Cecilia Garzella

1 week ago | campaignlive.co.uk | Cecilia Garzella

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1 week ago | campaignlive.com | Cecilia Garzella

Omnicom reported revenue of $3.7 billion for the first quarter of 2025 and still expects to close its acquisition of Interpublic in the second half of the year. But profits were down. Omnicom produced organic revenue growth of 3.4% in Q1, but net income decreased 9.7% year over year. The holding company’s core advertising, media and CRM services continued to anchor growth in Q1.

1 week ago | campaignlive.com | Cecilia Garzella

The advertising and marketing industry has long grappled with talent churn, with industry-wide annual turnover ratespreviously estimatedat around 30%. In this sample of agencies, average turnover declined from 20% in 2023 to 18% in 2024, potentially signalling a cooling job market or less movement between agencies.

1 week ago | campaignlive.com | Cecilia Garzella

New business activity in 2024 saw numerous agencies focusing less on volume and more on the impact and fit of each opportunity. Several shops dramatically reduced the number of pitches they participated in, choosing instead to go deeper on fewer, higher-value opportunities. This more intentional approach appears to be yielding results: stronger client retention, more sustainable partnerships and a clearer sense of strategic direction.

4 weeks ago | campaignlive.com | Will Green |Gideon Spanier |Cecilia Garzella |Luz Corona

Billings data for Omnicom and IPG agencies in Campaign's 2025 School Reports shed light on how the two holding companies are faring as they prepare to merge. Within Omnicom, media shop Hearts & Science showed the most billings growth at 115%, while AMV BBDO was second with 14%. PHD came next with 10% growth, followed by Lucky Generals with 8% and OMD with 2%. Billings at TBWA declined by 18%, while the biggest drop among Omnicom’s agencies came at Adam & Eve/DDB, which fell by 41%.