Chloe Gordon

New Orleans

Content Editor and Social Media Manager at The Dieline

Content Editor & Social Media Manager @TheDieline Follow me on Instagram @_chloe_gordon_ Have a packaging pitch? Send it my way. 📍New Orleans, LA

Articles

Urb’s Fly High Line Takes Off with Airline-Inspired Packaging

1 week ago | thedieline.com | Chloe Gordon |Cannabis packaging

Urb’s Fly High collection, designed by Unusual, leans into the airline concept, from the boarding pass typography to the packaging window that mimics an actual plane window (complete with a floating nug outside). The crisp blue-and-white palette pairs with aviation-style language like “frequent flyer” and “skybites,” creating a brand world that feels cheeky but clean. Every detail, down to the tray table-style vape design, sticks the landing on this weed-meets-wanderlust concept.
Gala Brings Sophistication To Environmental Responsibility

1 week ago | thedieline.com | Chloe Gordon

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Curb Plastic Bottle Waste With Open Water

1 week ago | thedieline.com | Chloe Gordon

Sustainability is boring. But it doesn’t have to be. But let’s back up…Subscribe to Read More
Nectar Honey Is As Raw And Real As It Gets

1 week ago | thedieline.com | Chloe Gordon

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The Totem Cereal Tube Doubles as a Toy or Storage Container

1 week ago | thedieline.com | Chloe Gordon

Totem Cereal’s packaging feels more like a toy than a breakfast box. Designed by Silvia Maio and Rui Bravo, each cylindrical container doubles as a colorful character, bold facial expressions made from cereal illustrations and type that stacks vertically like a totem pole. The colors are loud and playful, but the design is smart, encouraging reuse and interaction. It’s fun, graphic-forward packaging, giving kids an exploratory and interactive element. Subscribe to Read More
This Flower Box is Also a Stunning Floral Centerpiece

1 week ago | thedieline.com | Chloe Gordon

Tempo Troupe’s packaging for Raya in Bloom is part gift box, part bouquet holder. The tall, structured boxes feature die-cut openings that cradle fresh flowers, turning each package into a display piece. The typography is minimal, with the bold “Raya in Bloom” contrasting a soft floral line drawing on the sides. Pastel hues, including lemon, cream, and pale mint, each complement the blooms, giving the whole thing an almost sculptural aesthetic. Subscribe to Read More
Shelf Life 059: Dissecting The Rise Of Celebrity Founded Brands

1 week ago | thedieline.com | Chloe Gordon

Cravings, Chrissy Teigen’s line of baking mixes, recently rebranded. Typically, when I hear about a rebrand, I wonder what sparked the change, but the reason felt evident in this case. Three years ago, when the brand first launched, it was met with immediate controversy from New Zealand baker Jordan Rondel, who accused Teigen of ripping off her packaging designs.
House of Puente's Perfume Packaging Is In Full Boom

1 week ago | thedieline.com | Chloe Gordon

HueBold’s design for House of Puente plays with contrast. The clean, angular outer boxes open like petals, revealing perfume bottles nestled inside. Each scent is paired with a different illustration or pattern on the base of the box, hinting at what’s inside without overly spelling it out. The typography is minimal, and all caps are arched softly, giving the packaging a layered approach with the feeling of unwrapping a gift. Subscribe to Read More
Art Deco-Inspired Bottles Bring a New York State of Mind to RTD Cocktails

1 week ago | thedieline.com | Chloe Gordon

New York Cocktail Company leans into classic cocktail culture with packaging that feels more like a vintage decanter than a ready-to-drink bottle. United Creatives in Manchester, UK designed the glass vessel crowned with a fluted stopper. The art deco-inspired label features gold typography and an elegant fan motif, balancing a formal flair with a handcrafted feel. Each Negroni variation. Espresso, Chocolate, Mezcalito, is called out in subtle color cues and serif typography. Subscribe to Read More
Smart Strains’ Straight Forward Shelf Appeal Offers Color-Coded Clarity

1 week ago | thedieline.com | Chloe Gordon

B&B Studio’s packaging for Smart Strains leans into bold color blocking and a clean layout. The stacked two-tone design makes each variant instantly recognizable. The typography is kept simple and direct through the uppercase sans serif, clear hierarchy, and approachable language. The color palette doesn’t shy away from saturation, echoing pharmacy shelves but with more pop. It feels like a functional system built for clarity and shelf standout. Subscribe to Read More