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1 week ago | 
mumbrella.com.au | Matthew Leong
ID Collective has signed Sally Hillman as a client. The announcement:Integrated communications agency iD Collective is delighted to announce its latest partnership with renowned champagne specialist Sally Hillman. Appointed to lead the multifaceted communications and media strategy, iD Collective will be spearheading the brand’s next phase of growth through a tailored campaign that blends strategic media outreach, innovation, and experiential storytelling.
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1 week ago | 
mumbrella.com.au | Matthew Leong
F.Y.I. New research finds that Cancer Council Victoria’s 2023 bowel screening test campaign was a success.
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1 week ago | 
mumbrella.com.au | Matthew Leong
F.Y.I. Voltaren has signed a thee-year deal for a naming rights partnership with the City2Surf. The announcement:Voltaren is pleased to announce it has entered a three-year naming rights partnership with the world’s largest fun run – the iconic City2Surf.
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1 week ago | 
mumbrella.com.au | Matthew Leong
In a striking demonstration of brand storytelling and experiential marketing, Liquid I.V., the official hydration partner of Bondi Beach, drained and dramatically refilled the iconic Bondi Icebergs pools to raise awareness of widespread dehydration among Australians. The campaign was brought to life through a strategic collaboration between FleishmanHillard, who led public relations and social media amplification, and Live Agency, who managed production, activation, and on-the-ground sampling.
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1 week ago | 
mumbrella.com.au | Matthew Leong
Kaimera is the media buying partner for SXSW Sydney 2025. The announcement:Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the offline paid media strategy and value-in-kind (VIK) planning and buying for the second iteration of the globally renowned festival.
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1 week ago | 
mumbrella.com.au | Matthew Leong
Mortar has a “new business vision, structure, and platform—designed to dismantle outdated marketing models and challenge the global incumbents head-on”. The announcement:Mortar has officially launched its new business vision, structure, and platform—designed to dismantle outdated marketing models and challenge the global incumbents head-on.
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1 week ago | 
mumbrella.com.au | Matthew Leong
SCA announces the appointment of Dave Box as head of agency and digital sales for the Brisbane market. In this key leadership role, Box will drive the strategic direction and execution of Total Audio sales across agency and digital audio channels. He will lead SCA Brisbane’s Agency and Digital Sales teams, working closely with internal departments to deliver integrated, market-responsive solutions that align with client objectives and SCA’s broader commercial goals.
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1 week ago | 
mumbrella.com.au | Matthew Leong
Equality Media + Marketing has appointed Eley Michael as strategy manager, as the independent agency continues to invest in strategic firepower to support its full-service growth model. Eley joins from Southern Cross Austereo, where she held senior roles in corporate strategy and effectiveness. With more than nine years’ experience across insights, marketing and research, she brings a sharp analytical lens, strong commercial grounding and a reputation for thoughtful, people-first leadership.
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1 week ago | 
mumbrella.com.au | Matthew Leong
After making waves online and redefining the conversation around women’s sport, Momentum – the bold new women’s sports show from Missing Perspectives – is officially making the jump to BINGE, Kayo Sports and Foxtel. The Foxtel Group platforms have picked up the groundbreaking series, with Season 1 and the first episode of Season 2 available to stream on BINGE, Kayo Sports and Foxtel from 4pm AEST today.
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1 week ago | 
mumbrella.com.au | Matthew Leong
Independent full-service marketing agency JOY today announced the appointment of prominent Australian digital marketers Philip Pollock and Matthew Keegan. The two executives will head up a new dedicated team that will put performance data and digital insight at the heart of JOY’s integrated service offering.
