The Dieline

The Dieline is the leading website for packaging design, attracting a large audience worldwide. It emphasizes the significance of packaging design for brands in today's market. By providing a platform for the community to review projects, gain insights into the design process, and keep up with the latest trends, it inspires both designers and brands to evaluate their work and strive for excellence. Alongside TheDieline.com, The Dieline also organizes The Dieline Conference in collaboration with HOW Design Live, as well as the yearly The Dieline Awards, which celebrate outstanding consumer product packaging design from around the globe.

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'Powered By Cabinet' Offers OTC Medicine Makers Sustainable Alternatives To Plastic Pill Bottles

2 days ago | thedieline.com | Rudy Sanchez

According to Cabinet Health, 194 billion orange plastic pill bottles are produced annually. Typically, these pill bottles are made of polypropylene (#5) plastic, which isn’t accepted in curbside recycling everywhere. Their small size and shape make them difficult for a Material Recovery Facility’s (MRF) trommel screen to sort. Moreover, these prescription pill bottles are considered medical waste, and many recycling programs won’t accept them to begin with.
Hershey's and ADT Launch Anti-Theft Chocolate Bars In Brazil

1 week ago | thedieline.com | Rudy Sanchez

For chocolate lovers, having someone sneakily pilfer a bar they’ve been looking forward to enjoying later can be frustrating and disappointing. The small size and light weight make it easy for the unscrupulous to walk away with tasty treats. Hershey’s latest collaboration with security company ADT aims to protect candy from petty theft by integrating one of the security brand’s Bluetooth Low Energy (BLE) trackers into Special Dark chocolate bar wrappers.
Mother Design's Best in Show-Winning Deodorant Brand Rollr Is Made For Conscious Hedonism

1 week ago | thedieline.com | Rudy Sanchez

As a society, we all have some agreed-upon conventions to help us get along better. For example, we wear clothes, chew with our mouths closed, and maintain a modicum of personal hygiene so we don’t stink. Balancing our desire to live more sustainably, enjoy life, and be part of the group can be difficult. Take deodorant, for example. Most of us want to avoid body odor for self-esteem and the benefit of others.
Famille Tremblay’s Playful Cider Packaging Earns Its Flowers

1 week ago | thedieline.com | Chloe Gordon

The Famille Tremblay Cidrerie packaging by Gabriel Lefebvre and Rachel Lecompte bursts with playful energy, using geometric floral patterns in a kaleidoscope of colors to reflect the freshness of the cider inside. Each label features a symmetrical blossom, giving every bottle its own personality while still feeling cohesive as a lineup. The typography stays clean and minimal, letting the layered graphics take center stage.
Mezete Cracks the Code On Transporting Authentic Middle Eastern Food Globally

1 week ago | thedieline.com | Chloe Gordon

Mezete’s packaging by BRANDED is full of energy, with bold, curvy typography that wraps around the packs like a playful invitation. The color palette is full of rich reds, sunny yellows, earthy greens, and deep purples, which helps instantly signal flavor and variety on the shelf. The combination of Arabic and English script nods to its cultural roots while keeping it approachable.
The Cocktail Cabinet Shakes Up a Visual Treat

1 week ago | thedieline.com | Rudy Sanchez

Given the immense number of cocktails in existence, it is difficult for most folks to have memorized more than a handful of recipes, even for bartenders. Sure, it’s easy to look up a recipe on one’s phone, and countless recipe books are available, but The Cocktail Cabinet series of recipe cards is attractive enough to serve as both a guide and decor for any home bar.
Mash Design Helps Emmalene Wines Come Into Bloom

1 week ago | thedieline.com | Chloe Gordon

Emmalene Wines’ design by Mash Design strips away anything expected. The labels center around a bold, swirling flower icon with thick, looping stems that feel beautifully hand-drawn. Each varietal pairs its own palette, with sunset yellows, leafy greens, and moody purples. The serif logotype is curvy but controlled, holding its own above the artwork without trying to compete with the overall designSubscribe to Read More
GoodOnya's Bold and Balanced Design From Buddy-Buddy

1 week ago | thedieline.com | Chloe Gordon

GoodOnya’s packaging, designed by Buddy-Buddy leans into simplicity with oversized lemons that span across the front panels like sunlight on a countertop. The layout balances space and shape, and each bag has generous white space, punctuated by blocks of yellow and green leaves that feel cut and pasted by hand. The typography is light but intentional, and the GoodOnya logo stands out in a crisp serif with playful weight shifts while supporting text in a clean sans-serif keeps things grounded.
Shelf Life 062: The Rise of Vibe-Based Flavors

1 week ago | thedieline.com | Chloe Gordon

When I published Dieline’s 2025 Trend Report, where I predicted design aesthetics and themes I thought we might see in 2025, one direction I thought we might see was the “Emoji-fication of Design,” inspired by Funyuns’ release of a limited-edition flavor that ditched words entirely and opted for a string of emojis: “👸💖✨🦋💕💅.” Funyun’s idea was chaotic, yes, but also telling. The internet is already fluent in this kind of language, the shorthand of trends like Nancy Myers, Whimsigoth, or Softboi.
Poniente’s Label Design Channels the Wind

1 week ago | thedieline.com | Chloe Gordon

Poniente’s packaging, designed by Javier Garduño, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the “Viento de Arribes” (wind of Arribes). Gold foil peeks through each slit, catching the light and adding movement. The bottle itself is square and matte, grounding the ethereal design. Typography is minimal and placed with precision, letting the tactile paperwork tell the story. It’s subtle but incredibly sculptural.