Charlotte Rogers

United Kingdom

Deputy Managing Editor at Marketing Week

Associate Editor @MarketingWeekEd, formerly @Drapers & @WTiNcomment Devoted Terrier @htafcdotcom Co-founder @JadedOnline

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Articles

Trainline’s brand VP on why marketers are ‘the protagonists’

3 weeks ago | marketingweek.com | Charlotte Rogers

In the latest instalment of our Why I Love series, Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business. By Charlotte Rogers 4 Jun 2025 7:00 am It was during Jo McClintock’s eight years at DIY giant Screwfix that she first discovered her love of marketing strategy.
Should CMOs help shape marketing degrees?

4 weeks ago | marketingweek.com | Charlotte Rogers

In the final instalment of our State of Academia series, we ask if industry should get hands-on shaping marketing education. By Charlotte Rogers 30 May 2025 6:26 am The profession is often split on the usefulness of marketing degrees. While some argue degrees teach the fundamentals of marketing, others believe skills like critical thinking and teamwork are best learnt on the job, arguing the curriculum can’t keep up with the pace of change.
Brands urged to join forces to halt ‘alarming regression on DEI’

1 month ago | marketingweek.com | Charlotte Rogers

Source: People Like UsWorkplace equality champion People Like Us (PLU) is inviting brands to join forces on its mission to accelerate “meaningful progress” on diversity, equity and inclusion (DEI). The award-winning not-for-profit, which champions ethnically diverse talent across the UK’s marketing, media, communications and creative sectors, is looking for partners to oppose workplace inequality and join the fight to make ethnicity pay gap reporting mandatory.
Are marketers sacrificing strategy as tactics take over?

1 month ago | marketingweek.com | Charlotte Rogers

Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of developing strategic skills? By Charlotte Rogers 28 May 2025 6:33 am Are a generation of marketers failing to get a grip on strategy? Data suggests the persistent pressure to deliver quarter to quarter, combined with a lack of appreciation for marketing in general, could be having an impact on skills.
Matalan’s marketing director on the power of ignoring ‘limiting beliefs’

1 month ago | marketingweek.com | Charlotte Rogers

Reflecting on a career spanning retail, B2B, FMCG and financial services, Charlotte Dewhurst is a big believer in ‘you don’t ask, you don’t get’. By Charlotte Rogers 23 May 2025 6:19 am Matalan marketing director Charlotte Dewhurst looks back on her first graduate job at sportswear firm Reebok as a career defining moment.
Center Parcs’ Sara Holt on her ‘massive journey’ to become a CMO

1 month ago | marketingweek.com | Charlotte Rogers

From investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders should learn to evolve. By Charlotte Rogers 21 May 2025 2:03 pm Marketers should be open to their aspirations, purpose and leadership style evolving as they grow in their careers, says Center Parcs CMO Sara Holt.
Most marketers don’t have influence over any Ps other than promotion

1 month ago | marketingweek.com | Charlotte Rogers

While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price. By Charlotte Rogers 21 May 2025 7:00 am Do marketers really have control over the 4Ps (product, price, place and promotion) or is this level of influence wishful thinking for many?
Exploring the reality for single mums in marketing

1 month ago | marketingweek.com | Charlotte Rogers

Source: ShutterstockSupporting single parents is not a niche issue. There were 3.2 million lone-parent families in the UK in 2023 – 85% headed by lone mothers – according to the Office of National Statistics. Unsurprisingly, flexibility makes a massive difference to single parents. Most (87%) single parents have not applied for roles due to inadequate flexibility, according to research from single parent coaching provider Solas Coaching.
Marketers on navigating pregnancy at work

1 month ago | marketingweek.com | Charlotte Rogers

Source: ShutterstockPregnancy is undoubtedly one of the most vulnerable times in a woman’s career. From the dilemma of when to tell your employer, to concerns about being sidelined and the sheer physical toll on your body, the stress endured during the nine-month lead up to giving birth can be profound. Balancing the reality of pregnancy with running her businesses and startup community Up World and Brand Hackers founder Lottie Unwin is fully aware of the complexity involved.
Half of marketers say marketing qualification has ‘advanced’ their career

2 months ago | marketingweek.com | Charlotte Rogers

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other than marketing. By Charlotte Rogers 28 Apr 2025 6:07 am Does having a marketing qualification make a difference when it comes to getting ahead in your career? The more than 3,500 respondents to Marketing Week’s 2025 Career & Salary Survey seem to think so.