Carla Renee Ferraro

1 month ago | contagious.com | Sean Sands |Vlad Demsar |Carla Renee Ferraro |Sam Wilson

Give me a little more detail. The researchers used four studies to test whether AI-generated ads have negative impacts on brand perceptions and the extent to which brands could be protected by a reputation for social responsibility. In the first study, participants were split into two groups and given a short description of a fictitious US coffee brand to read.

1 month ago | contagious.com | Sean Sands |Vlad Demsar |Carla Renee Ferraro |Sam Wilson

Give me a little more detail. The researchers used four studies to test whether AI-generated ads have negative impacts on brand perceptions and the extent to which brands could be protected by a reputation for social responsibility. In the first study, participants were split into two groups and given a short description of a fictitious US coffee brand to read.