Cecilia Garzella

1 month ago | campaignlive.com | Cecilia Garzella

Campaign surveyed media buyers, planners and industry professionals on budgets, streaming vs. linear TV and what they really want from this year’s upfronts. Flexibility. Economic uncertainty. Market volatility. Scenario planning. These have become the defining phrases in the lead-up to this year’s upfronts. As media budgets stretch to do more with less, buyers and planners are increasingly questioning whether the traditional upfront model still meets today’s needs.

1 month ago | campaigncanada.ca | Cecilia Garzella

Our groundbreaking research provides new pitching market benchmarks for Canada, but also allows a comparison to one very similar market half a world away. by Cecilia Garzella To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 month ago | campaignlive.com | Cecilia Garzella

In Campaign’s 2025 Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said. AI has moved from the hype cycle into a fundamental part of day-to-day ad agency workflows. What was once experimental has become operational, transforming everything from concept visualization to media targeting and real-time campaign personalization.

2 months ago | campaignlive.com | Cecilia Garzella

Publicis Groupe topped the April North American new-business rankings with a staggering lead over its peers — posting $909.3 million in net new-business billings, according to preliminary COMvergence data compiled byCampaign Red. The holding company’s dominance was primarily driven by Publicis Media’s win of themassive Coca-Cola North American media account, along with Goodyear and Santander. The group didn’t report any losses or retentions.

2 months ago | campaignindia.in | Cecilia Garzella

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands. Bats, reels, and buys: The new IPL media mix From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys. Advertising in space: One giant leap for adland?