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3 days ago | 
netinfluencer.com | Cecilia Carloni
Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a 10.83% compound annual growth rate to a projected market volume of $1.16 billion by 2029.
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4 days ago | 
netinfluencer.com | Cecilia Carloni
TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from the United States (per Statista), yet entire product categories remain untouched by established brands. According to Rafay M.H., founder of UpTik, a specialized mentorship platform for e-commerce brands looking to leverage TikTok, this gap has created many opportunities. “There are categories that are absolutely untouched on this platform,” Rafay explains.
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4 days ago | 
netinfluencer.com | Cecilia Carloni
A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban on disposable vapes now coming into force. Young, known online as “Less Waste Laura,” began her campaign in 2022 after noticing significant numbers of discarded vapes while walking her dog in Dundee, Scotland. “I was sick of litter picking disposable vapes,” Young said of her initial motivation.
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5 days ago | 
netinfluencer.com | Cecilia Carloni
Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with a digitally altered face, highlighting growing concerns about deepfakes in the creator economy as AI adoption accelerates. Stranick (@kellygracemae) was alerted by a follower who spotted her wedding photo in a video where Stranick’s face had been replaced with another.
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5 days ago | 
netinfluencer.com | Cecilia Carloni
Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18% equity—transforming a summer program started by four 20-somethings into one of the few educational services to receive backing on the hit show. The tech-focused camp teaching children to create rather than consume digital content has grown to over 30 locations with plans to reach 200 by 2030.
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1 week ago | 
netinfluencer.com | Cecilia Carloni
The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators with fewer than 500,000 followers, effective June 16, 2025. This change marks a significant shift from the previous threshold established in 2022, which limited supervision to only the most popular influencers.
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1 week ago | 
netinfluencer.com | Cecilia Carloni
Image: Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett, and Sachin SinghNathan Powell and Ben Gunn watched as 15 professionals spent hours in a boardroom struggling to execute what should have been a simple branded content campaign. In that moment, the two media veterans identified the gap between the growing demand for creator content and the inefficient, manual processes most companies use to produce it.
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1 week ago | 
netinfluencer.com | Cecilia Carloni
Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust relatable influencers over celebrities, according to a new quarterly index launched by The Economic Times and Snapchat. The “ET Snapchat Gen Z Index,” developed in partnership with Kantar, provides the first tracking study of India’s 377 million-strong Gen Z population.
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1 week ago | 
netinfluencer.com | Cecilia Carloni
A landmark antitrust trial against Meta Platforms concluded on Tuesday, May 27, after six weeks of testimony from 38 witnesses, placing the social media giant’s future in the hands of U.S. District Judge James E. Boasberg, per The New York Times. The Federal Trade Commission (FTC) is seeking to force Meta to divest Instagram and WhatsApp, acquisitions it claims were part of a “buy or bury” strategy to eliminate competition. The core dispute centers on how to define Meta’s competitive landscape.
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1 week ago | 
netinfluencer.com | Cecilia Carloni
Netflix announced a deal to stream both new and archived episodes of “Sesame Street” starting in 2025, following the Trump administration’s decision to block federal funding for PBS. The agreement comes as the children’s program faced an uncertain future after Warner Bros Discovery opted not to renew its HBO distribution agreement. The streaming service will offer subscribers access to the reimagined 56th season along with 90 hours of previous episodes.
