Chad McKenzie

Nov 15, 2024 | tandfonline.com | Michael Brennan |Maria Spencer |Chad McKenzie |Vahe Sarkissian

ABSTRACTThe U.S. military has been met with challenges in manning to meet mission requirements over the past several years. As the number of waivers approved has progressively increased over the last decade, the question of long-term service and performance has emerged. A longitudinal analysis was performed to assess time-in-service outcomes from individuals who received a waiver for a mental health condition while in Basic Military Training (BMT).

Oct 29, 2024 | impact.com | Chad McKenzie

Compliance in influencer marketing helps protect brand reputation and build audience trust. Learn how to create credible campaigns that prioritize transparency without the headache. With 2 in 3 brands expanding their influencer programs in 2024, the pressure to maintain compliance while scaling is at an all-time high. Marketers face a daunting challenge: stay compliant or risk fines and backlash. But what if compliance could be your competitive edge?

Oct 25, 2024 | impact.com | Chad McKenzie

Imagine biting into a slice of cake from your favorite bakery. You expect that familiar burst of flavor, but instead, you’re met with staleness. In an instant, your trust wavers. This scenario mirrors what happens when influencer recommendations fall flat—consumer trust can crumble just as quickly. In influencer marketing, authenticity is the secret ingredient that keeps your audience coming back for more.

Aug 20, 2024 | impact.com | Chad McKenzie

Some brands just know how to craft strong influencer partnerships. A key ingredient in this recipe is recruiting creators that align with your brand’s values, and then nurture them down the line. Let’s take a page from Canon’s book: The iconic photography brand regularly partners with high-profile influencers, including Emma Chamberlain. Emma regularly films content for her social media channels, making Canon a no-brainer partnership.

Jul 24, 2024 | impact.com | Chad McKenzie

Pop quiz. What makes a knockout influencer campaign? It’s highly relevant to the influencer’s audience. It amps up excitement for the featured brand. And it might not look any different than the creator’s unsponsored content. Take SleekMakeUP’s partnership with beauty influencer FATOU:FATOU uses tutorial-style content to showcase the brand’s products and inspire her audience to recreate the look. This collaboration blends flawlessly with the rest of her content.