Creative Salon

1 week ago | creative.salon | Stephen Lepitak

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last yearA surfer dude with the body of an octopus is on a date with a woman on a deserted island. The evening is punctuated by well-timed deliveries of food, groceries and even flowers. It’s a singular scene set by Deliveroo’s end-of-2024 campaign – one now recognised by Kantar with its Creative Effectiveness Award for TV.

1 week ago | creative.salon | Cerys Holliday

Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partnerInfluencers are on the rise at an exponential rate. Whether it's being sold mascara on TikTok, the promotion of a skin care product, or a 12-part storytime with an ‘#ad’ in the caption’, audiences are now used to a constant state of being influenced.

2 weeks ago | creative.salon | Scarlett Sherriff

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part adIt was in 1925, in a very different pre-Blitz, pre-New Wave, pre-Britpop London that John Lewis’ iconic price match promise ‘Never Knowingly Undersold’ was first introduced – and fittingly it was delivered in the flagship Peter Jones store in Sloane Square. Although the building remains, and its charm and proud customer service persists, in other ways, it has transformed entirely.

2 weeks ago | creative.salon | Scarlett Sherriff

CMO Monica Silic joins Mother ECD Martin Rose to spread the word about how they gave the brand a new lease of lifeMonica Silic is on a holy mission, but there are no candles, chapels or crusades – there is only chicken. And KFC’s latest ad has elevated the tasty bird to its rightful status.

2 weeks ago | creative.salon | Scarlett Sherriff

Burger King's UK CMO Katie Evans explains that when the brand needed to talk about delivery; instead, it dug into an even bigger conversation about motherhood and stereotypesIf there is one word to sum up Burger King’s ‘Bundles of Joy’ campaign then perhaps it’s ‘nourishing'. Not only did the ad flip the status quo with its raw depiction of mothers biting into a Whopper after giving birth, it helped put the legendary brand back on the fast food map.