Hubspot

Many people think that being tough is the only way to expand a business. However, we believe there's a more positive approach to growth—one that benefits both the company and its customers. We advocate for businesses to thrive while being mindful of their values, and we know this can be achieved through inbound strategies. That's why we’ve developed a platform that combines software, learning, and community support, all aimed at helping businesses improve and grow in a meaningful way every day.

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Articles

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

2 days ago | blog.hubspot.com | Laura M. Browning

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.”Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … MCU?
How Heike Young Uses Humor to Transform B2B Marketing

3 days ago | blog.hubspot.com | Caroline Forsey

It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too.
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

1 week ago | blog.hubspot.com | Kieran Flanagan

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive.
Making the B2B Customer Funnel Work for Your Team - Proven Strategies

2 weeks ago | blog.hubspot.com | Taylor Cromwell

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough to keep growing. Maybe you’re generating leads but struggling to convert them into long-term customers. Or worse — you’re bringing in new customers, but they don’t stick around. This is where a strong B2B customer funnel comes in. Many companies focus too much on lead generation without considering what happens after someone signs up.
AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

2 weeks ago | blog.hubspot.com | Mandy Bray

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.
These Roadblocks Prevent AI Adoption - HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

2 weeks ago | blog.hubspot.com | Aja Frost

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common roadblocks, including a few I’ve encountered as HubSpot’s senior director of global growth.
Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

3 weeks ago | blog.hubspot.com | Laura M. Browning

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.
How Qwen 2.5 Just Beat the Top AI Models - HubSpot SVP of Marketing Shares The Industry Impact

3 weeks ago | blog.hubspot.com | Kieran Flanagan

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, and how it compares to OpenAI o1 and DeepSeek-RI. I’ll also explore what this means for the AI industry moving forward. Let’s dive in.
How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

3 weeks ago | blog.hubspot.com | Caroline Forsey

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn't quite capture the sensation of seeing one in real life. Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot.
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

4 weeks ago | blog.hubspot.com | Kieran Flanagan

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. Ready to get started?