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Dec 10, 2024 | 
martindale-avvo.com | Stephanie Lica |Colleen Williams
Few professional pathways are as simultaneously challenging and rewarding as law. Long hours and extensive client demands can quickly place a burden on hard-working lawyers, who, although driven by passion, may struggle to find the work-life balance they crave. These problems, although far from new, have escalated in recent years — and new challenges are on the horizon. From AI to inflation and even burnout, attorneys face many professional pain points in 2024.
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Dec 5, 2024 | 
martindale-avvo.com | Catherine Lovering |Ellie Diamond |Stephanie Lica
Podcasting is the new frontier of legal marketing. As a largely independent form of media, it allows lawyers to demonstrate expertise to potential clients and colleagues. It’s also an excellent way to give your firm exposure. It’s relatively low-barrier to start a legal podcast. To become successful, it helps to follow some key steps about production and distribution. The best podcasts give the audience a consistent theme, subject area, and approach.
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Nov 13, 2024 | 
martindale-avvo.com | Catherine Lovering |Stephanie Lica |Colleen Williams
In 2024, GA4 replaced Universal Analytics (UA), which had been Google’s long-standing analytics tool. The transition to GA4 means adjusting to new ways of understanding website metrics. GA4 remains one of the best ways to assess whether your legal marketing is working. It shows you who’s coming to your site, how they got there, and the actions they take when they arrive. Here’s our guide to find and use the information in GA4. If you already have Google Analytics you can set up GA4.
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Oct 18, 2024 | 
martindale-avvo.com | Erin Mihalik |Colleen Williams |Stephanie Lica
Imagine a world where law firm clients add your services to their shopping carts as easily as a new pair of shoes. E-commerce, or ecomm, has revolutionized how we buy everything from clothing to groceries. But, to date, the legal industry largely remains untouched. As more industries embrace online automation, the question whispered around the water cooler is: Will law firms follow suit? Ecomm is the online buying and selling of goods and services.
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Oct 9, 2024 | 
martindale-avvo.com | Colleen Williams |Stephanie Lica
Offering your website visitors the ability to engage in a live chat sets you apart from the competition. It can reduce your website bounce rates, improve conversion rate, and lets visitors access immediate service 24/7/365. Ngage Live Chat, part of the Martindale-Avvo portfolio of legal marketing services, is a simple addition to your site that can double the number of leads you get from your website compared to a standard contact form.
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Sep 17, 2024 | 
martindale-avvo.com | Stephanie Lica |Meranda Vieyra |Colleen Williams
To a promising new client, astrong first impression is everything. How potential clients see you and yourlaw firm at first glance determines whether they make an effort to get intouch—or whether they lose interest and take their search somewhere else. Your attorney profile pageserves as your digital first impression, giving prospective clients a betterfeel for who you are, how you operate, and the results you’re capable ofdelivering.
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Sep 12, 2024 | 
martindale-avvo.com | Stephanie Lica |Colleen Williams
From your attorney profile to the firm website to managing social media, it’s easy to feel stretched thin by the digital marketing demands of today’s legal industry. In an effort to streamline marketing campaigns (and save precious time), some attorneys prefer to focus primarily on just one aspect of their online presence—overlooking how to leverage the entirety of their online reputation. Some attorneys may opt to use their legal profile as a substitute for a full-fledged website.
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Jul 12, 2024 | 
martindale-avvo.com | Catherine Lovering |Stephanie Lica |Colleen Williams
Small law firms know the importance of reputation in generating business. Word of mouth and personal referrals are key components of building a practice. So also are client reviews. These are evidence to potential clients that you’ve successfully helped others in similar circumstances, and might be able to do the same for them. With an almost endless list of business review sites on the internet, you might wonder why you should strive to have reviews on as many as possible.
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Feb 29, 2024 | 
martindale-avvo.com | Colleen Williams |Stephanie Lica |Erin Mihalik
Using pay-per-lead (PPL) for personal injury lawyer marketing can be an effective strategy to generate leads and acquire clients. Here’s a step-by-step guide on how to do it effectively:Identify Lead Generation Platforms: Look for a reputable lead generation platform, like Martindale-Nolo, that specializes in legal leads, particularly those related to personal injury cases.
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Mar 7, 2023 | 
constantcontact.com | Stephanie Lica
Email marketing can sometimes feel like a numbers game, and for a good reason: It takes a lot of contacts, messages, and quality content to get results. If the focus is on quantity, there’s a temptation to pursue a quick fix — and there’s no speedy solution quite like a purchased email list. Affordable and extensive, purchased email lists give the purchaser immediate access to numerous email addresses.
