Campaign (US)

Campaign is focused on honoring outstanding creativity within the diverse communications industry, all while linking creativity to business success. In the United States, we are building a platform that amplifies the voices of the creative community. The highlight of our industry is the incredible talent it brings together—the people involved. campaignlive.com is designed for, about, and by these individuals. It serves as a space to showcase remarkable work, engage in discussions, express viewpoints, and learn from industry leaders. Additionally, campaignlive.com aims to remind us of our passion: the excitement of witnessing extraordinary ideas come to life, influence culture, and drive business growth. When we refer to creativity, we encompass more than just words and visuals, no matter how powerful they are. We also include creative media strategies, innovative technology solutions, and imaginative marketing plans. If it's remarkable, inspiring, thought-provoking, and effective within marketing communications, we want to spotlight it.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#370888

United States

#185494

Business and Consumer Services/Marketing and Advertising

#837

Traffic sources

Monthly visitors

Articles

Sam Richardson lends a (big) hand as Experian’s giant BFF

5 days ago | campaignlive.com | Eric Berger

Move over, Disney — Experian is introducing a new “BFG” better-suited for today’s audiences. Sam Richardson, who starred in the HBO comedyVeep, is the title character in the credit reporting company Experian’s new marketing campaign, Big Financial Friend. The company aims to promote that it offers more than just credit reports. Experian has started to providechecking accountsanddebit cards, among other tools.
Mattel doubles down on experiential with Uno Social Club in Vegas

1 week ago | campaignlive.com | Eric Berger

Mover over poker and blackjack — there’s a new (classic) card game coming to Vegas. Global toy and family entertainment company Mattel is preparing to launch the Uno Social Club this July at a Las Vegas casino and more clubs around the country later this year.
From Cap to Campaign: Ad industry advises grads to ‘Show up fully - we need you’

1 week ago | campaignlive.com | Emma Thumann

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Attending college encourages individuals to establish what they want their paths in life to travel toward. Occasionally, those paths change and diverge post-graduation (but not always).
Movers & Shakers: Dave & Buster’s, Onda Azul Institute, Staples and more

1 week ago | campaignlive.com | Emma Thumann

All updates for Movers and Shakers should be sent to [email protected]. Any agency news and role updates sent to personal inboxes will not be included in Movers and Shakers moving forward. Bad Ass Coffee of Hawaii selected The BAM Connection as its agency of record. Loews Hotels named New Engen as its digital agency of record. Sendero Provisions Co. selected Bakery as its creative and cultural agency of record. Shipley Do-Nuts named Johnson & Sekin as its agency of record.
Creative Fix: Oura’s spry seniors give us the finger

1 week ago | campaignlive.com | Leslie Blount

This week’s creative standouts put a beautiful spin on aging, makes a hair-raising case for more comedy in men’s grooming while staying true to brand, puts a fun spin on a taste test that could’ve (and might’ve been) been a pooper and hits the nostalgia sweet spot with the return of an unlikely icon (or two). While the creative is light with humor, music and visuals, the weight and richness of the message is clear: Don’t overthink it. Just go with the flow.
Campaign Chemistry: Hinge's Jackie Jantos

1 week ago | campaignlive.com | Luz Corona

Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging. And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z.
From Cap to Campaign: Ad vets advise next-gen marketers ‘Stay curious and unafraid’

1 week ago | campaignlive.com | Emma Thumann

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Although one’s hunger for knowledge starts young, college serves as another funnel that feeds curiosity and nurtures inquisitiveness. When Campaign asked industry leaders from the marketing and advertising world, many reinforced the necessity to remain hungry and engaged.
The wild museum stunt that outscored Beyoncé’s Super Bowl ad

1 week ago | campaignlive.com | Leslie Blount

Against the backdrop of the upcoming Cannes Lions International Festival of Creativity, the ad industry’s awards season is officially underway. But the recent talk of ad land is around the annual event that honors the most effective advertising, the 2025 Effie Awards U.S. gala, that ended with a bloody good upset.
From Cap to Campaign: Ad vets advise next-gen marketers “Stay curious and unafraid”

1 week ago | campaignlive.com | Emma Thumann

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Although one’s hunger for knowledge starts young, college serves as another funnel that feeds curiosity and nurtures inquisitiveness. When Campaign asked industry leaders from the marketing and advertising world, many reinforced the necessity to remain hungry and engaged.
From Cap to Campaign: Advice for the next wave of marketers from the ad industry

1 week ago | campaignlive.com | Emma Thumann

For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — aka graduation — approaches quickly. However, post-graduation learning never ceases and opportunities for networking are infinite. When Campaign asked industry leaders from the marketing and advertising world, many emphasized the importance of learning and networking, and encouraged graduates to embrace these areas.