Cathy O'Connor

Dec 11, 2023 | mumbrella.com.au | Matthew Leong |Cathy O'Connor

The past 12 months in out of home (OOH) have been exceptional. Across the sector we have consistently outpaced other traditional media channels when it comes to ad spend, with revenues hitting $1.2 billion, and that number is expected to grow significantly in 2024. Digitisation has been the game changer driving OOH growth, combined with a broader media market that is increasingly fragmented to that of our own, which remains an aggregator of audiences.