The Dieline

The Dieline

The Dieline is the leading website for packaging design, attracting a large audience worldwide. It emphasizes the significance of packaging design for brands in today's market. By providing a platform for the community to review projects, gain insights into the design process, and keep up with the latest trends, it inspires both designers and brands to evaluate their work and strive for excellence. Alongside TheDieline.com, The Dieline also organizes The Dieline Conference in collaboration with HOW Design Live, as well as the yearly The Dieline Awards, which celebrate outstanding consumer product packaging design from around the globe.

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  • 6 days ago | thedieline.com | Rudy Sanchez

    Legal cannabis is pretty great. It makes it easier and safer for folks to partake, whether for therapeutic reasons or to unwind and get the giggles while watching Adult Swim. But in other ways, cannabis has remained difficult to access, literally, for many, especially those with disabilities. For the sake of legalization, states insisted on extensive regulatory frameworks that, in large part, covered how the industry packages cannabis.

  • 1 week ago | thedieline.com | Rudy Sanchez |Cannabis packaging

    It’s hard to describe any cannabis brand as being “legendary.” Legal weed in the US is relatively new, and despite being legal-ish, it still faced years of stigma, which kept many professionals away from the industry. Things have come a long way since then, and a decade later, a handful of cannabis enterprises have blossomed into brands that look and feel legitimate and approachable. Subscribe to Read More

  • 1 week ago | thedieline.com | Bill McCool

    Picture the perfect plate of fries. Now, let’s say that the only way you can access your condiment of choice is via the packet, aka the plastic sachet, because no, this hypothetical burger joint doesn’t have a ketchup pump. However, your thirsty little fingies have already gobbled up a few of those fried spuds, and now you can’t open up said ketchup packet because all of that grease. Clearly, you’re ripping into that minuscule amount of ketchup with your teeth. Subscribe to Read More

  • 1 week ago | thedieline.com | Rudy Sanchez

    Saint James Iced Tea was founded in 2021, and it offered an alternative to other iced teas high in sugar. Not only was the brand organic, but they also used Tetra Paks instead of plastic bottles. The iced tea brand recently announced its transition from Tetra Paks to aluminum bottles. Saint James describes the transition to aluminum as part of its commitment to end-to-end sustainability, starting with ethical sourcing from fair trade and certified organic farms. Subscribe to Read More

  • 1 week ago | thedieline.com | Bill McCool

    I don’t know what Blue Velvet’s Frank Booth would have thought about a light version of Pabst Blue Ribbon (aka PBR), but if he was a card-carrying member of Gen Z instead of an amyl nitrite-sniffing boomer, he might have gotten on board as the kids these days aren’t drinking as much, or they’re looking for lighter, sessionable options. Well, Pabst Blue Ribbon just debuted its latest brew, Pabst Light, a lighter lager that clocks in at 4.2% ABV and 96 calories.

The Dieline journalists