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2 weeks ago | 
marketingweek.com | Charlotte Rogers
While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other than marketing. By Charlotte Rogers 28 Apr 2025 6:07 am Does having a marketing qualification make a difference when it comes to getting ahead in your career? The more than 3,500 respondents to Marketing Week’s 2025 Career & Salary Survey seem to think so.
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2 weeks ago | 
marketingweek.com | Charlotte Rogers
Is a skills gap, complacency or the pursuit of quick wins forcing marketers to overlook key relationships beyond sales and the CEO? By Charlotte Rogers 25 Apr 2025 6:10 am It can be hard to carve time out of a hectic working week to build relationships with other functions.
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4 weeks ago | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
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4 weeks ago | 
marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers
Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” in Q1 2025, according to exclusive IPA Bellwether data for Marketing Week. Almost a third (30.2%) of respondents anticipate job cuts, compared to just 19.2% that plan on increasing their staffing. Half (50.6%) of companies plan on keeping employment the same at their company in the next three months.
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4 weeks ago | 
marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers
‘Companies want a superhero’: How bad recruitment is impacting marketing As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”. Marketing recruitment has been difficult for at least two years, with redundancies and voluntary exits putting more marketers on the job market.
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4 weeks ago | 
marketingweek.com | Charlotte Rogers |Molly Innes |Grace Gollasch
Writing an agency brief isn’t easy. Marketers need to clearly encapsulate everything relevant to their strategy, so the agency understands the ambition, vision and effectiveness goals. While brief writing is an undoubted skill, it’s not one every business possesses. A third (32.5%) of the more than 3,500 respondents to Marketing Week’s exclusive 2025 Career & Salary Survey identify knowledge of writing agency briefs as a skills gap in their business.
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4 weeks ago | 
marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers
Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, consolidated volumes fell 4.9% year-on-year in Europe. While the company sold less beer than it did during the same period last year, it grew price-mix by 1.4%, meaning it increased prices versus the year prior.
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4 weeks ago | 
marketingweek.com | Grace Gollasch |Gareth D Turner |Josh Stephenson |Charlotte Rogers
Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully is half the battle. Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group adventure travel tours and offers more than 350 tours in around 100 countries.
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4 weeks ago | 
marketingweek.com | Josh Stephenson |Grace Gollasch |Gareth D Turner |Charlotte Rogers
Who doesn’t love a good courtroom drama? Especially one where the CEO of a major business has to defend its dubious practices in front of an increasingly hostile court. The thrills, the spills, the oh-so-tantalising secrets gleaned from emails sent years ago that were clearly meant to go nowhere, but can you believe they even considered it. It’s a comfort to know that even the most successful businesses are often seemingly run on vibes and bluster.
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4 weeks ago | 
marketingweek.com | Grace Gollasch |Gareth D Turner |Charlotte Rogers |Josh Stephenson
X’s UK business experienced a “significant decrease” in performance in 2023, following Elon Musk’s purchase of the company in late 2022, the company has revealed. Revenue fell by 66.3% year-on-year, dropping from £205.3m in 2022 to £69.1m in 2023, while profit for the financial year decreased to £1.2m from £5.6m.
