Articles

  • 1 week ago | printandpromomarketing.com | Cassie Green |Bill Prettyman |Greg Muzzillo |Bob Saunders

    Key Takeaways• Early Success: Meryl Katlin was able to leverage her graphic design skills and industry contacts to launch her own print and promo business MakeATeeOnline (asi/559002). • Technological Adaptation: Katlin’s company has embraced various printing technologies, including DTG, DTF, dye sublimation and wide-format printing, and plans to expand into UV printing, screen printing and embroidery.

  • 1 week ago | printandpromomarketing.com | Ashley Roberts |Bill Prettyman |Greg Muzzillo |Bob Saunders

    Printing Impressions content director Ashley Roberts and Marco Boer, vice president of IT Strategies and Inkjet Summit conference chair, sat down at the recent event to discuss trends in the printing industry, what to expect in the coming months, and AI.

  • 1 week ago | printandpromomarketing.com | Dan Marx |Bill Prettyman |Greg Muzzillo |Bob Saunders

    Denise Gustavson, editorial direction for Alliance Media Brands, and Dan Marx, content director for Wide-Format Impressions, report from the trade show floor of the 2025 International Sign Expo. They offer their key takeaways on the event and discuss that amid current uncertainty, some wide-format producers are moving forward with planned purchases. Watch the video on Wide-Format Impressions.

  • 2 weeks ago | printandpromomarketing.com | Bill Prettyman |Greg Muzzillo |Bob Saunders

    In 2018, Counselor Top 40 distributor Geiger (asi/202900) acquired BTC Group, a prominent distributorship based in the United Kingdom. The acquisition proved foundational to what would become Geiger’s international expansion efforts. Since then, the Lewiston, ME-headquartered company has formed a strategic business unit, Geiger International, that’s focused on growing the distributorship’s presence in global markets.

  • 2 weeks ago | printandpromomarketing.com | Bill Farquharson |Bill Prettyman |Greg Muzzillo |Bob Saunders

    Your email inbox is empty. You have no voicemails. Your phone is quiet. Looking at the sales leaderboard, your name is last on the list. To say business is off is an understatement. Having gone through all the usual “It’s not my fault” excuses to explain your situation — no one is buying right now, I can’t get anyone to pick up the phone, our prices are too high, they already have a vendor — you are finally ready to rejoin reality and examine the real reasons for your sales slump.

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