Cecilia Carloni

Argentina

Interview Manager and Writer at Net Influencer

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Articles

TikTok Deadline Extended Again As U.S.-China Negotiations Continue

1 week ago | netinfluencer.com | Cecilia Carloni

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform to be sold or banned in the United States, according to the White House. This marks the third such extension since the law technically went into effect in January. “President Trump will sign an additional Executive Order this week to keep TikTok up and running,” White House Press Secretary Karoline Leavitt confirmed in a statement.
Creator-Led Fashion Event Expands At VidSummit 2025

1 week ago | netinfluencer.com | Cecilia Carloni

Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit to present what they describe as the largest cross-media creator fashion event of 2025. The showcase debuts on October 9 on VidSummit’s main stage in Dallas, following last year’s inaugural event that drew approximately 150 in-person attendees and generated four million views across multiple YouTube channels.
The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience

1 week ago | netinfluencer.com | Cecilia Carloni

Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit: Michael Gauthier. Five former Nickelodeon colleagues had been holding a series of informal meetings to discuss adapting to major changes in the children’s media industry. What began as conversations about industry shifts quickly revealed a market opportunity as major streaming platforms downsized or eliminated their kids and family departments.
Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’

1 week ago | netinfluencer.com | Cecilia Carloni

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the creator economy. The founder of Offscreen Resources—a professional placement service launched in January 2024—connects qualified talent with roles in influencer marketing, creator economy, entertainment, and media while simultaneously managing brand partnerships for viral creators.
Binge Partners With TikTok For Content Distribution Strategy

1 week ago | netinfluencer.com | Cecilia Carloni

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion Dollar Playground” via a 24-hour TikTok Live event, marking the first time an Australian streaming service has utilized the platform for a full episode premiere, the company announced. Launching on Wednesday, June 18, the episode will stream on loop for 24 hours, allowing TikTok users to access the content without requiring a Binge subscription.
Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

2 weeks ago | netinfluencer.com | Cecilia Carloni

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation and provide deeper performance insights. The new “Create a Video” template allows iOS users to select Memories, choose songs from Snapchat’s Sounds library, and generate custom compilation videos.
‘We Get It’ Aims To Elevate Creator Value Beyond Content Production

2 weeks ago | netinfluencer.com | Cecilia Carloni

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative agency aims to deliver influencer marketing campaigns built with creator input from the beginning, along with creator-produced paid social assets, creator-developed organic social content series, and even learning and development sessions where creators educate C-suite executives about their communities.
Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

2 weeks ago | netinfluencer.com | Cecilia Carloni

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for a one-month Snapchat+ subscription. The limited-time offer runs from June 10 to July 7, marking McDonald’s first digital subscription service redemption option within its rewards program. Rewards members can redeem 1,500 MyMcDonald’s points for a one-month Snapchat+ subscription through the McDonald’s App.
AI Pragmatist In A Hype-Driven World

2 weeks ago | netinfluencer.com | Cecilia Carloni

After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the technical barriers to video editing were keeping millions of potential creators off social platforms entirely. “The biggest challenge I identified was just the sheer amount of time and effort it takes to edit video content manually,” Vedant explains. “You need a video editor with specialized knowledge of expensive software like Adobe Premiere Pro, which has a very steep learning curve.
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content

2 weeks ago | netinfluencer.com | Cecilia Carloni

Sun Yi noticed something peculiar about his social media posts. Content that made people respond with “I never thought of it that way” consistently outperformed everything else. Instead of accepting this as a coincidence, the digital strategist decided to investigate what was actually happening. “My tagline for all my content ends with, ‘I never thought of it that way,’” Sun explains.