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Brian Steinberg

New York

Senior TV Editor at Variety

Covering media, advertising and the business of pop culture, tweeting about music and comics...hello: [email protected]

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Articles

  • 2 weeks ago | variety.com | Brian Steinberg

    The fights have been the same for years: Pepsi wrestles with Coke; Verizon tangles with T-Mobile; and Fox News jousts with CNN and MSNBC. In recent months, however, Fox Corp. has been working to put its much-talked-about cable-news outlet on a different battlefield.

  • 2 weeks ago | variety.com | Brian Steinberg

    E.W. Scripps aims to build new franchises in women’s sports at a moment when bigger rivals are hoping to do the same. After striking rights deals last year for Scripps that put a Friday-night WNBA showcase as well as Saturday-night doubleheaders from the National Women’s Soccer League on its ION broadcast network, Scripps aims to build new franchises. In the fall of 2025, ION will launch the SI Women’s Games in partnership with Sports Illustrated.

  • 2 weeks ago | variety.com | Brian Steinberg

    Madeleine Haeringer, a former senior editorial executive at NBC News, was named to a top job at MSNBC that will have her overseeing the cable-news outlet’s digital, audio and longform content as it prepares to be spun off from NBCUniversal by parent Comcast.

  • 2 weeks ago | variety.com | Brian Steinberg

    AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give Madison Avenue a reason to consider all its venues, not just the biggest ones.

  • 2 weeks ago | videonuze.com | Brian Steinberg

    The future of CNBC may not entirely take place on CNBC. As of Wednesday afternoon, both Apple TV and Roku will distribute CNBC+ to users who purchase a subscription to the nascent service, which makes available live-streams of the business-news outlet’s programs from the U.S., Europe and Asia along with a library of past U.S. shows. CNBC+ costs $14.99 per month.

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Brian Steinberg
Brian Steinberg @bristei
11 Apr 25

A.I. has already come for comic-strip punchlines, threatening to take away dozens of jobs..... https://t.co/HSnD36tG8Z

Brian Steinberg
Brian Steinberg @bristei
11 Apr 25

'Rex Morgan MD' creators asking questions to which no one wants answers.... https://t.co/argHV27p6B

Brian Steinberg
Brian Steinberg @bristei
10 Apr 25

The fights have been the same for years: Pepsi wrestles with Coke; Verizon tangles with T-Mobile; and Fox News jousts with CNN and MSNBC. In recent months, Fox Corp. has tried to put its much-talked-about cable-news outlet on a different battlefield https://t.co/k8zORC68dF