-
2 months ago | 
startupnation.com | Rebecca Barnatt-Smith |Rebecca Barnatt-smith |byRebecca Barnatt-Smith
Your headline acts as the gateway to your content, immediately informing the website visitor whether they’ve found what they are looking for or not. Creating a clear and catchy headline is vital to the success of a landing page, setting the tone of what is to come and offering a solution to the problem the user is hoping to solve. For most viewers, your headline is the first thing they see.
-
Jul 15, 2024 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
A landing page is a standalone web page, distinct from your website, used as part of a digital marketing campaign. You should optimize every landing page for a specific goal and include a call-to-action (CTA) that encourages the visitor to convert. Visitors will “land” on your landing page from an email, a search engine query, or a social media advert.
-
Mar 29, 2024 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
As technology continues to adapt and create new opportunities within the workplace, it becomes increasingly important for companies to fill these new roles with candidates who possess specialized skills. Upskilling lets organizations close the talent gap and fill these open positions while maintaining their current workforce and creating learning experiences. The question is, could AI transform your upskilling strategy?
-
Jan 2, 2024 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
Search engine optimization (SEO) is the process of making your site rank as high as possible on search engines, such as Google Search, Yahoo Search and Microsoft Bing, through keywords and user experience. In today’s digital world, SEO should be a crucial part of even the most basic website creation, as search engines use a website’s layout, navigation, content, visuals and link popularity to rank a website on the search engine.
-
Oct 3, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
There have been many trials and tribulations in the world of ecommerce over recent years. From the pandemic to the rise of digital transformation and an ongoing cost of living crisis, store owners have been forced to navigate much market volatility. But how is it possible to care for your sales when there’s so much uncertainty surrounding the industry? In such a fiercely competitive marketplace, it’s difficult for brands to maintain their sales while generating new leads.
-
Jul 13, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
When you think of yellow arches, a red can and a black apple, what brands instantly come to mind? Colors are one of the key elements of identification when we think of the brands we know and love. Not only does it help form a customer’s very first perception of a company, but each color comes with a whole host of new emotional associations. When crafting your own branding strategy, color must sit at the top of the priority list.
-
May 15, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
Too many businesses neglect to have a comprehensive plan in place for the onboarding process of new hires. There are many reasons for this, but the reality is that a solid onboarding plan can work wonders in boosting both productivity and employee retention. Studies have shown effective onboarding plans can help to retain as much as 91% of new hires, while a strong strategy can also help to boost a team’s productivity by 62%.
-
Apr 5, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
High employee turnover rates can be part and parcel of life as a startup. Employees can often come and go as your endeavor finds its feet and you discover how to function in your desired market. If you’re suffering from exceptionally poor retention rates, there could be a number of reasons behind the fickleness of your staff. What can spark these problematic levels of attrition?
-
Mar 10, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
Startup branding can be a tricky nut to crack. With so much competition weighing on new entrepreneurs, it could be time to tap into sustainability if you want to create a brand identity that starts off on the right foot with potential consumers. With over 66% of consumers now willing to pay more for ethically sourced goods, embracing sustainability within your business is a must in 2023.
-
Feb 10, 2023 | 
startupnation.com | Rebecca Barnatt-Smith |byRebecca Barnatt-Smith
There are many types of entrepreneurs out there, and each approach comes with its own style and identity. So, can you tell what an entrepreneur does based on their style? When we think about entrepreneurs, we often cast our minds to stylish suits and designer shades. After all, entrepreneurs are cool, and are constantly on the hustle looking for fresh market opportunities and niches to build into. But this is a stereotypical view of an entrepreneur.
