Campaign (US)

Campaign is focused on honoring outstanding creativity within the diverse communications industry, all while linking creativity to business success. In the United States, we are building a platform that amplifies the voices of the creative community. The highlight of our industry is the incredible talent it brings together—the people involved. campaignlive.com is designed for, about, and by these individuals. It serves as a space to showcase remarkable work, engage in discussions, express viewpoints, and learn from industry leaders. Additionally, campaignlive.com aims to remind us of our passion: the excitement of witnessing extraordinary ideas come to life, influence culture, and drive business growth. When we refer to creativity, we encompass more than just words and visuals, no matter how powerful they are. We also include creative media strategies, innovative technology solutions, and imaginative marketing plans. If it's remarkable, inspiring, thought-provoking, and effective within marketing communications, we want to spotlight it.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#457914

United States

#222637

Business and Consumer Services/Marketing and Advertising

#953

Traffic sources

Monthly visitors

Articles

JanSport’s latest ads feature talentless singing backpacks

3 days ago | campaignlive.com | Eric Berger

Singing backpacks and off-key tunes are the latest stars in JanSport’s “anti-advertisement” targeting ad-fatigued Gen Zers. Party Land, which bills itself as “comedy's greatest advertising agency,” collaborated with backpacks brand JanSport on the most recent iteration of its Always With You campaign, which features tunes from vocalists who likely won’t win any Grammy Awards. “It was hard to find singers who cannot sing well,” said Matt Heath, cofounder and chief creative officer at Party Land.
Ram puts CEO in the driver’s seat in ad mea culpa

5 days ago | campaignlive.com | Eric Berger |Leslie Blount

After sparking backlash from outraged customers for discontinuing its Hemi V8 engine last year, Ram decided to reverse course in a new ad, with its CEO at the wheel delivering the brand’s mea culpa. The popular engine, immortalized in classic Ram truck commercials in which one driver asks another, “That thing got a Hemi?,” is “revved” back to life in the Stellantis brand’s new Ram-Demption campaign from Argonaut. The campaign also promotes the brand’s return to NASCAR.
‘Tracking Bad Bunny’ team hopes Grand Prix win inspires people to find Puerto Rico

1 week ago | campaignlive.com | Leslie Blount |Luz Corona

Benito Antonio Martínez Ocasio, better known to music lovers asBad Bunny, may be a global superstar, but his fans know his heart remains in his native Puerto Rico. And now that message has resonated loud and clear with the judges in Cannes, who selected Tracking Bad Bunny — the brilliant and cleverly named campaign promoting the Boricua artist’s latest album — as the winner of the Grand Prix award in the Entertainment Lion for Music category at this year’s Cannes Lions Festival.
Shohei Ohtani is back as the closer for MLB’s home run of an anime campaign

1 week ago | campaignlive.com | Eric Berger

Baseball superstar Shohei Ohtani didn’t just return to the pitching mound Monday night. He also madehis debutin the MLB’s anime campaign Heroes of the Game. The marketing effort features short clips highlighting nine stars from different teams, presented in animated form. The last in the series was Ohtani, the Los Angeles Dodgers’ Japanese player who has drawn comparisons to Babe Ruth for his rare ability to dominate as both a pitcher and a hitter.
Every US winner at Cannes Lions 2025, updated live

1 week ago | campaignlive.com | Cecilia Garzella

The U.S. opened Cannes Lions 2025 with a strong showing, taking home 30 awards on day one. That haul includes four golds, 12 silvers and 14 bronzes across six categories: audio and radio, health and wellness, Lions Health Grand Prix for Good, outdoor, pharma, and print and publishing. VML New York leads the U.S. entrants so far with four awards across three campaigns and categories.
Hard Mtn Dew lets you ‘adopt’ a can for Father’s Day

2 weeks ago | campaignlive.com | Eric Berger

Looking to become a father without any added responsibility? Boston Beer Company is promoting its Hard Mtn Dew Baja Blast beverage with a new campaign ahead of Father’s Day that allows consumers to adopt a can. “Hard Mtn Dew has always celebrated our over-the-top fandom in unexpected and pretty absurd ways,” said Erica Taylor, senior brand director for Hard Mtn Dew, in an email to Campaign.
PepsiCo’s Hard Mtn Dew lets you ‘adopt’ a can for Father’s Day

2 weeks ago | campaignlive.com | Eric Berger

Looking to become a father without any added responsibility? PepsiCo is promoting its Hard Mtn Dew Baja Blast beverage with a new campaign ahead of Father’s Day that allows consumers to adopt a can. “Hard Mtn Dew has always celebrated our over-the-top fandom in unexpected and pretty absurd ways,” said Erica Taylor, senior brand director for Hard Mtn Dew, in an email to Campaign.
Sport Clips pokes fun at sports chaos in new It’s a Game Changer ad campaign

2 weeks ago | campaignlive.com | Eric Berger

Apparently, the high costs of tickets and parking aren’t the only reasons people skip going to stadiums to watch games. A new campaign from Sport Clips, the men’s haircut chain, shows that some fans also like to avoid having a T-shirt cannon operator fire awad of clothinginto their stadium-bought nachos. The commercial is part of the latest iteration of the brand’s It’s a Game Changer campaign. The core question asked in the spot: Is Sport Clips better than sports?
Campaign Chemistry: Saylor's Will Trowbridge

2 weeks ago | campaignlive.com | Luz Corona

In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago. In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative.
GSK-backed Lifetime original movie highlights meningitis risks for teens

2 weeks ago | campaignlive.com | Jack O'Brien

GSK and Lifetime are once again collaborating on a media project to raise awareness of the risks associated with meningitis. On June 28, Lifetime will air the GSK-backed film Pretty Hurts, which is based on real patient stories and aims to highlight the serious and potentially rapid progression of meningitis.