Cameron Clarke

1 month ago | thedrum.com | Cameron Clarke

After a long and distinguished career in brands, David Wheldon did not need the challenge of returning as WFA president. But such is the marketing veteran’s regard for the organization, he is back six years on from his last stint at the top to help steer it through arguably the most pivotal period in its modern history. Want to go deeper? Ask The Drum Pivotal because the WFA has, since August, been defending itself against an antitrust lawsuit brought by Elon Musk’s X that has stunned adland.

1 month ago | thedrum.com | Cameron Clarke

It’s the sort of message that would usually be disregarded as a platitude. But coming, as it does, from the CEO of Omnicom Advertising Group (OAG) – that is, the man who now holds the fates of so many creative agencies in his hands – it is not a throwaway gesture. Since January, agency networks BBDO, DDB, TBWA and the Advertising Collective have begun reporting to the straight-talking Aussie under the new, unified OAG leadership structure.

1 month ago | thedrum.com | Cameron Clarke

“We have not insisted that people come back five days a week, but we have insisted they come back three days a week, at least,” Wren said on stage at Web Summit Qatar this week. “We’ve found that that’s a sensible balance between our employees' needs, some of the habits that they learned during Covid and the needs of our clients and our businesses.”Omnicom’s approach contrasts with rival WPP, which in January told staff it would be mandating four days a week in the office.

1 month ago | thedrum.com | Cameron Clarke

As Maguire is eager to stress when he sits down with The Drum at Web Summit Qatar, sports marketing shouldn’t just be about logo placements. It’s a high-risk, high-reward game that demands careful execution, cultural sensitivity and a long-term vision. The Californian company’s foray into England’s Premier League is no mere badging exercise, Maguire insists, but a strategic pivot designed to elevate the Snapdragon brand, build a global community and ultimately drive consumer preference.

1 month ago | thedrum.com | Cameron Clarke

The campaign, which began with a simple app icon change and rapidly escalated into death by Cybertruck, sparked a social media frenzy. “It actually just started from an app icon that had X’s over Duo’s eyes,” says Zaria Parvez, Duolingo’s senior global social media manager, in an interview with The Drum at Web Summit Qatar.