Campaign (US)

Campaign is focused on honoring outstanding creativity within the diverse communications industry, all while linking creativity to business success. In the United States, we are building a platform that amplifies the voices of the creative community. The highlight of our industry is the incredible talent it brings together—the people involved. campaignlive.com is designed for, about, and by these individuals. It serves as a space to showcase remarkable work, engage in discussions, express viewpoints, and learn from industry leaders. Additionally, campaignlive.com aims to remind us of our passion: the excitement of witnessing extraordinary ideas come to life, influence culture, and drive business growth. When we refer to creativity, we encompass more than just words and visuals, no matter how powerful they are. We also include creative media strategies, innovative technology solutions, and imaginative marketing plans. If it's remarkable, inspiring, thought-provoking, and effective within marketing communications, we want to spotlight it.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#370888

United States

#185494

Business and Consumer Services/Marketing and Advertising

#837

Traffic sources

Monthly visitors

Articles

Trump border and tariff policies are a media relations nightmare for US tourism

6 days ago | campaignlive.com | Chris Daniels

Some travel editors abroad have even stopped taking pitches from U.S. destinations. Tourism organizations are responding with kindness and a long-term view.
Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign

1 week ago | campaignlive.com | Suzanne Bidlake

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most effective marketing campaign in the world. The Iridium-winning work, the "Evolution of smooth" brand campaign, redefined the shaving category by embracing honest, raw messaging around body hair for a new generation of young women.
Case study: Oscar Mayer makes ‘Wienie Bowl’ reality after AI image goes viral

1 week ago | campaignlive.com | Eric Berger

Campaign:Oscar Mayer Wienie Bowl Company:Kraft HeinzAgency Partners:Zeno Group (public relations)Dates:March 27 — April 3, 2025For baseball fans, Opening Day is a big enough event on its own to capture their attention. Now imagine if they could also see their crazy ballpark food dreams become a reality. That is what Kraft Heinz did for one hungry New York Mets fan.
Advertising and media help boost Omnicom Q1 YoY revenue by 3.4%

1 week ago | campaignlive.com | Cecilia Garzella

Omnicom reported revenue of $3.7 billion for the first quarter of 2025 and still expects to close its acquisition of Interpublic in the second half of the year. But profits were down. Omnicom produced organic revenue growth of 3.4% in Q1, but net income decreased 9.7% year over year. The holding company’s core advertising, media and CRM services continued to anchor growth in Q1.
Agency Performance Review 2025: Talent trends at North American agencies

1 week ago | campaignlive.com | Cecilia Garzella

The advertising and marketing industry has long grappled with talent churn, with industry-wide annual turnover ratespreviously estimatedat around 30%. In this sample of agencies, average turnover declined from 20% in 2023 to 18% in 2024, potentially signalling a cooling job market or less movement between agencies.
Agency Performance Review 2025: New biz and growth at North American agencies

1 week ago | campaignlive.com | Cecilia Garzella

New business activity in 2024 saw numerous agencies focusing less on volume and more on the impact and fit of each opportunity. Several shops dramatically reduced the number of pitches they participated in, choosing instead to go deeper on fewer, higher-value opportunities. This more intentional approach appears to be yielding results: stronger client retention, more sustainable partnerships and a clearer sense of strategic direction.
Agency Performance Review 2025: Most innovative

1 week ago | campaignlive.com | Julia Walker

Innovation isn’t black and white — it can manifest through technological integration, resourceful campaign strategy, leveraging disruptive cultural moments or, ideally, all of the above. While selecting honorees for the Most Innovative distinction, Campaign favored four agencies representing innovation in unique ways, whether through tackling the disruptive GLP-1 market, designing AI-generated celebrity counterparts for buzzy campaigns or investing in employees’ ethical technology training.
Porsche deletes Threads post saying ‘9.11 is my favorite time of day’

1 week ago | campaignlive.com | Diana Bradley

Porsche published, and then deleted, a post on Threads saying, “9.11 is my favorite time of day. Coincidence? I think not."The post was likely referencing Porsche’s 911 model variants. Although it was deleted, some comments are visible from Threads users who said the German automobile manufacturer should have rethought the post, knowing that some people might link it to the 9/11 attacks on New York City and Arlington, Virginia. A Porsche spokesperson was not available for comment.
Microsoft's 50th anniversary campaign veers away from nostalgia

1 week ago | campaignlive.com | Nikita Mishra

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints. How do you celebrate five decades of a company that has shaped the way we work, learn, and connect? For Microsoft, the answer wasn’t seeped entirely in nostalgia but also to use the occasion to inspire the next generation of innovators.
Campaign Chemistry with Panera and 72AndSunny

1 week ago | campaignlive.com | Luz Corona

Dek: Campaign sits down for a BTS look at Panera’s first campaign since the fast-casual dining brand selected 72andSunny as its agency of record. Have you ever eaten something that ‘just meals good’? That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z.