Chao Gu

Feb 20, 2025 | nature.com | Fangfang Yang |Longfei Ren |Jie Sun |Chao Gu

Environmental pollution has drawn widespread attention to food safety. People are becoming more conscious of their health and the sustainable development of food, and are setting higher standards for food safety, which have led to the development of better alternatives to food. In this study, we examine the willingness of college students to buy alternative foods and the factors that influence their purchase decisions, as well as the sustainable development of alternative products. The purpose of this study is to investigate the relationship between social influence, food safety, nutrition confidence, exercise commitment, dietary habits, satisfaction, attitude, and purchase intention. We conducted a survey among 799 college students. According to the study, social influence, food safety, and dietary habits greatly influence the satisfaction, attitude, and purchase intention of college students when purchasing alternative food. Attitude and purchase intention are positively correlated with satisfaction. Moreover, nutritional confidence and attitude are significant predictors of purchase intentions. The findings of this study supplement the research of college students on the factors that influence the selection of insect foods as alternative foods within the context of frequent food shortages and safety concerns. To assist farmers, producers, consumers, and extension personnel in making informed decisions, we provide relevant information on factors affecting the supply and demand of alternative food.

Jan 20, 2025 | mdpi.com | Chao Gu |Xin Sun |Wei Wei |Jie Sun

All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.

Nov 21, 2024 | mdpi.com | Bo Wang |Jinwen Jin |Chao Gu |Ze Wei

All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.

Nov 19, 2024 | nature.com | Mingzhi Li |Chao Gu |Young-Hwa Choe

In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on clothing products on the JD.com website, this paper reveals consumers’ attitudes, expectations, and suggestions regarding sustainable fashion. The findings provide new directions for improvements in sustainable clothing design. We collected data using Python web scraping technology from the Chinese e-commerce platform JD.com and employed the Latent Dirichlet Allocation (LDA) method for text topic modeling. This approach successfully identified three main themes: perceived quality, perceived value, and sensory comfort. Additionally, we employed multivariate analysis of variance to assess consumers’ perceptions. Survey data show that consumers demonstrat higher levels of perceived quality, value, purchase intention, and intention to repurchase sustainable clothing compared to traditional apparel. The research findings help apparel companies understand consumer needs regarding sustainability, providing theoretical support for designers and confirming the importance of emphasizing eco-friendly materials and sustainable production in new product development. This research not only provides actionable insights for the fashion industry but also contributes to the ongoing discourse on sustainable design strategies globally.

Nov 29, 2023 | mdpi.com | Chun Yang |Chao Gu |Wei Wei

All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.