Brittany Golob

London

Commercial Content Editor at Raconteur

Bookworm @orionbooks, grammar nerd, sushi addict

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Articles

Striking up interest: How branding helps British audiences connect with baseball

1 month ago | transformmagazine.net | Brittany Golob

Other major US sports trying to develop both spectator and participant activity in the UK are basketball and American Football. British American Football (or BAFA) has a 10-year vision to increase participation including flag football(a low contact version of the game) and plans to encourage female and younger players. It is also looking for more volunteer coaches and referees, and to invest more in clubs to improve facilities and the long-term development of players.
Postcard from Gurugram

1 month ago | transformmagazine.net | Brittany Golob

Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally. Gurugram is known for being a financial and technology hub, but the popular Sultanpur National Park is also not too far away. From which parts of the city do you draw most inspiration?
Connect and protect

1 month ago | transformmagazine.net | Brittany Golob

Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands. In 2015, the Volkswagen Group was the centre of a scandal related to vehicle emissions transparency. It suffered reputational and fiscal damage as a result.
A leader’s guide to optimising marketing with AI

Dec 10, 2024 | raconteur.net | Brittany Golob

In 2017, the Economist launched an AI-powered programmatic campaign designed to boost reader numbers. It used AI to segment its audience, and delivered targeted ads shaped around user cookies and demographic information. This put relevant, engaging content in front of a specified audience and resulted in a 9% growth in subscribers by 2020. This example is a good indicator of where the future of marketing is heading.
Is your network ready for global connectivity challenges?

Oct 30, 2024 | raconteur.net | Brittany Golob

In 1866, a global telecommunications revolution took place when the first permanent transatlantic cable became a success. Communication times from Ireland to Newfoundland cut message delivery times from two weeks to two minutes. Now, a century and a half removed from telegraphs, the world still relies on submarine cables for its communications. Europe and Asia are connected by multiple submarine cables.
Tackling loneliness in your career as an author

Oct 28, 2024 | debutwritersacademy.substack.com | Brittany Golob

The nature of writingThere’s a loneliness to writing a book. I don’t just mean the act of writing itself, but all the time spent withdrawing from the world, typing into the abyss, hoping that these words might resonate with someone, somewhere. Writing takes me a long time. And when I became a parent, I struggled to balance everything.
Why leaders should give hybrid employees a sense of ‘radical ownership’

Oct 22, 2024 | raconteur.net | Brittany Golob

Corporate morale has a direct relationship with attrition. And, if work environments are not approached with consideration, morale will decline. HP found in its 2024 Work Relationship Index that unhealthy relationships with work significantly impact employee wellbeing and business outcomes. The majority (77%) of desk workers report that empathetic leadership is important to them, as it directly impacts their wellbeing and professional growth.
The Verdict: Milan Symphony Orchestra

Sep 25, 2024 | transformmagazine.net | Brittany Golob

The workThe renowned Orchestra Sinfonica di Milano (Milan Symphony Orchestra) partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, the rebrand takes inspiration from Milan's music and culture. Landor utilised these design elements to convey emotion, while also tapping into the contemporary, with the rebrand resulting in a 56% increase in subscription sales since launch.
The Scoop with Jason Brown

Sep 23, 2024 | transformmagazine.net | Brittany Golob

Earlier this year, Jason Brown was named the first-ever global CEO of independent design firm Pearlfisher. He sits down with Transform to chat about his career, the move to Pearlfisher and the agency’s exciting long-term growth and evolution plan. Transform: What was it about Pearlfisher that enticed you to make the switch?
Transform magazine: Luxury gets lit - 2024 - Articles

Sep 19, 2024 | transformmagazine.net | Brittany Golob |Jack Cousins

With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates. The relationship between luxury brands and their audiences has fundamentally, seismically shifted. Traditionally, brands – particularly those in the luxury and premium space – built immersive, engaging worlds that blended aspiration with authenticity.