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1 week ago | 
creative.salon | Cerys Holliday
The seventh addition of the report reveals brand trust is more important than everTrust is complicated. It’s a never-ending question, and, arguably more than ever, there’s very little of it across the globe. Whether it’s down to political leaders, business owners, or even the media, distrust is a looming threat; brands, however, have a role to play in changing that narrative.
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1 week ago | 
creative.salon | Cerys Holliday
The consultancy's latest research delves into the role influencers can play in closing the ever-growing attention gapOne fact is undeniably true: consumers get easily distracted. Last year alone, Bain & Company report that across media formats, an average of 75 per cent of media users multi-task, and social media users self-report they are only focused for just 10 per cent of the time spent.
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3 weeks ago | 
creative.salon | Cerys Holliday
It's CCO Carren O’Keefe and ECD Bjorn Conradi discuss what creativity means to the agency Publicis-owned Digitas is an agency network that prides itself in championing digital innovation and truths; not only does it’s name quite literally represent the notion (a make up of ‘digital’ and ‘veritas’ - the Latin for ‘truth’), its creative outlook is cemented with forward-thinking ways to make a cultural impact.
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3 weeks ago | 
creative.salon | Cerys Holliday
Rachel Swift, its brand and advertising director, talks working for some of Britain’s most iconic brands, revolutionising O2, and industry insights“That’s it. Breathe it in, little one,” encourages Sean Bean, while welcoming a newborn into the world. “That is sweet, sweet oxygen.”And by oxygen, he means the chemical formula, O2. But for the sake of the campaign, he’s also referring to communications network, O2, and the services it offers customers in leading their everyday lives.
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1 month ago | 
creative.salon | Cerys Holliday
McCann Worldgroup's global CCO believes creative complacency puts us at risk of turning roboticWith the industry’s award season in full force for this year, Javier Campopianois a creative who knows a thing or two about winning.
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1 month ago | 
creative.salon | Cerys Holliday
The VP of marketing UK and Ireland for the confectionary giant discusses his career, being the custodian of brand heritage, and embracing emerging talent“My daughter turned to me at the weekend and asked, ‘Daddy, am I better at marketing than you?’” recounts Dave Clements, vice president of marketing UK and Ireland at Mondelez International.
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1 month ago | 
creative.salon | Cerys Holliday
Its CEO Karen Martin, and EDC Felipe Serradourada Guimaraes explain why telling stories authentically and nurturing diverse, creative talent are imperative for excellenceTelling stories that are authentic and pose an element of risk make for some of the industry’s best work. Yet while that may seem an obvious feat on the surface, creativity is getting too complacent; Cannes Lions’ ‘State of Creativity 2025’ report reveals that only 13 per cent of companies are creative risk-friendly.
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2 months ago | 
creative.salon | Cerys Holliday
Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partnerInfluencers are on the rise at an exponential rate. Whether it's being sold mascara on TikTok, the promotion of a skin care product, or a 12-part storytime with an ‘#ad’ in the caption’, audiences are now used to a constant state of being influenced.
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2 months ago | 
creative.salon | Cerys Holliday
The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insightsNo one would argue that travel can be stressful. If it isn't a worry over a bag being over the weight limit then it's the potential of facing an (almost inevitable) delay or missing a connection. But around these challenges, brands thrive. That's why Uber for Business is making getting from A-to-B easier than ever for professionals on a work trip.
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2 months ago | 
creative.salon | Cerys Holliday
The bookmaker's managing director of marketing Michelle Spillane and BBH London’s associate creative director Luke Till break down their daringly humorous campaignsTradition goes that when England fans think of football, three things inevitably come to mind: heartache, the song 'Three Lions' and penalties. Paddy Power is a brand rewriting that script; thanks to its work, the narrative is evolving where fans now think of success, fighting for a beer garden booking, and potentially Danny Dyer.
