Chris Pash

5 days ago | adnews.com.au | Chris Pash

Omnicom's takeover of IPG has been approved by the US competition and consumer protection watchdog the Federal Trade Commission (FTC)  with one key provision. The new entity, which when the $13.5 billion deal is completed will be the world’s largest advertising group, must not steer ads to or away from publishers based on political content. Advertisers still retain the right to put their dollars where they want.

1 week ago | adnews.com.au | Chris Pash

Advertising spend in Australia is expected to lift by 5.4% in 2025 in a resilient market, below earlier forecasts but ahead of the nation’s economic growth, according to the latest estimates by IPG’s MAGNA This is a downgrade on the outlook released in December 2025 when MAGNA forecast advertising spend to grow 6.5%. However, the performance is ahead of IMF projections of 1.6% real GDP growth and 2.6% inflation in Australia.

1 week ago | adnews.com.au | Chris Pash

Credit: Marten NewhallThe latest industry roles: Chief Marketing Officer Brisbane Compare the MarketAccount Director Hobart ShowponyMarketing Manager Penrith, NSW Mountain Culture Beer CoMedia Buying Manager, Newcastle, NSW EnigmaAdvertiser Success Manager / Customer Success Manager (ANZ) Sydney iionSEEK is showing 622 jobs in the advertising, arts and media sector.

3 weeks ago | adnews.com.au | Chris Pash

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of widespread macroeconomic uncertainty and geopolitical tension, according to analysis of March quarter earnings. In calls with market analysts, the senior executives of Publicis Groupe, WPP, Omnicom, IPG and dentsu used words such as “cautious” and “weak” in a show of economic vigilance.

3 weeks ago | adnews.com.au | Chris Pash

The second half of 2025, with a cautious view of the near future, is shaping up as a stronger ride for the advertising market in Australia. Strip away the impact of the federal election, add in forward pacings on media agency bookings, plus a slow build in confidence, and the media market is heading in the right direction. The latest numbers from SMI Guideline show ad spend, as measured by media agency bookings, hit a record level over the first four months of 2025.