Caroline Spence

2 months ago | smartcompany.com.au | Morganne Kopittke |Caroline Spence |Bri Williams

The co-founder of a Melbourne-based beauty brand has revealed how she kickstarted the trend of incorporating food-like concepts with her brand. Launched during the height of the COVID-19 pandemic, Sundae Body was born out of the idea of mixing beauty and fashion with food concepts. Brands, such as Hailey Bieber’s skincare brand Rhode, have been jumping on the hot new trend of incorporating sensory-driven marketing strategies into their businesses that have been inspired by food.