Charlotte Rogers

United Kingdom

Deputy Managing Editor at Marketing Week

Associate Editor @MarketingWeekEd, formerly @Drapers & @WTiNcomment Devoted Terrier @htafcdotcom Co-founder @JadedOnline

Featured in: Favicon

marketingweek.com Favicon

lexology.com Favicon

drapersonline.com Favicon

thestudentroom.co.uk Favicon

southwales-eveningpost.co.uk Favicon

halalfocus.net Favicon

socialeurope.eu

Articles

Sainsbury’s hails ‘ever strongest value position’ as sales rise

1 week ago | marketingweek.com | Amrit Virdi |Grace Gollasch |Molly Innes |Charlotte Rogers

Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation. The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales.
Marketing recruitment intent slumps to four-year low

1 week ago | marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers

Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” in Q1 2025, according to exclusive IPA Bellwether data for Marketing Week. Almost a third (30.2%) of respondents anticipate job cuts, compared to just 19.2% that plan on increasing their staffing. Half (50.6%) of companies plan on keeping employment the same at their company in the next three months.
How bad recruitment is impacting marketing

1 week ago | marketingweek.com | Molly Innes |Grace Gollasch |Charlotte Rogers

‘Companies want a superhero’: How bad recruitment is impacting marketing As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”. Marketing recruitment has been difficult for at least two years, with redundancies and voluntary exits putting more marketers on the job market.
Third of brands lack skills in writing agency briefs

1 week ago | marketingweek.com | Charlotte Rogers |Molly Innes |Grace Gollasch

Writing an agency brief isn’t easy. Marketers need to clearly encapsulate everything relevant to their strategy, so the agency understands the ambition, vision and effectiveness goals. While brief writing is an undoubted skill, it’s not one every business possesses. A third (32.5%) of the more than 3,500 respondents to Marketing Week’s exclusive 2025 Career & Salary Survey identify knowledge of writing agency briefs as a skills gap in their business.
Price discipline is necessary to fuel growth

1 week ago | marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers

Taking a firm stance on pricing is necessary to fuel growth in the beer category, was Heineken’s message to investors today (16 April). During the brand’s first quarter of 2025, ending 31 March, consolidated volumes fell 4.9% year-on-year in Europe. While the company sold less beer than it did during the same period last year, it grew price-mix by 1.4%, meaning it increased prices versus the year prior.
One travel brand on how data added ‘richness’ to its segmentation strategy

1 week ago | marketingweek.com | Grace Gollasch |Gareth D Turner |Josh Stephenson |Charlotte Rogers

Most marketers, especially in 2025, have a wealth of first, second and third-party data, but knowing how to use it meaningfully is half the battle. Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group adventure travel tours and offers more than 350 tours in around 100 countries.
Zuckerberg takes the stand, Sony hikes prices

1 week ago | marketingweek.com | Josh Stephenson |Grace Gollasch |Gareth D Turner |Charlotte Rogers

Who doesn’t love a good courtroom drama? Especially one where the CEO of a major business has to defend its dubious practices in front of an increasingly hostile court. The thrills, the spills, the oh-so-tantalising secrets gleaned from emails sent years ago that were clearly meant to go nowhere, but can you believe they even considered it. It’s a comfort to know that even the most successful businesses are often seemingly run on vibes and bluster.
X revenue fell two-thirds in UK following Elon Musk takeover

1 week ago | marketingweek.com | Grace Gollasch |Gareth D Turner |Charlotte Rogers |Josh Stephenson

X’s UK business experienced a “significant decrease” in performance in 2023, following Elon Musk’s purchase of the company in late 2022, the company has revealed. Revenue fell by 66.3% year-on-year, dropping from £205.3m in 2022 to £69.1m in 2023, while profit for the financial year decreased to £1.2m from £5.6m.
Premiumisation vs alienation: The fine line marketers can’t afford to cross

1 week ago | marketingweek.com | Gareth D Turner |Grace Gollasch |Charlotte Rogers |Josh Stephenson

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure they have the latter before they go after the former. The path to premiumisation is a tightrope that marketers need to tread carefully. Done right, it can be a way to drive plenty of incremental value for a brand. Done wrong and it simply serves to alienate consumers. Premiumisation can increase profits while elevating overall brand perception.
Are brands rethinking how they work with agencies?

1 week ago | marketingweek.com | Grace Gollasch |Niamh Carroll |Charlotte Rogers

Are brands rethinking how they work with agencies? As marketers come under increasing pressure, the ways brands and agencies work together are evolving. From consolidating multiple agencies under one holding group to opting for project-based work over longer-term partnerships and working with channel specialists, brands are constantly rethinking how they work with agencies.