Articles

  • 1 week ago | purewow.com | Catrina Yohay |Chelsea Candelario

    Your dark circles don’t stand a chancePureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Some makeup products are born great, while others have greatness thrust upon them—thanks, in part, to the influencing powerhouse that is TikTok.

  • 1 week ago | purewow.com | Chelsea Candelario

    Over. It.I spend my days pouring over beauty looks and I’m just going to go ahead and say what all of us have been thinking: when did nail trends get so…boring? Just when I thought we were done with the ‘clean girl aesthetic’ and leaning towards more experimental looks, a slew of samey designs have entered the nail space. The names may be cute, but the nails themselves often leave me wanting more.

  • 1 week ago | purewow.com | Chelsea Candelario |Sarah Stiefvater |Alexia Dellner |Rachel Bowie

    Paging ‘90s Mall RatsPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. In the era of DTC, viral beauty products, it’s nice to see a resurgence of the beloved brand, Clinique.

  • 1 week ago | purewow.com | Chelsea Candelario

    The experts say some of the steps can be helpful, but the whole thing leans more toward fad culture. Face masks certainly help boost hydration, and eye patches reduce puffiness. Heatless curlers and silk wraps can protect your strands while you sleep. Even taking a step further and adding a scalp serum to strengthen and thicken hair while you snooze. But it’s reeks of getting a rise out of the internet. All these steps together can cause irritation and discomfort.

  • 2 weeks ago | purewow.com | Chelsea Candelario |Kate Kesselman

    Including original photos and a tutorial videoPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

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