Campaign (US)

Campaign is focused on honoring outstanding creativity within the diverse communications industry, all while linking creativity to business success. In the United States, we are building a platform that amplifies the voices of the creative community. The highlight of our industry is the incredible talent it brings together—the people involved. campaignlive.com is designed for, about, and by these individuals. It serves as a space to showcase remarkable work, engage in discussions, express viewpoints, and learn from industry leaders. Additionally, campaignlive.com aims to remind us of our passion: the excitement of witnessing extraordinary ideas come to life, influence culture, and drive business growth. When we refer to creativity, we encompass more than just words and visuals, no matter how powerful they are. We also include creative media strategies, innovative technology solutions, and imaginative marketing plans. If it's remarkable, inspiring, thought-provoking, and effective within marketing communications, we want to spotlight it.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#370888

United States

#185494

Business and Consumer Services/Marketing and Advertising

#837

Traffic sources

Monthly visitors

Articles

How Theraflu’s Right to Rest & Recover campaign navigated a bruising flu season

1 day ago | campaignlive.com | John Newton

New influencer partnerships and greater financial support for the Rest & Recover Fund are highlights this year of the Theraflu initiative. We are firmly in the throes of seasonal allergy season, which came after a record-breaking flu season. Not since the 2009-10 H1N1 flu outbreak has the U.S. been affected by influenza and much attention has already been directed towards the upcoming fall season. Amid all of this, Haleon wants consumers to feel as ready as possible.
Target CEO acknowledges ‘silence’ in email to employees

1 day ago | campaignlive.com | Noah Zuss

Brian Cornell sent the memo to reinforce the company’s commitment to its values. Target CEO Brian Cornell sent a memo last week to all staff, attempting to reinforce the retailer’s commitment to its values. In the message to employees, Cornell acknowledged that a void in communications has led to uncertainty at the retailer, according to media reports. Target is committed to its culture and staff, he said, despite it pulling back on diversity, equity and inclusion targets and other initiatives.
TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'

1 day ago | campaignlive.com | Nikita Mishra

Campaign speaks with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes. Lucio Ribeiro has been named TBWA’s first-ever chief AI and innovation officer, making it the first creative agency in Australia to elevate AI leadership to the C-suite. Ribeiro will oversee both internal and client-facing AI initiatives and drive the scaling of AI capabilities across the agency.
Are the upfronts still relevant in 2025? Media buyers weigh in

5 days ago | campaignlive.com | Cecilia Garzella

Campaign surveyed media buyers, planners and industry professionals on budgets, streaming vs. linear TV and what they really want from this year’s upfronts. Flexibility. Economic uncertainty. Market volatility. Scenario planning. These have become the defining phrases in the lead-up to this year’s upfronts. As media budgets stretch to do more with less, buyers and planners are increasingly questioning whether the traditional upfront model still meets today’s needs.
Popeyes has the best brand response to the new pope

5 days ago | campaignlive.com | Diana Bradley

The fried chicken chain just had to look at its own name for inspiration. Still thinking about your brand posting something witty about the new pope on social media? It’s going to be hard to outshine Popeyes.
The social skinny: Snapchat newfront, Trump recruits influencer for Surgeon General and Instagram CEO’s testimony in FTC v. Meta trial

6 days ago | campaignlive.com | Julia Walker

To announce its newest offering, Sponsored Snaps, at its newfront, Snap “demonstrated” Wicked star Jonathan Bailey filming a Snap video promoting Wicked’s November premiere, with the caption “Let’s take a trip to Oz!” Sponsored Snaps allows advertisers to partner with creators such as Bailey to send advertisements directly to Snapchatters, as if they’re receiving a Snap from a friend.
Los Angeles Rams, Edwards Lifesciences tease heart valve failure effort in PSA

6 days ago | campaignlive.com | Jack O'Brien

The full PSA, which was produced by Rams Studio in partnership with Weber Shandwick, will premiere later this summer when the team’s training camp gets underway. Around 12 million Americans are affected by heart valve disease but an estimated 75% of people are unaware of the condition, which creates a need for greater awareness about the condition. To elevate the profile of heart valve failure, Edwards Lifesciences is expanding its partnership with the Los Angeles Rams.
Why Hostess used a ‘Munchie Mobile’ to reach Gen Z and millennial consumers

6 days ago | campaignlive.com | Eric Berger

Move over, Weinermobile. Another food corporation now has a branded vehicle. Ahead of 4/20, the holiday dedicated to consuming cannabis, the Hostess Munchie Mobile started zooming around the country giving away snacks. The marketers at Hostess, a J.M. Smucker Company subsidiary, decided to lean into the stoner holiday — a potentially risky move — because the brand wanted to expand its audience, saidHeather Smith, Smuckers’ director of integrated strategy and creative.
During a month of TV upfronts, Publicis Health Media elevates medical marketing

1 week ago | campaignlive.com | Jack O'Brien

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity appearances. Every year when late spring arrives, marketers and media buyers have no shortage of upfronts at their disposal — whether from broadcast TV networks, cable companies or streaming platforms. However, when it comes to advertising upfronts with a medical marketing focus, Publicis Health Media appears to have cornered the market.
Politics is personal for Gen Z congressional candidate and online activist Deja Foxx

1 week ago | campaignlive.com | Julia Walker

Content creator Deja Foxx is fueling her congressional campaign for Arizona’s 7th District with short-form videos designed to educate other young politicians on how to launch their own political campaigns. During last year’s election, there were 21 Gen Z Congressional candidates, and that number will only continue to grow.