Chloe Gordon

New Orleans

Content Editor and Social Media Manager at The Dieline

Content Editor & Social Media Manager @TheDieline Follow me on Instagram @_chloe_gordon_ Have a packaging pitch? Send it my way. 📍New Orleans, LA

Articles

Famille Tremblay’s Playful Cider Packaging Earns Its Flowers

1 week ago | thedieline.com | Chloe Gordon

The Famille Tremblay Cidrerie packaging by Gabriel Lefebvre and Rachel Lecompte bursts with playful energy, using geometric floral patterns in a kaleidoscope of colors to reflect the freshness of the cider inside. Each label features a symmetrical blossom, giving every bottle its own personality while still feeling cohesive as a lineup. The typography stays clean and minimal, letting the layered graphics take center stage.
Mezete Cracks the Code On Transporting Authentic Middle Eastern Food Globally

1 week ago | thedieline.com | Chloe Gordon

Mezete’s packaging by BRANDED is full of energy, with bold, curvy typography that wraps around the packs like a playful invitation. The color palette is full of rich reds, sunny yellows, earthy greens, and deep purples, which helps instantly signal flavor and variety on the shelf. The combination of Arabic and English script nods to its cultural roots while keeping it approachable.
Mash Design Helps Emmalene Wines Come Into Bloom

1 week ago | thedieline.com | Chloe Gordon

Emmalene Wines’ design by Mash Design strips away anything expected. The labels center around a bold, swirling flower icon with thick, looping stems that feel beautifully hand-drawn. Each varietal pairs its own palette, with sunset yellows, leafy greens, and moody purples. The serif logotype is curvy but controlled, holding its own above the artwork without trying to compete with the overall designSubscribe to Read More
GoodOnya's Bold and Balanced Design From Buddy-Buddy

1 week ago | thedieline.com | Chloe Gordon

GoodOnya’s packaging, designed by Buddy-Buddy leans into simplicity with oversized lemons that span across the front panels like sunlight on a countertop. The layout balances space and shape, and each bag has generous white space, punctuated by blocks of yellow and green leaves that feel cut and pasted by hand. The typography is light but intentional, and the GoodOnya logo stands out in a crisp serif with playful weight shifts while supporting text in a clean sans-serif keeps things grounded.
Shelf Life 062: The Rise of Vibe-Based Flavors

1 week ago | thedieline.com | Chloe Gordon

When I published Dieline’s 2025 Trend Report, where I predicted design aesthetics and themes I thought we might see in 2025, one direction I thought we might see was the “Emoji-fication of Design,” inspired by Funyuns’ release of a limited-edition flavor that ditched words entirely and opted for a string of emojis: “👸💖✨🦋💕💅.” Funyun’s idea was chaotic, yes, but also telling. The internet is already fluent in this kind of language, the shorthand of trends like Nancy Myers, Whimsigoth, or Softboi.
Poniente’s Label Design Channels the Wind

1 week ago | thedieline.com | Chloe Gordon

Poniente’s packaging, designed by Javier Garduño, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the “Viento de Arribes” (wind of Arribes). Gold foil peeks through each slit, catching the light and adding movement. The bottle itself is square and matte, grounding the ethereal design. Typography is minimal and placed with precision, letting the tactile paperwork tell the story. It’s subtle but incredibly sculptural.
KIYO MATCHA Puts a Playful Spin on Traditional Matcha Packaging

1 week ago | thedieline.com | Chloe Gordon

KIYO MATCHA’s packaging, designed by Ezgi Sarıca, leans into a playful tension between soft and strong. The bold, chunky typography sits front and center, taking up major real estate against blocks of deep green and bubblegum pink. The color story feels deliberately unexpected for a matcha brand, but still signals freshness and energy. With no clutter, the focus stays on the name itself. It’s a smart balance of approachability and impact, giving the product a confident, clean shelf presence.
Orita's Breaking Beverage Brand Stereotypes

2 weeks ago | thedieline.com | Chloe Gordon

Orita’s packaging, designed by FAENA Studio, doesn’t play it safe. Each bottle leans into maximal color blocking with neon yellows, electric blues, and hot pinks with type that feels pulled from a 70s soda fountain sign. The logomark wraps the neck like a badge, and it’s bold, cheeky, and impossible to miss on a shelf. The design nails that fizzy, chaotic energy you’d want from a Mexican soda brand reboot. Subscribe to Read More
Nuestros Nombres Mezcal Offers a Lesson In Color Blocking

2 weeks ago | thedieline.com | Chloe Gordon

Nuestros Nombres Mezcal, designed by TORO PINTO, leans into high-contrast duotones and oversized typography to create a label system that reads loud and clear across a bar. Each varietal uses a different color combo; there’s royal blue and orange, mustard yellow and grass green, and deep red and pink, pushing a bold look that mirrors the distinct flavor profiles of each mezcal.
The Dieline's Best of April 2025

2 weeks ago | thedieline.com | Chloe Gordon

April was packed at The Dieline, and not just with some of the best new packaging designs we’ve seen all year (though there was plenty of that, too). From absurd April Fools’ Day pranks to fresh takes on everything from tea to Heinz’s grills, the creativity was nonstop. On top of it all, we launched the 2025 Dieline Awards short list, introduced even more brand spotlights, and dug deeper into what’s next in packaging and branding.