Cerys Holliday

1 week ago | creative.salon | Cerys Holliday

Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partnerInfluencers are on the rise at an exponential rate. Whether it's being sold mascara on TikTok, the promotion of a skin care product, or a 12-part storytime with an ‘#ad’ in the caption’, audiences are now used to a constant state of being influenced.

2 weeks ago | creative.salon | Cerys Holliday

The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insightsNo one would argue that travel can be stressful. If it isn't a worry over a bag being over the weight limit then it's the potential of facing an (almost inevitable) delay or missing a connection. But around these challenges, brands thrive. That's why Uber for Business is making getting from A-to-B easier than ever for professionals on a work trip.

2 weeks ago | creative.salon | Cerys Holliday

The bookmaker's managing director of marketing Michelle Spillane and BBH London’s associate creative director Luke Till break down their daringly humorous campaignsTradition goes that when England fans think of football, three things inevitably come to mind: heartache, the song 'Three Lions' and penalties. Paddy Power is a brand rewriting that script; thanks to its work, the narrative is evolving where fans now think of success, fighting for a beer garden booking, and potentially Danny Dyer.

1 month ago | creative.salon | Cerys Holliday

When VCCP announced the arrival of Lindsay Turner as managing director last September, it showed clear intent to bolster its ‘supercharged’ leadership team. Joining from LADbible Group where she was director of marketing and communications, Turner has also worked for Publicis Media as CEO of Spark Foundry after leading the merger of Blue 449 and Spark Foundry brands in December 2019.

1 month ago | creative.salon | Cerys Holliday

Annie Argyle, European brand director at Whiskas, explains the work's origins and why it's been a booming successWhiskas is a brand that has been feeding felines since the 1950s, with messaging that holds the happiness of the four-legged household furballs at its heart. Since 2021, this has come in the form of brand platform ‘Purr More’ - recognising that a cat’s purr is a sign of happiness and trust.