Chris Kelly

Washington, D.C.

Senior Reporter at Marketing Dive

Writer at The Washington Post

You can do whatever you want in life. Words @washingtonpost etc (he/him)

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Articles

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

1 day ago | marketingdive.com | Chris Kelly

NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at Radio City Music Hall on Monday (May 12) the only way he knows how: with a profanity-laced song-and-dance show tune.
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

2 days ago | harro.com | Chris Kelly

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
How Unrivaled built brand partnerships that are more than logo slaps

2 days ago | marketingdive.com | Chris Kelly

When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition for players: a chance to make the highest average salary in women’s sports without having to travel overseas during the WNBA offseason. For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor.
How Unrivaled built brand partnerships that are more than logo slaps

2 days ago | harro.com | Chris Kelly

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

6 days ago | marketingdive.com | Chris Kelly

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating income from its direct-to-consumer segment jumped from $47 million in the year-ago period to $336 million.
‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

6 days ago | marketingdive.com | Chris Kelly

During Pat O’Toole’s two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program and looked to extend the shelf life of viral successes. All of those tactics could prove helpful as O’Toole embarks on a new journey as CMO of Unleashed Brands, a youth-enrichment company with a portfolio of brands that includes Urban Air Adventure Park, The Little Gym and Sylvan Learning.
Tubi pitches products, partnerships designed for specific ad verticals

1 week ago | marketingdive.com | Chris Kelly

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday. The Fox-owned ad-supported video-on-demand (AVOD) service made a series of announcements around new ad products and partnerships focused on performance, bespoke solutions for verticals and more. The service boasts more than 97 million monthly active users and over 95% on-demand viewing.
How Sprite surpassed Pepsi by living and breathing pop culture

1 week ago | marketingdive.com | Chris Kelly

NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads, and the star athletes are not alone: Sprite has now surpassed Pepsi to become the number three carbonated soft drink by volume in the U.S, per Beverage Digest data shared with Marketing Dive.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

1 week ago | marketingdive.com | Chris Kelly

Over the next few weeks, marketers will learn what’s coming down the pike in video advertising at both the Interactive Advertising Bureau’s digitally focused NewFronts, taking place May 5-8, and at spring upfront presentations.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

1 week ago | harro.com | Chris Kelly

Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.