Creative Salon

Creative Salon was established with two main goals in mind: to highlight and honor the impact of creative marketing on business success and economic development, and to support the future of the advertising and marketing sectors by fostering a diverse new generation of talent.

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Articles

Digitas UK's Creative Leaders on The Agency's Digital Empire

2 days ago | creative.salon | Cerys Holliday

It's CCO Carren O’Keefe and ECD Bjorn Conradi discuss what creativity means to the agency Publicis-owned Digitas is an agency network that prides itself in championing digital innovation and truths; not only does it’s name quite literally represent the notion (a make up of ‘digital’ and ‘veritas’ - the Latin for ‘truth’), its creative outlook is cemented with forward-thinking ways to make a cultural impact.
Meet The Marketer Bringing New Life To O2

5 days ago | creative.salon | Cerys Holliday

Rachel Swift, its brand and advertising director, talks working for some of Britain’s most iconic brands, revolutionising O2, and industry insights“That’s it. Breathe it in, little one,” encourages Sean Bean, while welcoming a newborn into the world. “That is sweet, sweet oxygen.”And by oxygen, he means the chemical formula, O2. But for the sake of the campaign, he’s also referring to communications network, O2, and the services it offers customers in leading their everyday lives.
Five Things We Learned About...The Creator Economy From D&AD Festival

1 week ago | creative.salon | Scarlett Sherriff

Members of the D&AD's first jury to dish out pencils for creator-generated content share tipsAround - making it one of the generation’s most sought-after jobs. The shift, which sees more people than ever before blend passion with entrepreneurship and creativity, is becoming impossible to escape. UK smartphone users spend over 49 hours each month on TikTok.
“I Am Not A Robot”: Javier Campopiano On Letting Truths Win

1 week ago | creative.salon | Cerys Holliday

McCann Worldgroup's global CCO believes creative complacency puts us at risk of turning roboticWith the industry’s award season in full force for this year, Javier Campopianois a creative who knows a thing or two about winning.
Who Is Sohel Aziz?

2 weeks ago | creative.salon | Sonoo Singh

Here's what you need to know about Accenture Song's managing directorSohel Aziz, the regional managing director of the UK, Ireland and Africa at Accenture Song, is shaping the next chapter of the agency in the UK—one that brings together creativity, technology, and data&AI in a way that truly delivers for brands. And that means making bold moves. Accenture Song is uniting its UK creative agencies under a single vision, with Droga5’s management team at the helm.
Monkey Reborn: What PG Tips Says About New Commercial Arts' New Era

2 weeks ago | creative.salon | Stephen Lepitak

The newly-installed leadership team, CEO Hannah White, strategy partner Matt Walters, and ECDs Steve Hall and Dan Seagar, discuss their first joint win and bringing back PG Tips' brand mascotFive years since its formation, and one of WPP's most recent additions, New Commercial Arts (NCA) has been celebrating the landmark, but perhaps with cups of tea rather than champers (or maybe both.) That's because the agency has also just created its first campaign for tea brand PG Tips.
Why Mondelez's Dave Clements Wants Audiences To Feel Something

2 weeks ago | creative.salon | Cerys Holliday

The VP of marketing UK and Ireland for the confectionary giant discusses his career, being the custodian of brand heritage, and embracing emerging talent“My daughter turned to me at the weekend and asked, ‘Daddy, am I better at marketing than you?’” recounts Dave Clements, vice president of marketing UK and Ireland at Mondelez International.
Make It Fizz: Pablo Creatives Flora And Shivani’s Recipe For Wit And Meaning

3 weeks ago | creative.salon | Scarlett Sherriff

From Leigh Bowery to the Japanese Book of Colour and Dua Lipa – the rising duo share their creative fuelShivani Patel and Flora German are a pair who know how to make the most of a moment. The creatives have made a name for purpose-driven work that sparks conversations – like Itty Titty stickers, a playfully innovative cancer awareness message designed to remind people to check their breasts for lumps. But the duo excel at embracing their humorous side too.
Rewriting the Playbook: Sergio Lopez On Future of Advertising Production

3 weeks ago | creative.salon | Stephen Lepitak

Omnicom Production’s global CEO tells the ad world to “be more lobster”—never stop changing and embrace a bold, AI-driven future It’s been a year since Sergio Lopez took the helm as Global CEO of Omnicom Production, the newly formed content and production arm of Omnicom Group. Brought in by the group's global CEO John Wren, Lopez was tasked with a bold mission: to reshape the role of production in the advertising ecosystem.
The Rewards BBH Reap When Embracing Risk In Its Work

3 weeks ago | creative.salon | Cerys Holliday

Its CEO Karen Martin, and EDC Felipe Serradourada Guimaraes explain why telling stories authentically and nurturing diverse, creative talent are imperative for excellenceTelling stories that are authentic and pose an element of risk make for some of the industry’s best work. Yet while that may seem an obvious feat on the surface, creativity is getting too complacent; Cannes Lions’ ‘State of Creativity 2025’ report reveals that only 13 per cent of companies are creative risk-friendly.