Chris Kelly

Washington, D.C.

Senior Reporter at Marketing Dive

Writer at The Washington Post

You can do whatever you want in life. Words @washingtonpost etc (he/him)

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Articles

The 39 best things to do in D.C. this weekend and next week

1 week ago | washingtonpost.com | Fritz Hahn |Jade Tran |Chris Kelly |Lucas Trevor

The 39 best things to do in D.C. this weekend and next week (washingtonpost.com) The 39 best things to do in D.C. this weekend and next week By Fritz Hahn; Jade Tran; Chris Kelly; Lucas Trevor 2025061913301000 The hottest after-hours destination in D.C. is … the Smithsonian? Well, it is this weekend, as museum stay open as late as midnight on Saturday to mark the Summer Solstice.
Pigs x7 embrace negative headspace with their new album, ‘Death Hilarious’

1 week ago | washingtonpost.com | Chris Kelly

Pigs x7 embrace negative headspace with their new album, ‘Death Hilarious’ (washingtonpost.com) Pigs x7 embrace negative headspace with their new album, ‘Death Hilarious’ By Chris Kelly 2025061816002300 The members of Pigs Pigs Pigs Pigs Pigs Pigs Pigs — or Pigs x7 for short — are England's leading purveyors of sludgy, perpetually stoned metal.
How Coca-Cola’s marketing transformation led to new Smartwater campaign

1 week ago | marketingdive.com | Chris Kelly

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots that emulate the behind-the-scenes machinations of shooting a commercial and will run across online video, over-the-top, out-of-home, audio and social channels.
How Coca-Cola’s marketing transformation led to new Smartwater campaign

1 week ago | harro.com | Chris Kelly

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.
Why Disney’s Compass seeks true north in data collaboration

1 week ago | marketingdive.com | Chris Kelly

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms.
Why Disney’s Compass seeks true north in data collaboration

1 week ago | harro.com | Chris Kelly

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

1 week ago | marketingdive.com | Chris Kelly

Cinnamon Toast Crunch today launched its latest campaign, “Must Cinnadust,” per details shared with Marketing Dive. The effort finds the General Mills cereal brand taking the creative concept of its early 2000s ads in a killer new direction to reengage Gen Z consumers.
Can Acxiom and Snowflake break the data black box where others failed?

1 week ago | marketingdive.com | Chris Kelly

Snowflake and Acxiom have announced plans to build and deploy a marketing function powered by artificial intelligence (AI) and built natively in the cloud, per details shared with Marketing Dive. The pair hope to break the “black box” model that underlies most agency-brand relationships by enabling Acxiom parent Interpublic Group of Companies (IPG) to bring its proprietary data, identity and collaboration tools directly into brands’ Snowflake environments.
Can Acxiom and Snowflake break the data black box where others failed?

1 week ago | harro.com | Chris Kelly

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.
Campaign Trail: Oura asks consumers to give them the finger

2 weeks ago | marketingdive.com | Chris Kelly

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Picture an ad about health and fitness and you’ll probably imagine footage of young athletes — perhaps celebrity ones — beads of sweat as a shortcut for exertion and motion standing in for performance. No matter how much kinder, gentler and more relatable, advertising around fitness thrives on these stereotypical portrayals of health.