Campaign (Canada)

1 week ago | campaigncanada.ca | Chris Powell

Rethink's Jesse Shaw and Zoë Boudreau win Gold in Design, while Cossette Media's Samual David-Durocher and Tristan Bonnot-Parent win in Media. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | campaigncanada.ca | Chris Powell

FCB picks up its fourth Lion of the week for "The Count," which Film jury president Kate Stanners called a "brilliant, brilliant film." by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | campaigncanada.ca | Éric Blais

The Lions are a world-class celebration of creativity’s value, says Éric Blais, but the Festival does far too little to amplify that value beyond marketing circles. by Éric Blais To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | campaigncanada.ca | David Brown |Chris Powell

With 27 Lions through Thursday, Canada remains well back of last year’s record-breaking tally. by David Brown and Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.

1 week ago | campaigncanada.ca | Chris Powell

While cultural relevance is crucial, it’s important for marketers to really understand their brand before engaging in brand partnerships, say the CMOs of Kraft Heinz and Nestlé. by Chris Powell To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.