Chris Kelly

Washington, D.C.

Senior Reporter at Marketing Dive

Writer at The Washington Post

You can do whatever you want in life. Words @washingtonpost etc (he/him)

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Articles

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

1 day ago | marketingdive.com | Chris Kelly

McDonald’s is hyping up the July 10 return of the fan-favorite Snack Wrap to menus with a multichannel campaign, per details shared with Marketing Dive. The fast-food giant will release a TV commercial that spotlights consumers’ social postings about the menu item, which was phased out nationally in 2016. The campaign also includes social posts, out-of-home ads and a Snapchat activation.
Chipotle’s brand chief on turning up the heat where brand meets culture

1 day ago | marketingdive.com | Chris Kelly

The opening stretch of 2025 presented a steep challenge for restaurants as economic uncertainty dragged on performance at nearly every quick service, fast casual and casual dining chain. Even the usually consistent Chipotle saw same-store sales decrease in Q1 — its first such decline since the beginning of the pandemic led to restaurant closures.
Chipotle’s brand chief on turning up the heat where brand meets culture

1 day ago | flipboard.com | Chris Kelly

4 hours agoSoundHound AI (NASDAQ: SOUN), a developer of artificial intelligence (AI)-powered audio recognition tools, saw its stock close at a record high of $24.23 on Dec. 26, 2024. But since then, its stock has declined nearly 60%. Let's see why this hot stock fizzled out -- and if its pullback represents a …
Chipotle’s brand chief on turning up the heat where brand meets culture

1 day ago | harro.com | Chris Kelly

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.
8 can’t-miss concerts in the D.C. area this June

2 days ago | washingtonpost.com | Chris Kelly

8 can’t-miss concerts in the D.C. area this June (washingtonpost.com) 8 can’t-miss concerts in the D.C. area this June By Chris Kelly 2025060414000200 This month's concert calendar presents such an embarrassment of riches that even rundowns of music festivals and WorldPride events can't contain the multitudes. Along with micro-fests and underground dance parties, June includes several anniversary shows and benefit concerts worth attending.
How Dove’s first creator-led campaign paves way forward for Unilever

2 days ago | marketingdive.com | Chris Kelly

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking to work with 20 times as many influencers. Even as social media remains one of the fastest growing marketing channels across the industry this year, it was a bold statement. “There are 19,000 zip codes in India. There are 5,764 municipalities in Brazil.
Janelle Monáe hopes to ‘be a refuge’ during her WorldPride show

3 days ago | washingtonpost.com | Chris Kelly

Janelle Monáe hopes to ‘be a refuge’ during her WorldPride show (washingtonpost.com) Janelle Monáe hopes to ‘be a refuge’ during her WorldPride show By Chris Kelly 2025060317000000 As a child, Janelle Monáe had nightmares about two people: Grace Jones and Prince. "I'll never forget it," the singer says.
Celsius targets active lifestyles in brand’s largest campaign to date

4 days ago | marketingdive.com | Chris Kelly

Celsius today (June 2) launched the “Live. Fit. Go,” per details shared with Marketing Dive. The effort represents the energy drink brand’s largest integrated media investment to date. A 30-second hero spot demonstrates how a variety of consumers with active lifestyles use Celsius to meet their energy needs. The campaign includes linear TV, connected TV, paid and organic social, out-of-home and experiential activations. Created with creative agency Anomaly, “Live. Fit.
Celsius targets active lifestyles in brand’s largest campaign to date

4 days ago | harro.com | Chris Kelly

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

1 week ago | marketingdive.com | Chris Kelly

Old Navy this week launched a campaign, “Old Navy, New Moves,” in support of its activewear line, per details shared with Marketing Dive. A 30-second hero spot set to Devo’s “Whip It” features Lindsay Lohan and was inspired by workout videos from the 1980s. Created in partnership with agency Look, the effort is running across YouTube, Meta, TikTok, Pinterest and a mix of linear and premium digital video channels. Parent company Gap Inc.