PureWow

PureWow is a U.S.-based digital media firm that focuses on content for women's lifestyles. The platform caters primarily to the upper Millennial and Generation X audiences, offering articles on a variety of topics such as fashion, beauty, home design, recipes, entertainment, travel, technology, books, and finance. In addition to national coverage, PureWow also provides local content tailored to cities like New York, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons.

National, Trade/B2B, Consumer, Women

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#19358

United States

#4858

Food and Drink/Cooking and Recipes

#44

Traffic sources

Monthly visitors

Articles

Taylor Swift's Cloud Clutch Is on *Every* Stylish Swiftie's Wish List (But You Can Rock the Trend for Less)

1 day ago | purewow.com | Destinee Scott

fashionShop her exact style and then somePureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Why Do Millennials Look So Young? A Dermatologist and Stylist Explain The TikTok Mystery

3 days ago | purewow.com | Dana Dickey

wellnessCould it be SPF and feeling themselves? Alice, ABC Photo Archives/Disney General Entertainment Content via Getty Images; Diane, Gary Null/NBCU Photo Bank/NBCUniversal via Getty; Selleck, BAMF Style; Plaza, HBO Eisenberg, Sundance Institute; Brunson, ABC Malone John Lamparski/WireImage/Getty. Why do millennials look so young? TikTok is posting about it. Reddit is discussing it. And Google is going googoo over it. Seriously—the query has skyrocketed up 1,140 percent since last year.
10 Pieces Our Petite Editors Swear By, with Original Pictures and Styling Tips

3 days ago | purewow.com | Dana Dickey

fashionUnder 5’3”? Check out these shoes, shorts, dresses and pantsPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Is It Me or Are All the Cool Girls Wearing a Phone Chain This Summer?

3 days ago | purewow.com | Destinee Scott

fashionMove over, bag charmsPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Ice Spice Just Shared a Sweet Behind-the-Scenes Detail About Taylor Swift & Travis Kelce (& It's So Relatable)

3 days ago | purewow.com | Danielle Long

newsCelebs, they're just like usKevin Mazur/TAS23/Getty Images for TAS Rights ManagementWhen it comes to Taylor Swift and Travis Kelce, they're definitely one of the more low-key celebrity couples out there. Sure, we get the occasional glimpse into their relationship—maybe a shoutout on Travis’s New Heights podcast or insight from Taylor's hospital visits or even little details from Travis’s sister-in-law, Kylie. But for the most part? These two keep things pretty private.
Queen Camilla Just Wore a $109K Brooch That Hasn’t Been Seen in Nearly a Century

3 days ago | purewow.com | Danielle Long

newsIt's basically an antiqueMark Cuthbert/UK Press via Getty ImagesThe Royal Ascot has officially wrapped and while the five-day event is technically about horse racing, let’s be honest—we’re all here for the fashion. With appearances from royals like Prince William, Princess Anne and more, this year’s style moments did not disappoint. And once again, Queen Camilla stunned with a truly jaw-dropping piece of royal bling.
Sarah Jessica Parker's All-Time Favorite Moisturizer Costs Just $32 on Amazon

3 days ago | purewow.com | Destinee Scott

beautyThe Carrie Philosophy: $500 shoes, $32 moisturizerPureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Marc Piasecki/WireImage/GettyEver since And Just Like That...
Netflix’s #1 Show Is a Twisty Murder Drama Based on Real Events

4 days ago | purewow.com | Danielle Long

entertainmentBuckle upDANA HAWLEY/NETFLIXA new show just dropped on Netflix and it's already making major waves. The Waterfront premiered on June 19 and has rocketed straight to the top of Netflix's Top 10. Touted by Variety as a “highly bingeable family soap” and compared by Slate to Yellowstone, the series is packed with small-town power struggles, deep-rooted secrets, and messy family drama. But here’s what really sets it apart: it’s inspired by the real-life story of creator Kevin Williamson.
I'm a Deals Editorâ€”Here's What I'm Planning to Buy on Sale for July Fourth, from Our Place, J.Crew, Cozy Earth and More

4 days ago | purewow.com | Destinee Scott

fashionCue the fireworks!PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Zara/Coach/Anthropologie/Samsung/Our Place/J.CrewAs a professional bargain hunter, one of my favorite times to shop is around the Fourth of July. Why?
Reese Witherspoon Makes Huge Career Announcement in Passionate Video on Instagram: 'This Is Just the Beginning'

4 days ago | purewow.com | Danielle Long

newsThis one's for you, Gen ZMarc Piasecki/Getty ImagesReese Witherspoon is already an all-around powerhouse—actress, producer, founder of Reese’s Book Club and Draper James and even a board member of the Children’s Defense Fund. And now, she’s adding another title to the mix: champion of Gen Z. The Legally Blonde star, who launched the media company Hello Sunshine to spotlight women’s stories and voices, just announced her latest venture: a Gen Z–focused lifestyle and media brand called Sunnie.