Bri Williams
Contributor at Smart Company (Australia)
Get better results with Behavioural Science. Author Williams Behaviour Book & Behavioural Economics for Business. Host Talking Talks
Articles
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Feb 20, 2025 |
smartcompany.com.au | Morganne Kopittke |Caroline Spence |Bri Williams
The co-founder of a Melbourne-based beauty brand has revealed how she kickstarted the trend of incorporating food-like concepts with her brand. Launched during the height of the COVID-19 pandemic, Sundae Body was born out of the idea of mixing beauty and fashion with food concepts. Brands, such as Hailey Bieber’s skincare brand Rhode, have been jumping on the hot new trend of incorporating sensory-driven marketing strategies into their businesses that have been inspired by food.
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Feb 12, 2025 |
smartcompany.com.au | Tess Ikonomou |Mrinaal Datt |Bri Williams |Genevieve Hawkins
Workers are doing less unpaid work since right to disconnect laws kicked in, with a warning from unions that scrapping the measure would add 100 minutes of overtime each week for which employees aren’t compensated. Under the laws, which came into effect for most workers in August 2024, employees are allowed to reasonably refuse to respond during out-of-work hours. This includes not having to take calls or answer to emails.
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Jan 27, 2025 |
jewellermagazine.com | Samuel Ord |Bri Williams
Michael Hill reported a 1 per cent decline in revenue across the six months ending 29 December. Sales decreased in New Zealand by 7.8 per cent, reaching $NZD59.2 million. Conversely, a modest improvement (0.6 per cent) was recorded in Australia, where sales totalled $AUD194 million. With sales increasing in Canada by 2.7 per cent, CEO Daniel Bracken said there was cause for optimisim.
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Jan 20, 2025 |
jewellermagazine.com | Samuel Ord |Bri Williams
Sales among brands such as Cartier, Van Cleef & Arpels, and Buccellati improved by 14 per cent on a year-on-year comparison for the three-month period ending 31 December. A report from Richemont noted that €4.5 billion ($AUD7.47 billion) in revenue among jewellery brands led the company to its highest quarterly sales on record.
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Dec 9, 2024 |
smartcompany.com.au | David Adams |Bri Williams |Krystal Rand
Independent MP Zoe Daniel is calling for the Australian Taxation Office to show “nuance” when collecting debts, saying traders in her electorate are operating in “survival mode”. The ‘teal’ crossbencher is also urging Treasurer Jim Chalmers to enact new small business support measures before the next federal election, saying the Treasury can act now to protect entrepreneurs.
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Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.
When used to obtain customer input, multiple choice surveys are shallow and derivative at best — and at their worst they can be annoying and counterproductive. https://t.co/H6VZYlsvmg
RT @SmartCompany: Whether your customer is a blank slate or comes with price expectations, it’s up to you to make them feel like yours is a…
Spot on! Woolworths digital pricing doesn’t leave sufficient space to emphasise the per unit cost, so we’re left with the big, scary aggregate. https://t.co/uOY2e8ksjU