Sean Sands

1 month ago | contagious.com | Sean Sands |Vlad Demsar |Carla Renee Ferraro |Sam Wilson

Give me a little more detail. The researchers used four studies to test whether AI-generated ads have negative impacts on brand perceptions and the extent to which brands could be protected by a reputation for social responsibility. In the first study, participants were split into two groups and given a short description of a fictitious US coffee brand to read.

1 month ago | contagious.com | Sean Sands |Vlad Demsar |Carla Renee Ferraro |Sam Wilson

Give me a little more detail. The researchers used four studies to test whether AI-generated ads have negative impacts on brand perceptions and the extent to which brands could be protected by a reputation for social responsibility. In the first study, participants were split into two groups and given a short description of a fictitious US coffee brand to read.

Jul 18, 2023 | onlinelibrary.wiley.com | Sean Sands |Jason Pallant |Justin Cohen |Samantha McKee

Background DTC originated from the medical literature dating back to the 1990s (Donohue, 2006), where DTC was referred to as an online business model for advertising prescription drugs, genetic tests and other legalized pharmaceutical products by businesses-to-consumers, independent of a physician (Allyse et al., 2018).