Chris Powell

Toronto, Western Region

Editor and Co-Founder at Campaign (Canada)

Writer at Freelance

Writer, pop-culture junkie, dad...not necessarily in that order

Articles

Don’t stop bagpipin’—Journey hit featured in swinging new campaign for Sick Kids fundraiser

3 days ago | campaigncanada.ca | Chris Powell

Canadian production houses unite for a playful short film and golf tournament. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Silken Laumann’s Unsinkable takes a poetic approach to mental health

4 days ago | campaigncanada.ca | Chris Powell

The “Fragraments” campaign from TBWA\Canada reflects the lived experience of the target audience. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
A roadblock, but not the end of the road: Pride Toronto leader on sponsor exodus

5 days ago | campaigncanada.ca | Chris Powell

At least 15 brands have terminated or reduced their investment this year, creating a shortfall of about $700,000, said executive director Kojo Modeste. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Air Canada says vacations begin on its flights

6 days ago | campaigncanada.ca | Chris Powell

The “Nice Travels” campaign from FCB Canada is promoting the airline’s free wifi and other in-flight amenities. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Sid Lee launches Gilles Villeneuve brand, celebrating the legendary Quebec F1 driver

1 week ago | campaigncanada.ca | Chris Powell

Working with the motorsports legend’s daughter Melanie, the brand is intended to preserve his memory and inspire future generations. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
ICA and ACA partner on new initiative to drive Canadian marketing impact

1 week ago | campaigncanada.ca | Chris Powell

The partnership represents a notable thawing in what had been a frosty relationship between the two organizations representing Canadian agencies and advertisers. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Media executives surprised by departure of Rogers sales leader Alan Dark

1 week ago | campaigncanada.ca | Chris Powell

Dark, who has been with the company for nearly 10 years, is leaving at the end of June. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Staples makes it Easy again

1 week ago | campaigncanada.ca | Chris Powell

The new campaign by Bensimon Byrne reminds consumers the brand has evolved beyond office supplies. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Tourism Eastern Townships wants to hug it out with U.S. visitors

1 week ago | campaigncanada.ca | Chris Powell

The campaign from La Bande is aimed at encouraging visits from traditional U.S. markets including New England and New York. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
Air ambulance service STARS looks back to the future for 40th anniversary campaign

3 weeks ago | campaigncanada.ca | Chris Powell

The “Life Moments” spot from Rethink tells the story of just one of the 60,000 medical missions it has completed since 1985. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.