Chris Pash

Sydney

Journalist, author, editor. @AdNews, past Business Insider, Content Director Factiva, CEO Asia Pulse, Editor-in-Charge AAP, Chair @asauthors, scuba inst.

Articles

ANALYSIS: Outlook for the big 5 global advertising groups

3 days ago | adnews.com.au | Chris Pash

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of widespread macroeconomic uncertainty and geopolitical tension, according to analysis of March quarter earnings. In calls with market analysts, the senior executives of Publicis Groupe, WPP, Omnicom, IPG and dentsu used words such as “cautious” and “weak” in a show of economic vigilance.
ANALYSIS: Advertising market cuts through the turbulence

4 days ago | adnews.com.au | Chris Pash

The second half of 2025, with a cautious view of the near future, is shaping up as a stronger ride for the advertising market in Australia. Strip away the impact of the federal election, add in forward pacings on media agency bookings, plus a slow build in confidence, and the media market is heading in the right direction. The latest numbers from SMI Guideline show ad spend, as measured by media agency bookings, hit a record level over the first four months of 2025.
How marketers tackled Sydney’s problem of being too successful as a tourist destination

5 days ago | adnews.com.au | Chris Pash

Brooklyn Oyster Farm Tours. Sydney is a victim of its own success. Once visited and its iconic sites -- the bridge, Opera House, harbour -- ticked off, there’s little incentive to return. Been there, done that. Sydney was ranked as one of Time Out’s top five global cities for culture, but when you ask Australians about Sydney they’ll say: “I’ve already seen the Harbour Bridge.”This is the marketing problem Destination NSW set out to solve.
Jobs Intelligence - The latest ad industry roles, June 2, 2025

6 days ago | adnews.com.au | Chris Pash

SEEK is showing 630 jobs in the advertising, arts and media sector.
WPP Media replaces GroupM and starts pitching itself immediately

1 week ago | adnews.com.au | Chris Pash

GroupM has become WPP Media, billed in a long anticipated change as an AI-driven media company. WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertisers in 80 markets. Mindshare, Wavemaker and EssenceMediacom will continue as brands within WPP Media.
Jobs Intelligence - The latest ad industry roles, May 26, 2025

1 week ago | adnews.com.au | Chris Pash

SEEK is showing 533 jobs in the advertising, arts and media sector. And the following list was compiled by IAB Australia:Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected] up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
What will Nine do with the cash pile from the sale of Domain?

2 weeks ago | adnews.com.au | Chris Pash

Credfit: Elisha Terada via UnsplashNine Entertainment, with television revenue mostly behaving and with digital subscriptions on the rise, also has a happy payday ahead -- the cash from the sale of online real estate classified site Domain. The media group’s share, from its 60% holding, is expected to be A$1.4 billion in cash proceeds, net of capital gains tax. This will put Nine in a net cash position.
Dentsu is hiring in Japan but cutting in international regions

2 weeks ago | adnews.com.au | Chris Pash

Dentsu, with another round of restructuring seeking improved profitability, is hiring talent within Japan where business is growing and cutting headcount among its “sluggish” international businesses. The company has already identified initiatives that will bring about 90% of an expected JPY50 billion cost reductions. Underperforming markets and entities have also been identified. This includes acquisitions which have not met forecasts.
The closely guarded pitch prophet's 78-page game day bible

2 weeks ago | adnews.com.au | Chris Pash

Some will have heard of it but few have held it in their hands. Most will never see a copy (I’ve glanced the cover only). The Game Day Playbook is a chapter by chapter, step-by-step, guide to organising and winning a pitch. At Initiative, there are five copies and they are closely tracked. The book captures the experience of Geoff Clarke, COO, IPG Mediabrands Australia. Some estimate he’s brought in, or been a part of, pitches worth a cumulated $1 billion over his 32 years in media.
What is news? - AdNews

2 weeks ago | adnews.com.au | Chris Pash

What is News? The answer to this tricky question might depend on viewpoint. Traditionally, the answer was expressed as: Anything someone might want to read. But it must be factual and only sometimes entertaining. In the days before the internet, and before social media was a concept, the so-called traditional media -- newspapers, radio and television -- would serve up news. This was a passive process.