Mike Driehorst

3 weeks ago | smartbrief.com | Mike Driehorst

6 min read MarketingMarketing Strategy Is your marketing brain spinning? Mine is. I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar, and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them.

2 months ago | smartbrief.com | Mike Driehorst

The evolving credibility of B Corp, regulatory changes and consumer trust in sustainability certifications are on the minds of many who are serious about purpose-led brands and their mission.

Mar 2, 2025 | medium.com | Mike Driehorst

Mike Driehorst·Follow3 min read·--Image via Alexa/PixabayAre you happy with how the 2024 U.S. general election turned out? If so, F*** you, you unpatriotic American and move on. If not, then read on. During the 2024 presidential election, only 63.88% of registered US voters cast a ballot. Donald Trump won with just 49.81% of votes cast (77,303,568) while Kamala Harris tallied 48.34% of total votes cast (75,019,230).

Feb 5, 2025 | smartbrief.com | Mike Driehorst

3 min read MarketingMarketing Strategy Let’s be real — Valentine’s Day isn’t just about roses and candle-lit dinners anymore. It’s evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance.

Jan 5, 2025 | smartbrief.com | Mike Driehorst

5 min read MarketingMarketing Strategy We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied.