Cassandra M. Bailey

Nov 6, 2023 | everand.com | Cassandra M. Bailey |Verne Harnish |Sylvia Ann Hewlett |Annmarie Neal

Pay Attention!: How to Get, Keep, and Use Attention to Grow Your BusinessPay Attention!: How to Get, Keep, and Use Attention to Grow Your BusinessSave Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business for later

Feb 23, 2023 | cfodive.com | Cassandra M. Bailey

Cassandra M. Bailey is the CEO of Slice Communications. She co-authored two books on marketing communications: "Pay Attention: How to Get, Keep and Use Attention to Grow Your Business" and "Social Media is About People." Views are the author's own. The past three years have been a master class in dealing with financial contingencies for the corporate CFO.