Catherine Wolf

1 month ago | digiday.com | Catherine Wolf

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →This is the first installment of a two-part series on the top ad-supported streaming services.

2 months ago | digiday.com | Catherine Wolf |Li Lu

By Catherine Wolf and Li Lu  •  January 28, 2025  • This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members.

Jan 20, 2025 | modernretail.co | Li Lu |Catherine Wolf

Another factor in the AI picture that will carry into the new year is the prospect of AI-generated or altered content being labeled as such. Marketers are hesitant to see “Made with AI” labels slapped across their creative campaigns, as the label doesn’t differentiate between content completely generated by AI or content in which AI tools were simply used to help during the creation process — despite the fact that those are two different things.

Jan 8, 2025 | digiday.com | Li Lu |Catherine Wolf

Sarah Mehler, co-founder and CEO at Left Field Labs, a creative tech agency with a focus on applied AI, said a good starting point for many agencies is to integrate internal applications for AI, while being mindful of how those applications are put into play. “Looking at internal frameworks for optimization and efficiency has been an entry point for us and many clients,” Mehler said. “So, first looking at best practices and frameworks.

Dec 27, 2024 | modernretail.co | Catherine Wolf

This is a bonus behind-the-scenes look at our conversations with executives for Modern Retail’s 2024 Media Agency Report. The report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.