Net Influencer

Net Influencer

Net Influencer offers comprehensive news, analysis, and perspectives on key developments that shape the creator and influencer marketing landscape. We conduct interviews with startups, influencers, brands, and platforms to explore how they are using influencer marketing to achieve successful results for their businesses and personal brands. Additionally, we release Influence Weekly, a weekly newsletter that highlights the most recent trends and updates in the influencer marketing sector.

English
Online/Digital

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Domain Authority
41
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Global

#934728

United States

#541745

Business and Consumer Services/Marketing and Advertising

#1952

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Articles

  • Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

    2 days ago | netinfluencer.com | Anthon Garcia

    A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect reveals that Snapchat delivers superior return on investment compared to other media channels in Gulf Cooperation Council (GCC) markets. When comparing ROIs across various media categories—offline, digital non-social, social media, and Snapchat—the study demonstrates that Snapchat surpasses the average ROI benchmark by 14%.

  • Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing

    2 days ago | netinfluencer.com | Anthon Garcia

    Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town can deliver higher campaign ROI than someone with larger follower counts in major cities; yet every major creator marketplace’s AI will recommend the account with more followers.

  • UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

    3 days ago | netinfluencer.com | Anthon Garcia

    The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by 2030, according to a new report from TikTok in collaboration with consulting firm Kearney. The live streaming industry in the broader Middle East and North Africa (MENA) region is expected to reach $17.8 billion by 2030, up from its current valuation of $8.1 billion.

  • Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia

    3 days ago | netinfluencer.com | Cecilia Carloni

    Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a 10.83% compound annual growth rate to a projected market volume of $1.16 billion by 2029.

  • Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program

    3 days ago | netinfluencer.com | Anthon Garcia

    The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a new “UP NEXT Creators” program that will give digital creators the full red carpet treatment. The initiative marks the first time a major film festival will provide creators with a full-scale premiere on the big screen alongside traditional filmmakers and artists.

Net Influencer journalists

Fiona Alston

Fiona Alston

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