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1 month ago | 
martindale-avvo.com | Erin Mihalik |Catherine Lovering |Ellie Diamond
In some nonlegal industries, the key to success is tapping into an under-appreciated niche market and filling the void. Discovering an untapped market can bring success, even if you are not exceptionally skilled in the niche. The idea that “what you don’t know now, you can pick up along the way,” works for some industries. But does the same hold true for the legal market? As the economy continues to raise concerns, should law firms and solo practitioners expand into additional practice areas?
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Jan 14, 2025 | 
martindale-avvo.com | Catherine Lovering |Colleen Williams
In 2021 there was talk of “the great resignation” among law firms. Associate attrition had risen to 26% that year, an historical high and up 10% from the year before. But even if 2021 marked what appeared to be a turning point for lawyer tenure, the reality is that attorneys have always shifted law firms. A statistic from 2015 found the average lawyer tenure was 5.4 years, which means attorneys who stick with the profession can go through a lot of firms over decades.
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Dec 23, 2024 | 
martindale-avvo.com | Catherine Lovering
It’s rather uncommon for someone in their advanced years to describe themselves as a “former lawyer,” or “retired attorney.” Many people continue to practice well past the usual retirement age. According to an American Bar Association (ABA) report in 2023, almost 14% of lawyers are over the age of 65. That’s about twice the 7% of all U.S. workers who are in the same age group. As senior lawyers stay on, younger lawyers might find it harder to integrate into firm environments.
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Dec 17, 2024 | 
martindale-avvo.com | Catherine Lovering
Online reviews have become a valuable tool for consumers to assess a product or service before buying. Because of their power, there’s been an influx of bad practices in online reviews. Some examples include compensating people for glowing reviews, suppressing negative reviews, and writing outright fake reviews. These are clearly not in the best interests of the public. And authorities have taken notice.
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Dec 5, 2024 | 
martindale-avvo.com | Catherine Lovering |Ellie Diamond |Stephanie Lica
Podcasting is the new frontier of legal marketing. As a largely independent form of media, it allows lawyers to demonstrate expertise to potential clients and colleagues. It’s also an excellent way to give your firm exposure. It’s relatively low-barrier to start a legal podcast. To become successful, it helps to follow some key steps about production and distribution. The best podcasts give the audience a consistent theme, subject area, and approach.
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Nov 14, 2024 | 
martindale-avvo.com | Erin Mihalik |Catherine Lovering
“Follow your dreams,” they said, “you’ll never work a day in your life”—but at what cost? For many aspiring lawyers, the dream of pursuing their passion comes with a staggering six-figure price tag as law school tuition continues to climb. The looming financial burden can leave you questioning whether your dream is worth the debt. However, the path to a legal career doesn’t have to include decades of glorified indentured servitude.
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Nov 13, 2024 | 
martindale-avvo.com | Catherine Lovering |Stephanie Lica |Colleen Williams
In 2024, GA4 replaced Universal Analytics (UA), which had been Google’s long-standing analytics tool. The transition to GA4 means adjusting to new ways of understanding website metrics. GA4 remains one of the best ways to assess whether your legal marketing is working. It shows you who’s coming to your site, how they got there, and the actions they take when they arrive. Here’s our guide to find and use the information in GA4. If you already have Google Analytics you can set up GA4.
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Sep 24, 2024 | 
martindale-avvo.com | Catherine Lovering
Passing the bar is touted as the last hurdle before becoming a lawyer. But writing the bar exam comes with its own barriers and not least of those barriers is cost. The exam typically costs upwards of $1,000 over and above the thousands already spent in law school tuition. Fortunately, there are multiple sources of bar exam fee funding. Consider these as you’re preparing to write the test.
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Aug 15, 2024 | 
martindale-avvo.com | Catherine Lovering |Ellie Diamond |Colleen Williams |Erin Mihalik
Law firm advertising continues to evolve in 2024, with lawyers adopting new technology to promote its services. As new tech makes its mark, traditional methods of lawyer marketing still have an essential role to play. Here’s what’s going on in the current landscape of legal marketing and how you can make the most of it. One of the biggest trends for legal advertising has been around for some time: interactive websites.
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Jul 22, 2024 | 
martindale-avvo.com | Catherine Lovering |Erin Mihalik
As a lawyer, you’ve probably received some training in a diverse range of options for conflict resolution. Going to court is one option, but alternative dispute resolution (ADR) is promoted as a cheaper and less stressful alternative. Your clients might have heard of mediation but don’t know whether it’s appropriate in their case, or even how to get started. It’s good for attorneys to recognize when mediation might be the path forward.
