
Articles
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2 days ago |
creative.salon | Cerys Holliday
It's CCO Carren O’Keefe and ECD Bjorn Conradi discuss what creativity means to the agency Publicis-owned Digitas is an agency network that prides itself in championing digital innovation and truths; not only does it’s name quite literally represent the notion (a make up of ‘digital’ and ‘veritas’ - the Latin for ‘truth’), its creative outlook is cemented with forward-thinking ways to make a cultural impact.
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5 days ago |
creative.salon | Cerys Holliday
Rachel Swift, its brand and advertising director, talks working for some of Britain’s most iconic brands, revolutionising O2, and industry insights“That’s it. Breathe it in, little one,” encourages Sean Bean, while welcoming a newborn into the world. “That is sweet, sweet oxygen.”And by oxygen, he means the chemical formula, O2. But for the sake of the campaign, he’s also referring to communications network, O2, and the services it offers customers in leading their everyday lives.
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1 week ago |
creative.salon | Cerys Holliday
McCann Worldgroup's global CCO believes creative complacency puts us at risk of turning roboticWith the industry’s award season in full force for this year, Javier Campopianois a creative who knows a thing or two about winning.
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2 weeks ago |
creative.salon | Cerys Holliday
The VP of marketing UK and Ireland for the confectionary giant discusses his career, being the custodian of brand heritage, and embracing emerging talent“My daughter turned to me at the weekend and asked, ‘Daddy, am I better at marketing than you?’” recounts Dave Clements, vice president of marketing UK and Ireland at Mondelez International.
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3 weeks ago |
creative.salon | Cerys Holliday
Its CEO Karen Martin, and EDC Felipe Serradourada Guimaraes explain why telling stories authentically and nurturing diverse, creative talent are imperative for excellenceTelling stories that are authentic and pose an element of risk make for some of the industry’s best work. Yet while that may seem an obvious feat on the surface, creativity is getting too complacent; Cannes Lions’ ‘State of Creativity 2025’ report reveals that only 13 per cent of companies are creative risk-friendly.
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