Chao Gu

Jan 20, 2025 | mdpi.com | Chao Gu |Xin Sun |Wei Wei |Jie Sun

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Nov 21, 2024 | mdpi.com | Bo Wang |Jinwen Jin |Chao Gu |Ze Wei

All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.

Nov 19, 2024 | nature.com | Mingzhi Li |Chao Gu |Young-Hwa Choe

In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on clothing products on the JD.com website, this paper reveals consumers’ attitudes, expectations, and suggestions regarding sustainable fashion. The findings provide new directions for improvements in sustainable clothing design. We collected data using Python web scraping technology from the Chinese e-commerce platform JD.com and employed the Latent Dirichlet Allocation (LDA) method for text topic modeling. This approach successfully identified three main themes: perceived quality, perceived value, and sensory comfort. Additionally, we employed multivariate analysis of variance to assess consumers’ perceptions. Survey data show that consumers demonstrat higher levels of perceived quality, value, purchase intention, and intention to repurchase sustainable clothing compared to traditional apparel. The research findings help apparel companies understand consumer needs regarding sustainability, providing theoretical support for designers and confirming the importance of emphasizing eco-friendly materials and sustainable production in new product development. This research not only provides actionable insights for the fashion industry but also contributes to the ongoing discourse on sustainable design strategies globally.

Nov 29, 2023 | mdpi.com | Chun Yang |Chao Gu |Wei Wei

All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.