Marketing Dive

Our goal is to give busy professionals a quick snapshot of the Marketing industry in just one minute. We offer the latest news and unique insights. Our editorial team reviews the biggest news stories daily and shares detailed feature articles. Additionally, you can explore our site for information on industry events, job opportunities, and more.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#189619

United States

#68909

Business and Consumer Services/Marketing and Advertising

#384

Traffic sources

Monthly visitors

Articles

Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

2 days ago | marketingdive.com | Jess Deyo

Venmo, the digital payments platform owned by PayPal, launched a new campaign featuring “The White Lotus” stars Aimee Lou Wood and Patrick Schwarzenegger meant to celebrate the app’s various commerce solutions, according to a press release. A 60-second spot set to a remixed version of the Black Sheep song “The Choice Is Yours” follows Wood and Schwarzenegger as they dance their way through various scenarios where they seamlessly make purchases using Venmo.
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

2 days ago | marketingdive.com | Chris Kelly

McDonald’s is hyping up the July 10 return of the fan-favorite Snack Wrap to menus with a multichannel campaign, per details shared with Marketing Dive. The fast-food giant will release a TV commercial that spotlights consumers’ social postings about the menu item, which was phased out nationally in 2016. The campaign also includes social posts, out-of-home ads and a Snapchat activation.
Chipotle’s brand chief on turning up the heat where brand meets culture

2 days ago | marketingdive.com | Chris Kelly

The opening stretch of 2025 presented a steep challenge for restaurants as economic uncertainty dragged on performance at nearly every quick service, fast casual and casual dining chain. Even the usually consistent Chipotle saw same-store sales decrease in Q1 — its first such decline since the beginning of the pandemic led to restaurant closures.
How Dove’s first creator-led campaign paves way forward for Unilever

3 days ago | marketingdive.com | Chris Kelly

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking to work with 20 times as many influencers. Even as social media remains one of the fastest growing marketing channels across the industry this year, it was a bold statement. “There are 19,000 zip codes in India. There are 5,764 municipalities in Brazil.
Instacart embraces ‘90s nostalgia with throwback ads and prices

3 days ago | marketingdive.com | Peter Adams

Instacart is jumping on the craze for ‘90s nostalgia while slashing prices on select foods to match what they were during the decade, according to news shared with Marketing Dive. A national brand campaign, “Summer Like It’s 1999,” shows modern kids embracing touchstones from the era, including ultra-baggy jeans and pump-action water guns. “Never Let You Go” and “Semi-Charmed Life” by Third Eye Blind soundtrack the creative.
Value, not social issues, are top priorities amid tariff turmoil: Kearney

4 days ago | marketingdive.com | Sara Karlovitch

Eighty percent of consumers believe shopping by their personal values is more expensive, while only 39% report boycotting a brand in the past 12 months, according to the Q2 2025 report, "Weighing value with values,” from the Kearney Consumer Institute (KCI). Economic concerns, especially the impact of tariffs, could be driving the focus on quality and value-for-money. On a scale of one through 10, 51% of U.S. consumers rate their concern surrounding tariffs an eight or higher, per the report.
Progressive comes to the rescue when Superman can’t in movie tie-up

4 days ago | marketingdive.com | Peter Adams

Progressive is heading to the comic book world of Metropolis this summer through a tie-up with Warner Bros. and DC Studios’ upcoming “Superman,” per details shared with Marketing Dive. In new ads, clips of the Man of Steel saving the city from disaster are humorously juxtaposed against the need for insurance protection. Brand mascot Flo and her team of apron-wearing insurance agents step up to safeguard people from everyday headaches, like needing to call in a tow truck after an accident.
PepsiCo looks for global audiences with Formula 1 deal

5 days ago | marketingdive.com | Aaron Baar

PepsiCo has secured a multiyear commitment with Formula One to showcase three of its brands — Sting Energy, Gatorade and Doritos — at 21 events across the sport’s racing calendar, according to a company release. The deal includes TV-visible, track-side advertising, a FanZone activation at 21 races across the world, tickets and hospitality experiences, exclusive marketing rights for the featured brands and exclusive track pouring and product supply rights.
GroupM becomes WPP Media as holding company prepares for future

5 days ago | marketingdive.com | Aaron Baar

WPP is rebranding its media properties – previously known as GroupM – as WPP Media to better reflect the company’s focus on overall integration and AI capabilities, according to an announcement. WPP’s media companies, Mindstar, Wavemaker and EssenceMediacom, will continue to operate under WPP Media, and the entire division will be connected to the holding company’s larger AI-enabled marketing system, WPP Open.
RXBar scrubs corporate jargon from social feeds in battle against B.S.

5 days ago | marketingdive.com | Peter Adams

RXBar is building on its brand platform focused on combating B.S. with a Google Chrome browser extension that removes corporate jargon from social media, per details shared with Marketing Dive. The Kellanova brand’s The B.S. Feed Filter scans the user’s network for common buzzwords (for example: “disruptor”) and blocks out the fluff. RXBar is asking fans to share their least-favorite phrases online to be added to the blocker codebase, which will be updated over time.