Hubspot

Many people think that being tough is the only way to expand a business. However, we believe there's a more positive approach to growth—one that benefits both the company and its customers. We advocate for businesses to thrive while being mindful of their values, and we know this can be achieved through inbound strategies. That's why we’ve developed a platform that combines software, learning, and community support, all aimed at helping businesses improve and grow in a meaningful way every day.

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Articles

The top inclusive marketing trends of 2025, according to Sonia Thompson

5 days ago | blog.hubspot.com | Sonia Thompson

Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I'm wondering, does their menu work for people like me?
Inside Holding Companies - The Entities That Own Popular Businesses [+ Expert Tips]

1 week ago | blog.hubspot.com | Michelle Lodge

Most people are unaware that they’re doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods I wanted. Back then, I was looking for a good price and a good value — and sometimes, perhaps shamelessly, for bragging rights about my latest purchase.
The Best AI Tools for CSS Code Generation, Based on Real Dev Tests

1 week ago | blog.hubspot.com | Zadhid Powell

I used to spend 30 minutes tweaking one CSS section — adjusting margins, testing responsiveness, and fixing weird browser quirks. Half the time, I’d end up copy-pasting snippets from five different tabs just to make a layout look decent on both mobile and desktop. Then, the AI hit the scene, and I started using AI tools to generate CSS stylesheets. I gave Claude one prompt and started getting fully responsive layouts, animations, and even cross-browser-compatible code in seconds.
I Took a Deep Dive Into AI Sales Agents - Here’s What the Landscape Looks Like Today

2 weeks ago | blog.hubspot.com | Kolawole Samuel Adebayo

Every sales professional has the same experience: The end of the quarter looms, and you’re still waiting for leads to convert into paying customers. As a business owner, I’ve been there too — juggling multiple clients, pitching new writing projects, and managing endless follow-ups. But, the days of manually managing business may be over. AI sales agents are reshaping the landscape, automating the sales process, and guaranteeing that no lead goes cold.
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

3 weeks ago | blog.hubspot.com | Laura M. Browning

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.”Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … MCU?
My Favorite B2B Email Marketing Examples and What Teams Can Learn

3 weeks ago | blog.hubspot.com | Mandy Bray

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation. Brands have a small window of opportunity to show their value in your inbox.
How Heike Young Uses Humor to Transform B2B Marketing

3 weeks ago | blog.hubspot.com | Caroline Forsey

It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too.
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

4 weeks ago | blog.hubspot.com | Kieran Flanagan

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive.
Making the B2B Customer Funnel Work for Your Team - Proven Strategies

1 month ago | blog.hubspot.com | Taylor Cromwell

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough to keep growing. Maybe you’re generating leads but struggling to convert them into long-term customers. Or worse — you’re bringing in new customers, but they don’t stick around. This is where a strong B2B customer funnel comes in. Many companies focus too much on lead generation without considering what happens after someone signs up.
AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

1 month ago | blog.hubspot.com | Mandy Bray

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.