Chris Drury

3 weeks ago | medium.com | Chris Drury

At their core, these offerings depend on Meta’s sophisticated algorithm, entrusting its AI to identify ideal customers and seamlessly present relevant ads for improved results. Advantage+ shopping campaigns, along with Meta’s broader Advantage suite, signals a strategic change in ad creation, especially for online retailers. Before implementing Advantage+ in your next shopping campaign, it’s crucial to weigh several key aspects.

1 month ago | medium.com | Chris Drury

Foundations: Using Cost-Per-Thousand (CPM) as a Common MetricBefore we delve any further, let’s establish a common ground for evaluating media channels. For this, we will use the “Cost-Per-Thousand” (CPM) metric, a universally accepted metric which allows you to compare the cost of reaching 1,000 people across all media types, whether online or offline. By utilising CPM, we can gain a clearer picture of the comparative costs of media across all your channels.

1 month ago | medium.com | Chris Drury

This post was originally published on 13th january 2025 on blindfold.agencyAlthough there has been a lot of controversy surrounding Meta and X’s decision to axe their fact-checkers, Yaccarino was keen to start the discussion by highlighting the “Community Notes” feature on X, which allows users to leave notes on posts which they feel are misleading or require additional context.

1 month ago | medium.com | Chris Drury

Evolving Consumer ExperiencesSince the advent of widespread access to broadband Internet and mobile data roaming, there has been a widely-held view that physical advertising is redundant, costly, and has a high carbon footprint. However, as Nicole Lonsdale, chief client officer at Kinetic Worldwide explains, this medium has been going through somewhat of a transformation, with a lot of money going back into local councils, which helps with public infrastructure.

1 month ago | medium.com | Chris Drury

Different Types of Location-Based Advertising:Geotargeting: Geotargeting involves delivering adverts to users within a specific geographic location. This can be anywhere from a specific postcode to an entire city or radius. This is a versatile approach and can be used across various advertising channels such as social media and traditional outdoor mediums.