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2 weeks ago | 
modernretail.co | Catherine Wolf
There doesn’t seem to be any stopping streaming video’s popularity, as streaming services continue to rival linear TV for audience share. Streaming services accounted for 40.3% of total U.S. TV usage in June 2024, according to Nielsen — a new record high for the category. That’s up from 38.7% in July 2023 and 38.4% in July 2022, when streaming claimed the largest share of U.S. TV viewing for the first time.
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2 weeks ago | 
digiday.com | Catherine Wolf
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services and a part of Digiday’s CMO Strategies series.
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2 weeks ago | 
glossy.co | Catherine Wolf
Subscribe to Glossy+ for unlimited access to articles, exclusive content and more 3-Month Membership £99 Billed every three months Annual Membership £269 Billed yearly 2-Year Membership £469 Billed yearly after 2 years
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2 months ago | 
digiday.com | Catherine Wolf
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →This is the first installment of a two-part series on the top ad-supported streaming services.
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Jan 28, 2025 | 
digiday.com | Catherine Wolf |Li Lu
By Catherine Wolf and Li Lu • January 28, 2025 • This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members.
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Jan 20, 2025 | 
modernretail.co | Li Lu |Catherine Wolf
Another factor in the AI picture that will carry into the new year is the prospect of AI-generated or altered content being labeled as such. Marketers are hesitant to see “Made with AI” labels slapped across their creative campaigns, as the label doesn’t differentiate between content completely generated by AI or content in which AI tools were simply used to help during the creation process — despite the fact that those are two different things.
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Jan 8, 2025 | 
digiday.com | Li Lu |Catherine Wolf
Sarah Mehler, co-founder and CEO at Left Field Labs, a creative tech agency with a focus on applied AI, said a good starting point for many agencies is to integrate internal applications for AI, while being mindful of how those applications are put into play. “Looking at internal frameworks for optimization and efficiency has been an entry point for us and many clients,” Mehler said. “So, first looking at best practices and frameworks.
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Dec 27, 2024 | 
modernretail.co | Catherine Wolf
This is a bonus behind-the-scenes look at our conversations with executives for Modern Retail’s 2024 Media Agency Report. The report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.
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Dec 25, 2024 | 
digiday.com | Catherine Wolf
Assembly GlobalHorizon MediaMagna GlobalMediahubNovusPMGPublicis MediaUMWhat follows are their thoughts on CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies. Streaming video and CTV is the third-most likely media channel (tied with display advertising) to benefit from larger client budgets in 2025, according to Digiday’s Media Agency Report.
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Dec 3, 2024 | 
digiday.com | Li Lu |Catherine Wolf
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies.
