Mike Driehorst

1 month ago | medium.com | Mike Driehorst

Mike Driehorst·Follow3 min read·--Image via Alexa/PixabayAre you happy with how the 2024 U.S. general election turned out? If so, F*** you, you unpatriotic American and move on. If not, then read on. During the 2024 presidential election, only 63.88% of registered US voters cast a ballot. Donald Trump won with just 49.81% of votes cast (77,303,568) while Kamala Harris tallied 48.34% of total votes cast (75,019,230).

2 months ago | smartbrief.com | Mike Driehorst

3 min read MarketingMarketing Strategy Let’s be real — Valentine’s Day isn’t just about roses and candle-lit dinners anymore. It’s evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance.

Jan 5, 2025 | smartbrief.com | Mike Driehorst

5 min read MarketingMarketing Strategy We are at a critical but interesting point in marketing: the rise of the Aspiration Economy. We are living through a fascinating transformation in how desires are created, marketed and satisfied.

Dec 30, 2024 | smartbrief.com | Mike Driehorst

1 min read Brands & CampaignsMarketing While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. 9, adland already has its matchups. Fox Sports reported in November that it had sold out of its Big Game ad inventory.

Dec 18, 2024 | smartbrief.com | Mike Driehorst

Retail media networks* have progressed from the “new channel” phase a few years ago to the trendy phase to becoming an integral part of today’s marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Retail media networks are on pace to account for 21.8% of all media spending by 2027.