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1 week ago | 
printandpromomarketing.com | Theresa Hegel |Bob Saunders |Greg Muzzillo |Harriet Gatter
Key Takeaways• Sustainable Solution: Ruckus & Co. (asi/84119) launched TagBack, a turnkey recycling program for event lanyards and credentials, helping reduce landfill waste and support circular economy goals. • Industry Shift: Takeback programs like TagBack reflect growing adoption of extended producer responsibility in the promo industry, aligning with broader sustainability trends and legislation.
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1 month ago | 
printandpromomarketing.com | Chloe Cooper Jones |Bob Saunders |Will Prettyman
In the competitive and ever-evolving print industry, two companies embarked on a journey united by a common goal: to champion sustainability and innovation. SunDance, Florida’s first certified Sustainable Green Printing Partnership (SGP) printer, and Monadnock Paper Mills, the oldest continuously operating paper mill in the United States, joined forces to navigate the challenges of sustainable printing. Monadnock is a member of PRINTING United Alliance.
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1 month ago | 
printandpromomarketing.com | Harriet Gatter |Bob Saunders |Greg Muzzillo
Springtime is typically the season of growth, but tariff whiplash and economic uncertainty have taken a toll on the print and promo industries. In this episode of Branding Together, Co-hosts Theresa Hegel and Cassie Green offer advice on how to weather the current climate as well as ways to achieve personal and professional growth.
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1 month ago | 
printandpromomarketing.com | Sara Lavenduski |Harriet Gatter |Bob Saunders |Greg Muzzillo
Key Takeaways• A New Event: Catalyst is PPPC’s first event focused on education and leadership in the Canadian promo industry. With over 65 North American industry leaders in attendance, the event emphasized the importance of continuous learning, networking and strategic growth for the future of the Canadian promo sector. • AI, Leadership & Sustainability: Topics discussed included scaling businesses, harnessing AI and implementing sustainable practices.
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1 month ago | 
printandpromomarketing.com | Linda Bishop |Bob Saunders |Greg Muzzillo |Harriet Gatter
One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open. That happens in two situations:Right time, right place. They’re actively evaluating options. You’ve earned their trust. They believe you understand their world and can help, even if not today. The first is luck. The second is skill.
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1 month ago | 
printandpromomarketing.com | Promo Insiders |Bob Saunders |Greg Muzzillo |Harriet Gatter
Randy Carr has been through ups and downs in his approximately 35 years in business. The CEO of Counselor Top 40 supplier World Emblem (asi/98264) says that 2025, with its tariff-driven tumult, has been one of the definitive down periods. “It’s a little like COVID,” says Carr.
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1 month ago | 
printandpromomarketing.com | Cassie Green |Bill Prettyman |Greg Muzzillo |Bob Saunders
Key Takeaways• Early Success: Meryl Katlin was able to leverage her graphic design skills and industry contacts to launch her own print and promo business MakeATeeOnline (asi/559002). • Technological Adaptation: Katlin’s company has embraced various printing technologies, including DTG, DTF, dye sublimation and wide-format printing, and plans to expand into UV printing, screen printing and embroidery.
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1 month ago | 
printandpromomarketing.com | Ashley Roberts |Bill Prettyman |Greg Muzzillo |Bob Saunders
Printing Impressions content director Ashley Roberts and Marco Boer, vice president of IT Strategies and Inkjet Summit conference chair, sat down at the recent event to discuss trends in the printing industry, what to expect in the coming months, and AI.
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1 month ago | 
printandpromomarketing.com | Dan Marx |Bill Prettyman |Greg Muzzillo |Bob Saunders
Denise Gustavson, editorial direction for Alliance Media Brands, and Dan Marx, content director for Wide-Format Impressions, report from the trade show floor of the 2025 International Sign Expo. They offer their key takeaways on the event and discuss that amid current uncertainty, some wide-format producers are moving forward with planned purchases. Watch the video on Wide-Format Impressions.
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1 month ago | 
printandpromomarketing.com | Bill Prettyman |Greg Muzzillo |Bob Saunders
In 2018, Counselor Top 40 distributor Geiger (asi/202900) acquired BTC Group, a prominent distributorship based in the United Kingdom. The acquisition proved foundational to what would become Geiger’s international expansion efforts. Since then, the Lewiston, ME-headquartered company has formed a strategic business unit, Geiger International, that’s focused on growing the distributorship’s presence in global markets.
