Cecilia Garzella

3 weeks ago | campaigncanada.ca | Cecilia Garzella

Spark Foundry and Cossette also post strong showings; indie and regional players make modest gains. by Cecilia Garzella To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

3 weeks ago | campaignlive.com | Cecilia Garzella

Horizon posts nearly $1 billion in new business wins as Publicis Collective rides its Coca-Cola win to No. 1. The May U.S. media agency rankings paint a tale of two titans: one an indie heavyweight, the other a holding company-owned juggernaut. Publicis Collective, powered by its headline-making Coca-Cola win, led all agencies with $783.3 million in net new-business billings, according to preliminary COMvergence data compiled by Campaign Red.

3 weeks ago | campaignlive.com | Cecilia Garzella

A broad portfolio and scale that is capable of meeting readers ‘at the right moments.’From daily headlines and sports coverage to lifestyle features, cultural commentary and Pulitzer-winning investigations, news organizations help people make sense of the world. They reach deeply engaged audiences — the kind brands are always looking to reach. Yet when it comes to advertising revenue, the numbers tell a different story.

4 weeks ago | campaignlive.com | Cecilia Garzella

Campaign surveyed media buyers, planners and industry professionals on budgets, streaming vs. linear TV and what they really want from this year’s upfronts. Flexibility. Economic uncertainty. Market volatility. Scenario planning. These have become the defining phrases in the lead-up to this year’s upfronts. As media budgets stretch to do more with less, buyers and planners are increasingly questioning whether the traditional upfront model still meets today’s needs.

1 month ago | campaigncanada.ca | Cecilia Garzella

Our groundbreaking research provides new pitching market benchmarks for Canada, but also allows a comparison to one very similar market half a world away. by Cecilia Garzella To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.