The Dieline

The Dieline is the leading website for packaging design, attracting a large audience worldwide. It emphasizes the significance of packaging design for brands in today's market. By providing a platform for the community to review projects, gain insights into the design process, and keep up with the latest trends, it inspires both designers and brands to evaluate their work and strive for excellence. Alongside TheDieline.com, The Dieline also organizes The Dieline Conference in collaboration with HOW Design Live, as well as the yearly The Dieline Awards, which celebrate outstanding consumer product packaging design from around the globe.

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Study Finds Plastic Bag Laws Reduce Plastic Pollution On Shorelines

1 week ago | thedieline.com | Rudy Sanchez

Bans or restrictions on plastic bags have become increasingly widespread as a means to mitigate the environmental damage caused by modern life. Shopping bags are a particularly pernicious bit of plastic, as their thinness and light weight make them difficult to recycle and easy to spread throughout the environment. There is no national ban on plastic shopping bags in the United States.
The Best Redesigns of Spring 2025

1 week ago | thedieline.com | Rudy Sanchez

Summer is upon us, marked by the solstice, which, if you didn’t know, Capri Sun helpfully reminded all of us with a delightfully elongated drink pouch to commemorate the longest day of the year. Of course, there are other obvious reminders of summer: the kids are out of school, the temperature’s heating up, and the smell of grilled meats is now wafting through the air. But before we hit the beach, there’s just one tiny matter to attend to, and that’s recapping our favorite redesigns of the spring.
Cann Launches Spritz, a THC-Infused Apéritif, Just In Time For Summer

1 week ago | thedieline.com | Bill McCool

Summer is in full swing, and that means the official start of poolside cocktail season. Lest you think it gets fancy here in the boonies of Massachusetts, I can assure you that the only glistening waters touching these toes will come in the form of a kiddie pool, but there will be Spaghett and Aperol spritzes, rest assured. Of course, if you’re looking for a different kind of buzz in cocktail form that contains zero alcohol, Cann just launched their own infused Apéritif, Spritz.
Clean Cult Ditches Glass, Focuses On Aluminum In Latest Refresh

1 week ago | thedieline.com | Rudy Sanchez

The last time home cleaning goods brand Clean Cult underwent a brand refresh was in 2023, ahead of its national retail launch into Walmart stores. The plucky and tongue-in-cheek DTC brand, which leaned into religious-level devotion to cleaning and sustainability, went to design studio Robot Food, which updated the brand identity, including a new refillable system featuring paper carton refills, glass bottles, and sprayers. “This new refresh takes a more holistic approach.
Wendy's and Takis Team Up For the Summer's Hottest Collab

1 week ago | thedieline.com | Bill McCool

When it comes to the fast food and QSR behemoths of the world, Wendy’s has always felt massively overrated. Aside from being a true, troll-y poster, they introduced classic bangers like Frosties and the budget-friendly Super Bar. But they were also the first fast food chain to introduce a spicy chicken sandwich, lest we forget their place in the ongoing chicken sammy wars.
Pearlfisher Gives CVS Health’s Private Label A New Look

1 week ago | thedieline.com | Rudy Sanchez

CVS Health has over 9,000 locations across the United States and offers a wide range of Over-The-Counter (OTC) products to treat everything from allergies and aches to bruises and colds, with nearly 3,000 SKUs.The pharmacy giant recently worked with design studio Pearlfisher to revamp its healthcare line. It is now rolling out its new look, starting with 68 pain reliever products and a complete phase-in across 20 categories, which is expected to be completed by next year.
Capri Sun Goes Long With Solstice Pouch

1 week ago | thedieline.com | Rudy Sanchez

The official start of summer—marked by the solstice, aka the longest day of the year—is fast approaching. To mark the occasion, Capri Sun, no strangers to summer shenanigans, is releasing the Solstice Pouch in a campaign from Mischief. Of course, this is no ordinary pouch. The Fruit Punch in the new Capri Sun pouch remains the same, but there’s over three times more of it (20 ounces) packaged in an extra-long pouch to commentate the longest day of the year.
Palm Republic Delivers a Fanciful Escape to the Tropics

1 week ago | thedieline.com | Bill McCool

It’s that time of year again when a beach getaway feels like the cure for whatever ails you. But if the beach isn’t in the stars this summer, rum brand Palm Republic seeks to transport people to the white sand and turquoise waters of an idyllic vacation. Inspired by the tropics, these premium rums are crafted with a distinctive blend of Caribbean and Latin American ingredients, resulting in unmatched flavor.
Are Boxed Water Is Better’s Sustainability Claims Misleading? The National Advertising Division Says Kinda

2 weeks ago | thedieline.com | Rudy Sanchez

The validity and accuracy of sustainability claims can be difficult to assess, leaving consumers confused or, worse, misled. Boxed Water Is Better, which sells water in cartons instead of plastic or metal bottles, recently discovered this truth through a decision made by the Better Business Bureau’s (BBB) National Advertising Division (NAD). The non-profit organization has recommended that Boxed Water Is Better modify or discontinue some of its marketing sustainability claims.
Heinz Designs New Bottle To Wake People Up To Ketchup At Breakfast

2 weeks ago | thedieline.com | Rudy Sanchez

Most people will acknowledge that ketchup and French fries are as satisfying as a John Stockton to Karl Malone pick-and-roll. But less appreciated is the hustle ketchup puts in at breakfast. Ketchup on eggs, especially scrambled? It works. Pour that tomato goodness over hash browns? Well, you’ve got a combo as good as French fries. Even bacon or sausages dipped in ketchup work.