Chloe Gordon

New Orleans

Content Editor and Social Media Manager at The Dieline

Content Editor & Social Media Manager @TheDieline Follow me on Instagram @_chloe_gordon_ Have a packaging pitch? Send it my way. 📍New Orleans, LA

Articles

Merune Honors the Timeless Connection Between Nature and Apothecary Labels

2 weeks ago | thedieline.com | Chloe Gordon

Merune’s packaging, designed by Studio One Eighty, leans into the visual cues of apothecary labels and art history. Each product features an image of its hero ingredient, rendered in a painterly, textured style reminiscent of vintage botanical prints or still-life oil paintings. The tall, condensed sans-serif wordmark is at the top, while the stacked, center-aligned ingredients list reads like a formula. Bold monochrome backgrounds shift by SKU, giving the lineup a graphic, collectible quality.
Point of View Turns Skincare Into a Clever and Practical Solution

2 weeks ago | thedieline.com | Chloe Gordon

Point of View’s packaging, designed by Established, leans all the way into playful language. Each product name, including “whip it,” “glaze it,” and “amp it,” is typeset in bold lowercase sans serif. The stark black-and-white palette gives the naming structure room to shine without distraction. Additionally, the lineup is sleek and intentional, from pill-like bottles to rounded jars and minimal droppers. It’s skincare branding that’s designed with editorial clarity.
Shelf Life 063: It's a Trap: Virality In The Beauty Industry

2 weeks ago | thedieline.com | Chloe Gordon

I’ve always been fascinated by beauty culture. I grew up watching YouTube beauty gurus like they were my older cousins, learning about contouring before I even knew what bone structure was. Michelle Phan, Blair Fowler, and Jaclyn Hill were my go-tos, among many, many others. I spent more money than I’d like to admit on the CVS makeup aisle, practicing looks in my bedroom, and quietly washing them off before I left the house. Not because I wasn’t allowed to wear makeup, but because it intimidated me.
Lazy Food Catches The Eye of Lazy Cooks

2 weeks ago | thedieline.com | Chloe Gordon

Lazy Food’s packaging, designed by Rosalba Porpora with Andrea Mastroluca, leans into bold utility. Each pouch features a glossy red pot illustration, always mid-stir, set against solid-colored backdrops that match each the pallete of the recipe. The typography is loud and unfussy, and the “L” curl suggests cooking in motion. The palette shifts with each SKU, but the system stays loud, legible, and simple, just like the product. Subscribe to Read More
The Layered Roots of Folk Tale Wine

2 weeks ago | thedieline.com | Chloe Gordon

Folk Tale’s conceptual packaging, designed by Tiare Payano, leans into storytelling through type, gradient, and material. Labels feature horizon-like color bands with warm rusts, deep greens, and ocean blues that echo volcanic landscapes and vineyard terrain. The typography feels slightly literary, like something off the spine of a classic novel, but scaled boldly. It’s tactile, visual, and intentionally layered, turning into packaging that feels immersive. Subscribe to Read More
Dappled's Tonics Pop With Personality

3 weeks ago | thedieline.com | Chloe Gordon

Designed by Janelle Hammerstrom, Dappled’s tonic water packaging leans into bright color saturation and strong visual structure. Each can showcases a bold gradient that fades over a dotted pattern. The wordmark and label treatment borrow from traditional signage, but the palette that ranges from citrusy yellows to deep reds and pinks, feels energetic and confident. The packaging is a shelf-ready system that will absolutely stand out amongst old school tonic brands. Subscribe to Read More
Ryos' Sculptural Glass Flows Like a River

3 weeks ago | thedieline.com | Chloe Gordon

The packaging for Ryos, designed by Tátil Design, mimics the natural curves and movement of a flowing river, an idea carried through both the sculptural glass bottle and the outer box. The bottle has an off-kilter base that gives it a gentle tilt, adding an almost playful quality. Each box features full-color panels paired with off-white sides printed in looping, rippling linework, further echoing the fluidity of the bottle’s shape.
Tolmanns Gin's Redesign Packs a Punch

3 weeks ago | thedieline.com | Chloe Gordon

Tolmanns’ new packaging by VHD Packaging Design ditches the stiff look of the old design for something punchier and more tactile. The bottle’s sharp edges and embossed portrait give it presence, while the oversized circular label, set vertically, anchors the brand name in a bold sans-serif. Each variant gets an ownable pop of color, think burnt orange, deep blue, electric yellow. The label reads like a seal or coin, packed with tiny text that hints at craftsmanship without being showy.
Design Project's V-FORM Plays With Geometry and Structure in the Best Way

3 weeks ago | thedieline.com | Chloe Gordon

The V-FORM packaging by Design Project plays with geometry, color, and playful typography to turn packaging into an interactive innovation. Soft pastel shades like lavender, mint, and yellow collide with bold, asymmetric shapes and unexpected die-cuts. Words wrap and twist across surfaces, adding movement and energy. The clever folding, scoring, and structural engineering allow each piece to transform in hand, reflecting the brand’s concept of progress and minimal material use.
A 50-Year-Old Irish Whiskey Deserves a Beautiful Hand-Finished Cabinet

3 weeks ago | thedieline.com | Chloe Gordon

The Chapter Six release of Midleton Very Rare Silent Distillery is packaged in a memorable decanter, crafted by artisans at Ireland’s House of Waterford and hand-finished with supremely delicate and gorgeous details. The wooden presentation box, designed by John Galvin, blends six rich woods including tiger brown oak burr, lacewood, elm burr, tamo ash, walnut burr, and blue bird’s eye maple, creating a layered, organic look.