Marketing Dive

Our goal is to give busy professionals a quick snapshot of the Marketing industry in just one minute. We offer the latest news and unique insights. Our editorial team reviews the biggest news stories daily and shares detailed feature articles. Additionally, you can explore our site for information on industry events, job opportunities, and more.

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Uber Advertising brings Ride Offers to international markets

1 week ago | marketingdive.com | Aaron Baar

Uber Advertising is expanding its Ride Offers program, an ad product that is part of its Journey Ads solution, to international markets, per details shared with Marketing Dive. The news was revealed by Uber at the Cannes Lions International Festival of Creativity. Ride Offers allow brands to reward Uber passengers with offers on their next eligible ride. The product is now available for advertisers in the U.S., U.K., Canada, Brazil, Mexico, Australia and New Zealand.
Amazon, Roku address CTV advertising reach and efficiency in new deal

1 week ago | marketingdive.com | Peter Adams

Amazon Ads and Roku have partnered to provide advertisers with what they are claiming is the largest authenticated connected TV (CTV) footprint in the U.S., according to a press release. The companies together reach an estimated 80 million U.S. CTV households, or more than 80% of the market, per ComScore data.
How Coca-Cola’s marketing transformation led to new Smartwater campaign

1 week ago | marketingdive.com | Chris Kelly

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots that emulate the behind-the-scenes machinations of shooting a commercial and will run across online video, over-the-top, out-of-home, audio and social channels.
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

1 week ago | marketingdive.com | Peter Adams

TikTok is expanding its Symphony suite of generative artificial intelligence (AI) products for brands, per news shared with Marketing Dive. The announcement was made as part of the platform’s presence at the Cannes Lions international advertising festival. One of the tools, Symphony Image to Video, converts static pictures, such as product photos, into five-second clips tailored to TikTok.
Magna latest to downgrade global ad spending forecast, expects $979B

1 week ago | marketingdive.com | Sara Karlovitch

Global advertising revenue for media owners is expected to hit $979 billion in 2025, a 4.9% increase from 2024, according to a report released by Magna, a unit of IPG Mediabrands, on June 16. The forecast marks a spending revision down 1.2 percentage points from its last update in December. Revenue from traditional advertising sources, such as publishing, TV and radio, is expected to drop 3% to $264 billion in 2025, reflecting ongoing economic uncertainty.
Why Disney’s Compass seeks true north in data collaboration

1 week ago | marketingdive.com | Chris Kelly

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms.
E.l.f. brings AI-powered color-matching for makeup to Pinterest

1 week ago | marketingdive.com | Jess Deyo

E.l.f. Cosmetics teamed with Pinterest to create an artificial intelligence-powered color analysis tool called “color e.l.f.nalysis,” per details shared with Marketing Dive. Consumers on a designated microsite can upload a selfie to receive a color-season analysis and discover makeup shades that complement their unique features. Participants will also get matched with a curated Pinterest board with shoppable E.l.f. products.
Amazon delivers reporting for live shoppable streaming video

1 week ago | marketingdive.com | Aaron Baar

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. The new product complements the Amazon Live shopping channel launched last year that combines content, creator-led demonstrations, shopping and promotional assets in a streaming environment. Previously, brands had to rely on high-level aggregated reports that were 30 days old.
How DoorDash is evolving its retail media arm as ad revenue grows

1 week ago | marketingdive.com | Peter Adams

Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.
PepsiCo taps VaynerMedia to evolve in-house agency model

1 week ago | marketingdive.com | Peter Adams

PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what is being billed as a future-facing model of creative partnership, according to news shared with Marketing Dive. The collaboration weds the brand-building and strategy capabilities of the CPG marketer’s in-house agency with VaynerMedia’s specialty in activating around social media. The idea is to help PepsiCo brands move faster and deliver output that is more “culturally fluent” across platforms, the companies said.