C.J. Mittica
Editor-in-Chief at ADVANTAGES
Editor-in-Chief at COUNSELOR
Editor-in-Chief of ASI Media. Neal and ASBPE award winner, breakfast chef virtuoso and 2017 Father of the Year.
Articles
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1 week ago |
printandpromomarketing.com | C.J. Mittica |Greg Muzzillo |Harriet Gatter |Bill Prettyman
Times have changed when it comes to sales in the promo industry. “When I came up, it was a much different beast. They handed you a phonebook and said, ‘Go get after it,’” says Rusty Pepper, head of new markets and partnerships at Taylor OnDemand, the print-on-demand fulfillment arm of Taylor Corp., which is the parent company to multiple print and promo entities, including Counselor Top 40 distributor Taylor Promotional Products (asi/333647). Now, cold calling has given way to digital networking.
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2 weeks ago |
printandpromomarketing.com | C.J. Mittica |Greg Muzzillo |Bob Saunders |Harriet Gatter
Screenbroidery (asi/305623) started in 2008 with founder Tom Rector working out of his living room selling T-shirts. Today the Indianapolis-based distributor offers a suite of services that include print automation, fulfillment, web stores, apparel decoration and a full gamut of branded merchandise solutions.
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3 weeks ago |
printandpromomarketing.com | C.J. Mittica |Harriet Gatter |Greg Muzzillo |Bill Prettyman
Key Takeaways• Trust & Collaboration: Trust is key in building strong client relationships. Protect your clients’ brands by understanding their businesses and delivering high-quality products. • Handling Sales Objections: Price and budget constraints are common hurdles. Take a consultative approach and offer your expertise to save clients time and effort. • Effectively Connecting: Flexible and proactive communication is key. Meet clients where they are and adjust to their individual preferences.
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2 months ago |
members.asicentral.com | C.J. Mittica
Key Takeaways• Defining Leadership: Leadership is about influence, guidance and the ability to inspire others toward a common goal. It involves being in the arena with your team and leading by example rather than just giving orders. • Top Qualities:Confidence and humility are essential. Confidence helps in taking risks and empowering the team, while humility allows leaders to value others’ contributions and be open to growth. • Never Stop Growing:Continuous learning and self-improvement are crucial.
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Jan 20, 2025 |
printandpromomarketing.com | C.J. Mittica |Harriet Gatter |Greg Muzzillo
Both American and European distributors sell promotional products. But in many ways, the similarities end there. This past fall, ASI Research launched a joint study with eppi Magazine, which covers the European promotional products industry. The findings show that U.S. distributors are more concerned with rising costs and less worried about clients developing negative attitudes toward promo.
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Hey @ATT, make sure your designers aren't hungry when creating your new logo. @BurgerKing https://t.co/vodvZazvMK
Head spinning trying to keep up with all the tariff announcements? @ChrisR_ASI and I recorded a Promo Insiders podcast to detail where things stand and how promo products suppliers and distributors are responding. https://t.co/A4twYQQMOq
Our annual Counselor Apparel Issue photo shoot is the most fun project we do all year. If there's one lesson I want promo distributors, suppliers and decorators to take from this spread, it's this: sustainable clothing doesn't have to be boring. https://t.co/YNueyunBE6