The Dieline

The Dieline is the leading website for packaging design, attracting a large audience worldwide. It emphasizes the significance of packaging design for brands in today's market. By providing a platform for the community to review projects, gain insights into the design process, and keep up with the latest trends, it inspires both designers and brands to evaluate their work and strive for excellence. Alongside TheDieline.com, The Dieline also organizes The Dieline Conference in collaboration with HOW Design Live, as well as the yearly The Dieline Awards, which celebrate outstanding consumer product packaging design from around the globe.

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Japanese Scientists Develop Plastic That Dissolves In Seawater Within Mere Hours

2 days ago | thedieline.com | Rudy Sanchez

The International Union for Conservation of Nature and Natural Resources (IUCN) estimates that 20 million metric tons of plastic end up in the environment. As that plastic sits around for hundreds of years, micro-sized particles are sloughed off, persisting in water and soil and being ingested by animals as they also travel great distances.
Sonoco Introduces Paper Can, and It Even Has a Paper Bottom

3 days ago | thedieline.com | Rudy Sanchez

Packaging manufacturer Sonoco has developed a new all-paper tube. And when we say all paper, we mean the bottom, too. Sonoco’s Paper Can is made from 100% recycled fiber with up to 90% post-consumer material. It is also prequalified for How2Recycle’s “Check Locally” label as it successfully passed recyclability and re-pulpability testing conducted by Western Michigan University.
Nestle and Ogilvy Introduce Cheese Packaging Made from Cheese Waste

4 days ago | thedieline.com | Bill McCool

American cheese is the undisputed GOAT for cheeseburgers. Not only is it just salty enough, but it also melts perfectly, making it the ideal component to any smash burger or bodega-style egg sammy. Hell, it’s even great on ramen. The only problem? All those individually packaged slices of cheese generate plenty of plastic waste. Of course, the cheese industry also faces an entirely different waste problem in the form of whey, the natural byproduct of cheesemaking.
Are Shoppers Confused By Aldi's Look-A-Like Packaging Design? Mondelez Says Yes

4 days ago | thedieline.com | Rudy Sanchez

Aldi is the common name of two German-based supermarket chains founded by brothers Karl and Theo Albrecht. When the original company split in 1960 over a disagreement about selling cigarettes in stores, Theo took over locations in northern Germany (Aldi Nord), and Karl took over markets to the south (Aldi Süd). In the US, Aldi Nord owns the Trader Joe’s brand, though it operates as an independent subsidiary.
Pack of the Month: BOMBAYDC Breathes Life Into Mezete With Refresh

5 days ago | thedieline.com | Bill McCool

If your design strategy revolves around getting folks to “taste the Middle East” via your packaging, you have a friend in us. And that’s specifically what BOMBAYDC gets right with their redesign of the 2-decade-old Mezete and its line of Middle Eastern foods, as revamped food photography and a completely overhauled visual identity presented us with a veritable feast for the ol’ eyeballs.
Target's 2025 Pride Merch Misses the Mark

5 days ago | thedieline.com | Bill McCool

The self-inflicted blows keep coming for Minneapolis-based retailer Target. After deciding to remove Pride merchandise in 2023 and a limited rollout in 2024, Target has brought the collection back, but with a fumbling execution that has become a crippling hallmark of the brand. This year’s Target Pride merchandise features a lot of beige and some rainbows, though, in some instances, its vague rainbow-like patterns against neutral colors whisper Pride more than speak it.
All Hail the Toy Bubble: LEGO's Latest Set Is A Functional Vending Machine

1 week ago | thedieline.com | Rudy Sanchez

I would bug my mom for quarters as a kid for the cheap thrills that come from coin-operated vending machines. The elation at the sight of a collection of machines dispensing cheap little toys, stickers, or candy at an otherwise boring grocery store was real, and could usually be found near the exit. While the machines would give you a general idea of what kinds of items you could get, the exact thing contained in the plastic eggs or capsules was usually a surprise.
Tea Time: Lipton Unveils Redesign Steeped in the Brand's Legacy

1 week ago | thedieline.com | Rudy Sanchez

This past International Tea Day—May 21st, to be precise—Lipton unveiled its new brand identity. Founded by Thomas Lipton in 1890, the brand is one of the most recognizable tea brands in the world. In the late 19th century, tea was still a luxury product in countries such as the United States and the United Kingdom.
Vitaminwater Receives a Refreshingly Bold Redesign Courtesy of forpeople

1 week ago | thedieline.com | Rudy Sanchez

Introduced in 2000, vitaminwater’s branding and packaging have remained largely unchanged. But after a quarter century on the market, the brand was due for a refresh that would keep it as relevant as it was when it first launched. The new visual identity, executed in partnership with the creative agency forpeople (who, coincidentally, seem to share a disdain for capitalization and spaces between words), drops the pharmaceutical vibe for something on-trend with a bolder and minimalist look.
Dale’s Dons a Canadian Tuxedo For Summer

1 week ago | thedieline.com | Bill McCool

For the second year in a row, Oskar Blues Brewery, the purveyor of suds behind Dale’s Pale Ale and incomparable TenFidy, has put “Baby’s Got Her Blue Jeans On” on repeat and is releasing its limited edition line of Denim Dale’s. Last year, however, the denim was strictly reserved for 15-pack boxes; now, Dale’s will sport the official Canadian tuxedo, as the cans will also feature a denim pattern.