Caroline Forsey

3 days ago | blog.hubspot.com | Caroline Forsey

It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too.

3 weeks ago | blog.hubspot.com | Caroline Forsey

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn't quite capture the sensation of seeing one in real life. Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot.

1 month ago | blog.hubspot.com | Caroline Forsey

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Forget.”Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay… We all have our strengths.

2 months ago | blog.hubspot.com | Caroline Forsey

90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it for granted. Except maybe we shouldn't. There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks.

2 months ago | blog.hubspot.com | Caroline Forsey

It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren't creating content cohesively across different verticals. Let’s be honest: We'd grown too large. On the Blog team, this also meant we had limited non-organic channels to use to get our posts in front of the right audiences.