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1 month ago | 
formula4media.com | Cara Griffin
WORKPLACE STYLETraditional silhouettes are back, and stylish sneakers still get the job done. Just as the scope of traditional 9-to-5 jobs has shifted over the past several years, so too has workplace style. Even before COVID changed our world and lifestyles in 2020, most office cultures had shifted to a more casual vibe for wardrobes and footwear. As work from home (WFH) became the norm for more and more people post-2020, casual style morphed into an even more comfy, super-casual zone.
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2 months ago | 
formula4media.com | Cara Griffin
What do women runners want in their running footwear, apparel and gear? Quite a lot of things, it turns out. Getting the priority list right is key when designing products for women runners. Listening to feedback is a crucial part of the process. Brand execs say a good starting point is to place an overall focus on comfort, fit, aesthetics and functionality, but it’s the thoughtful details that set their true standout women’s running products apart.
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2 months ago | 
formula4media.com | Bob McGee |Cara Griffin
Gold Medal Service AwardsRetailers on what worked in 2024 and what they’re wishing for in 2025. Successful independent footwear retailers know all too well that staying on top means constantly looking at ways to improve upon what they are doing. Implementing new initiatives and maintaining successful strategies is all part of the daily grind.
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2 months ago | 
formula4media.com | Cara Griffin
Boot BookValue and versatility lead the way as the must-have traits that consumers are looking for in boots in 2025. From work boots to outdoor and lifestyle boots, footwear with a variety of features, including durability, is where it’s at. “Consumers are demanding more from their work footwear. It must be stylish, durable, and lightweight,” explains Don Colbert, founder and president, Hoss Boots.
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Nov 25, 2024 | 
thetigercu.com | Abigail Suggs |Cara Griffin
Imagine you’re walking around the University of South Carolina’s campus on a crisp Wednesday evening in the fall, and suddenly, you see a giant wooden tiger on fire. Then, you head across the state to Clemson University’s campus the following Monday and see a huge paper gamecock on fire. What is going on here? Well, these are one of the biggest traditions for both universities to mark the beginning of rivalry week: Tiger Burn and Cocky’s Funeral.
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Oct 27, 2024 | 
thetigercu.com | Cara Griffin
Clemson women’s soccer dropped to the Virginia Cavaliers in its final road match on Friday night by a score of 0-1. The only goal scored came late in the second half, with both offenses struggling to cut through the opposing back line in a defensive stalwart. The Cavaliers (11-5-0, 4-5-0 ACC) outshot the Tigers (6-8-2, 2-7 ACC) five to four in the first half, but Clemson goalkeeper Addy Holgorsen managed to keep the score at zero with the help of the defense.
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Oct 1, 2024 | 
formula4media.com | Cara Griffin
Passionate. Authentic. Knowledgeable. Transparent. Building blocks of community. These are just a few of the words used by footwear brands when asked about the traits of their best retail partners. Being strong partners in business is no easy feat (for retailers or brands). Companies all face their own unique challenges and have a myriad of strategies for success. Brands have many opportunities to sell to and reach consumers outside of the independent channel.
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Aug 18, 2024 | 
formula4media.com | Cara Griffin
RUN SAFETY With the Fall season around the corner, the topic of “running safety” is top-of-mind. Once autumn arrives, for most of the country, morning and evening runs occur in increasingly low light and dusky conditions and unpredictable weather.Of course, “run safety” is also a 12-months per year topic — everyday risks can be posed not only by vehicles, weather and terrain but also by encounters with dangerous people or animals.
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Jul 21, 2024 | 
formula4media.com | Cara Griffin
Depending on their occupation, consumers have a range of comfort and style needs in their workplace footwear. Here, we take a look at a few of the top styles and key trends to watch in the months ahead. Putting Sneakers to Work: Healthcare + MoreThe trend toward sneakers and athletic styles in the healthcare sector, particularly in nurse shoes, continues strong. “The biggest shift in the world of healthcare is in footwear,” says Michael Arce, national sales manager, Xelero.
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May 28, 2024 | 
formula4media.com | Cara Griffin
Brand Aims to Grow with Investment from Industry Leader, Josh Higgins. Comfort footwear brand revere is ready for its next chapter, one which looks to be a significant step in the company’s growth journey. Craig and Annie Truscott, the visionaries behind revere, have formed a new partnership with footwear accessory brand veteran, Josh Higgins.
