Net Influencer

Net Influencer offers comprehensive news, analysis, and perspectives on key developments that shape the creator and influencer marketing landscape. We conduct interviews with startups, influencers, brands, and platforms to explore how they are using influencer marketing to achieve successful results for their businesses and personal brands. Additionally, we release Influence Weekly, a weekly newsletter that highlights the most recent trends and updates in the influencer marketing sector.

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From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

1 week ago | netinfluencer.com | Anthon Garcia

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over 100 million views, 7 million likes, and nearly 700,000 followers in its first year. The initiative directly addresses research showing low brand affinity among Gen Z and millennials.
Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

1 week ago | netinfluencer.com | Anthon Garcia

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz. The San Diego-based toy manufacturer will develop and distribute plush items, role-play toys, mystery merchandise boxes, and additional products scheduled to launch at major retail outlets in spring 2026. PrestonPlayz was created by Preston Arsement, who began producing content at age 15.
Tubi Expands Platform With YouTube Creator Content

1 week ago | netinfluencer.com | Anthon Garcia

Tubi has launched a new initiative to incorporate content from established YouTube creators into its free ad-supported streaming service. According to a press release, the Fox-owned platform is introducing “Tubi for Creators,” bringing over 500 episodes from six YouTube creators, including Rhett & Link’s Mythical, Kinigra Deon, Dan and Riya, FunnyMike, Jubilee, and Watcher Entertainment.
Mongolia Makes First Appearance On Cannes Lions Jury

1 week ago | netinfluencer.com | David Adler

Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time, as Enkhbayasgalan Tungalag joins the Outdoor category jury. Tungalag, CEO of KMG Creative Group in Ulaanbaatar, told Campaign that the appointment is “a humbling milestone” for the Mongolian creative community. The Mongolian advertising market operates with modest budgets compared to regional powerhouses, according to Tungalag.
TikTok Deadline Extended Again As U.S.-China Negotiations Continue

1 week ago | netinfluencer.com | Cecilia Carloni

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform to be sold or banned in the United States, according to the White House. This marks the third such extension since the law technically went into effect in January. “President Trump will sign an additional Executive Order this week to keep TikTok up and running,” White House Press Secretary Karoline Leavitt confirmed in a statement.
YouTube Launches ‘Open Call’ To Streamline How Brands Hire Multiple Creators At Scale

1 week ago | netinfluencer.com | David Adler

YouTube has introduced “Open Call,” a new feature powered by YouTube BrandConnect that enables advertisers to discover and partner with multiple creators simultaneously. Announced at Cannes Lions 2025, the tool aims to democratize and accelerate branded content creation within YouTube’s ecosystem, which contributed over $55 billion to the U.S. GDP in 2024, according to recent research by Oxford Economics.
Report: 95% Of Creators Embrace Direct-To-Fan Models As Creator Economy Matures

1 week ago | netinfluencer.com | Anthon Garcia

A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging audiences through direct-to-fan models, with personal storytelling (25%) as the preferred engagement strategy. For revenue generation through these models, 27% rely on fan subscriptions (such as Patreon and YouTube Memberships), while 23% generate income through merchandise or product sales.
REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

1 week ago | netinfluencer.com | David Adler

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans. The Manchester-based beauty brand, launched in 2020 by model and influencer Jess Hunt alongside co-founder Jenna Meek, selected Vagabond following a competitive pitch process, according to Prolific North. Vagabond Digital will manage REFY’s PPC strategy across all territories and product lines as the beauty company focuses on international markets.
Fanfix Hits $170M Creator Payout Milestone As Platform Reaches 15M Active Users

1 week ago | netinfluencer.com | David Adler

Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on enabling direct-to-fan revenue without reliance on advertising or brand partnerships, now hosts more than 15 million active users. The milestone represents a significant increase from the $100 million payout mark reported in August 2024.
Creator-Led Fashion Event Expands At VidSummit 2025

1 week ago | netinfluencer.com | Cecilia Carloni

Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit to present what they describe as the largest cross-media creator fashion event of 2025. The showcase debuts on October 9 on VidSummit’s main stage in Dallas, following last year’s inaugural event that drew approximately 150 in-person attendees and generated four million views across multiple YouTube channels.