Cherylann Sawyer

Jul 30, 2024 | bizcommunity.com | Lindsey Schutters |Cherylann Sawyer

Advertise your job vacancies In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to consistently win customer spend is through a robust loyalty programme, with recent data from NIQ (NielsenIQ) Consumer Outlook Report showing that 59% of South Africans prioritise shopping where they can use loyalty and rewards programmes.

Jun 28, 2024 | bizcommunity.com | Lindsey Schutters |Jaco Roux |Cherylann Sawyer |Riyaat Phillips

Our client, a global chicken franchise, faced challenges with their existing store locator tool. Customers searching for the nearest restaurant were directed to the main website and prompted to re-enter their address, causing frustration. Additionally, the headquarters struggled with real-time updates across stores, leading to data inaccuracies. To address these issues, we implemented a subdomain store locator solution to streamline data flow and create a single source of truth.

Jan 25, 2024 | bizcommunity.com | Antonie Goosen |Musa Kalenga |Cherylann Sawyer |Mariëtte Frazer

In the rapidly evolving world of property technology, or Proptech, the real estate sector is being transformed. Technological innovation is enhancing value for all stakeholders, streamlining processes, bolstering transparency, and refining the user experience. In every industry, it’s crucial for businesses and consumers to comprehend and leverage these changes to inform their future strategies and actions.

Jan 18, 2024 | bizcommunity.com | Ciaran McKivergan |Danette Breitenbach |Cherylann Sawyer

Advertising Trends sponsored byYes, I’m going to talk about Artificial Intelligence like everyone else is, but I also want to look at how the migration toward subscription-based social media and Augmented Reality (AR) opportunities is going to make life simultaneously easier and tougher for an industry that needs to keep up with cultural shifts to help create relevant content that keeps our clients memorable. Image supplied.

Jan 15, 2024 | bizcommunity.com | Cherylann Sawyer |Danette Breitenbach

Ogilvy South Africa is excited to announce that Mbeu 'Snooze' Kambuwa is joining as an executive creative director in its advertising division. Mbeu's addition enhances Ogilvy’s already strong creative team in its Johannesburg campus, led by Kabelo Mashapalo, chief creative officer. With 14 years of extensive experience, Mbeu has contributed to globally recognised brands, including Coca-Cola, Toyota, Diageo, and Adidas.