Articles

  • 6 days ago | marketingdive.com | Chris Kelly

    Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In pro wrestling, there’s nothing more exciting than a “heel turn,” the industry term for when a babyface, or a wrestler portrayed as heroic, flips to the dark side.

  • 6 days ago | harro.com | Chris Kelly

    Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.

  • 6 days ago | yahoo.com | Chris Kelly

    This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In pro wrestling, there’s nothing more exciting than a “heel turn,” the industry term for when a babyface, or a wrestler portrayed as heroic, flips to the dark side.

  • 1 week ago | marketingdive.com | Chris Kelly

    BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has continued to get more crowded since the brand’s founding in 2011. The new visual identity includes a sharper wordmark, cleaner typography, bolder packaging and BodyArmor’s first brand icon.

  • 1 week ago | washingtonpost.com | Chris Kelly

    Pop shape-shifter Dreamer Isioma makes music for times of trouble (washingtonpost.com) Pop shape-shifter Dreamer Isioma makes music for times of trouble By Chris Kelly 2025041614301700 It has been more than five years since the pandemic loosened the bearings on the passage of the days and the idea of normalcy.

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Chris Kelly
Chris Kelly @leninstomb
9 Apr 25

death is too kind for these ghouls

Jonathan Lemire
Jonathan Lemire @JonLemire

ICE director envisions Amazon-like mass deportation system: “Prime, but with human beings” https://t.co/sF7TqcqfF8

Chris Kelly
Chris Kelly @leninstomb
3 Apr 25

RT @GoodVibePolitik: Cory Booker’s action was in a way a perfect encapsulation of Democratic Party strategy: bloviate for hours on end when…

Chris Kelly
Chris Kelly @leninstomb
22 Mar 25

I’m so tired https://t.co/1hqQj9fO3U

Glenn Jacobs
Glenn Jacobs @GlennJacobsTN

All joking aside, @GovTimWalz, let's put our money where our mouth is...in a charity wrestling match. We'll split the gate 50/50 between our chosen organizations. I'll kick things off myself with a $10,000 donation. What do you say? #TennesseeWalz #LetsDance https://t.co/2VV6j4RYs2