Marketing Dive

Our goal is to give busy professionals a quick snapshot of the Marketing industry in just one minute. We offer the latest news and unique insights. Our editorial team reviews the biggest news stories daily and shares detailed feature articles. Additionally, you can explore our site for information on industry events, job opportunities, and more.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#189619

United States

#68909

Business and Consumer Services/Marketing and Advertising

#384

Traffic sources

Monthly visitors

Articles

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

5 days ago | marketingdive.com | Jess Deyo

Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” platform. A 60-second spot features a voice over from Lamar and is meant to honor the hard work and sacrifice of great athletes. The campaign spotlights Gatorade’s roster of athletes including Caitlin Clark, A’ja Wilson, Jayson Tatum, Luka Dončić and Shedeur Sanders.
Campaign Trail: Clash of Clans enters war zone with WWE champion

6 days ago | marketingdive.com | Chris Kelly

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. In pro wrestling, there’s nothing more exciting than a “heel turn,” the industry term for when a babyface, or a wrestler portrayed as heroic, flips to the dark side.
Google holds monopoly over key areas of ad tech, US judge rules

1 week ago | marketingdive.com | Peter Adams

Google wields an illegal monopoly over key aspects of online advertising technology, a federal judge said Thursday. The case focused on the search giant’s dominance in three areas — display advertising networks, publisher tools and ad exchanges — with Google found in violation of the law for the latter two categories based on Sections 1 and 2 of the Sherman Act.
Lyft Media teams with StackAdapt for programmatic in-app advertising

1 week ago | marketingdive.com | Aaron Baar

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients access to Lyft’s U.S. in-app ad inventory, enabling brands, merchants and agencies to target millions of Lyft riders through hyper-localized ads. The move also includes a partnership with Kevel, a provider of API-based media ad serving technology, to enhance StackAdapt’s programmatic capabilities.
Snap names first CMO in 2 years in lead-up to advertising showcase

1 week ago | marketingdive.com | Peter Adams

Snap has promoted Grace Kao to chief marketing officer, effective immediately. Kao is the Snapchat owner’s first CMO since Kenny Mitchell departed two years ago. Colleen DeCourcy, Snap’s chief creative officer, is shifting to an advisory role to assist with the transition and plans to leave the company later this year, per details shared with Marketing Dive.
Kids entertainment brand CoComelon lends a hand in first brand campaign

1 week ago | marketingdive.com | Jess Deyo

CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign, "CoComelon Can Help,” as a tribute to parents and caretakers and the challenges they face, according to details shared with Marketing Dive. The spot will air on . Key to the effort is a 60-second spot airing on Meta, Instagram, TikTok and YouTube that showcases how parents utilize the nursery rhymes in CoComelon’s programming to navigate routines with their children.
Inside BodyArmor’s new visual identity and largest campaign to date

1 week ago | marketingdive.com | Chris Kelly

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has continued to get more crowded since the brand’s founding in 2011. The new visual identity includes a sharper wordmark, cleaner typography, bolder packaging and BodyArmor’s first brand icon.
IAB: As brands diversify ad spend, midsize media firms grow fastest

1 week ago | marketingdive.com | Peter Adams

Digital advertising revenues last year hit their highest levels of growth since 2021, the period following the pandemic bump, according to new research from the Interactive Advertising Bureau (IAB) and PwC. The category grew 14.9% year over year in 2024 to $258.6 billion, with video remaining the fastest-growing format and a segment now representing nearly a quarter of the market. Podcasts surged while advertisers continued to firm up spending on channels like social and commerce media.
Publicis remains confident even as marketers’ tariff anxiety rises

1 week ago | marketingdive.com | Peter Adams

Publicis Groupe grew organic revenue, a key measure of agency health, 4.9% year over year in Q1, but acknowledged macroeconomic uncertainty could affect future client spending, according to an earnings release. The ad-holding group achieved record new business wins over the period and recently secured the data and media business of The Coca-Cola Company in North America. It also stayed active in dealmaking, acquiring identity solutions firm Lotame in March.
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign

1 week ago | marketingdive.com | Sara Karlovitch

Garage Beer, a light beer co-owned by former NFL center Jason Kelce, launched a sprawling martial arts-inspired content marketing campaign with a humorous touch, according to a press release. “Brewmite” pays homage to the martial arts films of the 1980s and 1990s, complete with a secret competition and an underdog story. Campaign creative, including teasers, trailers, full-length content and behind the scenes features, will be released throughout April.