Cassie Green

Arvada

Senior Content Editor at NAPCO Media

Senior Content Editor at Apparelist

I graduated from Western State College with a degree in English and Journalism. I love watching hockey and football and working with people!

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Articles

Threads of Change: Empowering Role Models in the Printing Industry

1 month ago | printandpromomarketing.com | Cassie Green |Greg Muzzillo |Bill Prettyman

The power of role models cannot be underestimated. They give others encouragement, confidence, and the strength to grow and flourish in their careers. In the printing industry, a role model can influence others to pursue greater creativity, speak at a conference, or even have the confidence to purchase equipment. Kathy Cheng, president of Redwood Classics Apparel, discusses how role models inspire change in the printing industry.
FESPA Day Three: Conversations Center on Solving Printing Pain Points

1 month ago | wideformatimpressions.com | Cassie Green

Day three of the FESPA event in Berlin opened up to a surge of attendee traffic – eager to explore and connect with exhibitors and join conversations with their printing peers. There was still plenty of new equipment to see and advances to explore, but attendees were zeroed in on education.
Important First Looks During Day One of FESPA 2025

1 month ago | piworld.com | Cassie Green

Innovation, automation, and new technology were the key terms defining day one of FESPA, taking place in Berlin, Germany, May 6-9, 2025. This year’s event played host to several new equipment and technology releases, and served as a marker for key partnership announcements between major companies.
FESPA Day Two: Key Partnerships and Industry Trends Dominate Conversations

1 month ago | wideformatimpressions.com | Cassie Green

Print service providers (PSPs), suppliers and exhibitors, and B2B media thought leaders came ready to rock on day two of FESPA, taking place in Berlin, Germany. Major equipment rollouts, partnership announcements, and general technology buzz dominated the day’s conversations. New Equipment and TechnologyAmong companies rolling out new products is HP, who gave a press booth tour for the scoop.
Important First Looks During Day One of FESPA 2025

1 month ago | inplantimpressions.com | Cassie Green

Innovation, automation, and new technology were the key terms defining day one of FESPA, taking place in Berlin, Germany, May 6-9, 2025. This year’s event played host to several new equipment and technology releases, and served as a marker for key partnership announcements between major companies.
Important First Looks During Day One of FESPA 2025

1 month ago | wideformatimpressions.com | Cassie Green

Innovation, automation, and new technology were the key terms defining day one of FESPA, taking place in Berlin, Germany, May 6-9, 2025. This year’s event played host to several new equipment and technology releases, and served as a marker for key partnership announcements between major companies.
Cinco de Mayo Merch Collab Celebrates Storytelling

1 month ago | apparelist.com | Cassie Green

The importance of telling a story to help build a brand, promote a campaign, or highlight a cause cannot be understated. Just ask Jeremy Picker, founder and creative director of AMB3R Creative. Picker has long been involved in creating brand stories, collaborating with industry partners to bring them to life. Recently, Picker and AMB3R’s Mexican art director Angelo Montiel teamed up with JERZEES and Topshelf Printers (located in Greeley, Colorado) to create a Cinco de Mayo celebration campaign.
Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

1 month ago | printandpromomarketing.com | Cassie Green |Bill Prettyman |Greg Muzzillo |Bob Saunders

Key Takeaways• Early Success: Meryl Katlin was able to leverage her graphic design skills and industry contacts to launch her own print and promo business MakeATeeOnline (asi/559002). • Technological Adaptation: Katlin’s company has embraced various printing technologies, including DTG, DTF, dye sublimation and wide-format printing, and plans to expand into UV printing, screen printing and embroidery.
Direct-to-Film Resource Provides Continuing Education

1 month ago | apparelist.com | Cassie Green

Despite being a young player in the apparel decorating community, massive strides have already been made to the direct-to-film (DTF) printing process. When it burst onto the apparel decorating scene just a few short years ago, there were understandably many challenges with the process. But there was also excitement around its capabilities and game-changing options it offers.
Apparelist Launches Second Weekly Newsletter

2 months ago | apparelist.com | Cassie Green

When we launched Apparelist in 2022, we set out to ensure the entire apparel decorating community had access to the best business advice, top technical content, insight on industry trends, and more. We provide a platform that connects decorators with trusted, expert-level content that helps their businesses keep abreast of industry changes.