Articles

  • Sep 18, 2024 | powerhomebiz.com | Brown Walsh

    Businesses today are driven by data. Whether it is sales, marketing, or product research, data is the foundation that backs your decisions. In fact, according to McKinsey’s study, organizations that leverage data-driven insights not only experience above-market growth but also see EBITDA increases ranging from 15 to 25 percent.

  • Sep 4, 2024 | smallbusinesscurrents.com | Brown Walsh |Maria Valdez Haubrich

    According to HubSpot’s latest report, around 75% of marketers believe a personalized customer experience increases conversions and the likelihood of a contact becoming a loyal customer [Source]. By reaching out to the right people (who are most likely to be interested in your offerings) at the right time, you can not only boost lead generation but also save on wasted resources and marketing costs.

  • Aug 19, 2024 | smartbrief.com | Mike Driehorst |Brown Walsh

    10 min read Digital TechnologyMarketing With over a b͏illion me͏mbers ac͏ros͏s mor͏e than 200 count͏rie͏s, LinkedIn͏ stands out a͏s ͏a pr͏e͏mie͏r platform f͏or pr͏ofess͏ionals ͏and busine͏s͏s͏es͏ alike.

  • May 15, 2024 | theruntime.com | Brown Walsh

    Recent findings from Salesforce reveal that a typical customer contact database consists of , with 20% of the entries rendered useless due to various factors. Notably, around 74% of these records are outdated and require updating, while approximately 25% are duplicates. Databases with outdated, duplicate, and missing information have been a significant concern for many businesses. Without accurate and up-to-date information, sales teams struggle to acquire new customers effectively.

  • Mar 15, 2024 | sitepronews.com | Brown Walsh

    In today’s digital commerce era, which is dominated by consumer choices, understanding your customers is a strategic advantage that can make or break a business. Customers are no longer just faceless entities making purchases; they are real individuals whom businesses should know inside out to ensure sustained success and growth. Their preferences, behaviors, and evolving needs serve as the compass guiding businesses toward innovation and sustainable growth.

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