Marketing Dive

Our goal is to give busy professionals a quick snapshot of the Marketing industry in just one minute. We offer the latest news and unique insights. Our editorial team reviews the biggest news stories daily and shares detailed feature articles. Additionally, you can explore our site for information on industry events, job opportunities, and more.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#189619

United States

#68909

Business and Consumer Services/Marketing and Advertising

#384

Traffic sources

Monthly visitors

Articles

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

2 days ago | marketingdive.com | Chris Kelly

NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at Radio City Music Hall on Monday (May 12) the only way he knows how: with a profanity-laced song-and-dance show tune.
How Unrivaled built brand partnerships that are more than logo slaps

2 days ago | marketingdive.com | Chris Kelly

When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition for players: a chance to make the highest average salary in women’s sports without having to travel overseas during the WNBA offseason. For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor.
Meta touts complementary powers of video, AI in overture to brands

5 days ago | marketingdive.com | Peter Adams

NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching advertisers for bigger budgets this week, explaining that the former technology drives consumption and superior performance for the latter, including on the TikTok look-alike Reels. The comments were shared as part of the Interactive Advertising Bureau’s NewFronts, a series of presentations on the latest ad innovations and programming updates from digital publishers and platforms.
Brand safety comes second amid macro uncertainty: Here’s what the numbers say

5 days ago | marketingdive.com | Sara Karlovitch

Economic uncertainty is pushing marketers to prioritize performance channels and results, even if that means sacrificing brand safety in the process, according to research from Advertiser Perceptions. While 71% of marketing professionals say they are adopting brand safety approaches this year to combat disinformation and support credible journalism, that figure is seven points lower than 2024.
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

5 days ago | marketingdive.com | Aaron Baar

Snap announced new tools for advertisers, including updates to its Sponsored Snaps product and a suite of artificial intelligence-powered solutions, during its presentation at the Interactive Advertising Bureau’s NewFronts on Wednesday. New Sponsored Snaps features include First Snap, a single-day takeover offering that delivers a Snap to consumers’ Chat feeds that can then open to a full-screen video and be followed by a call to action.
Sociable: Meta offers tips for advertisers based on latest engagement trends

6 days ago | marketingdive.com | Andrew Hutchinson

Looking to tap into the latest trends on Facebook and IG to help maximize your advertising efforts? This will help. Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and how to apply them to your own ad efforts. From video, to Threads ads, to AI tools, Meta has provided some pointers that indicate what it’s looking to capitalize on, which is likely where you should also be looking in order to boost your content performance.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

6 days ago | marketingdive.com | Chris Kelly

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating income from its direct-to-consumer segment jumped from $47 million in the year-ago period to $336 million.
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

6 days ago | marketingdive.com | Jess Deyo

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around free tattoos, per details shared with Marketing Dive. A 30-second commercial showcases the revamped logo and revives the brand’s ‘80s jingle, “Gimme a Dew,” with a modern twist.
‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

6 days ago | marketingdive.com | Chris Kelly

During Pat O’Toole’s two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program and looked to extend the shelf life of viral successes. All of those tactics could prove helpful as O’Toole embarks on a new journey as CMO of Unleashed Brands, a youth-enrichment company with a portfolio of brands that includes Urban Air Adventure Park, The Little Gym and Sylvan Learning.
Tubi pitches products, partnerships designed for specific ad verticals

1 week ago | marketingdive.com | Chris Kelly

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday. The Fox-owned ad-supported video-on-demand (AVOD) service made a series of announcements around new ad products and partnerships focused on performance, bespoke solutions for verticals and more. The service boasts more than 97 million monthly active users and over 95% on-demand viewing.