Christina Fakhry

Beirut

Journalist and Creative Consultant at Freelance

Creative Consultant & Freelance Journalist

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Articles

Nayla Tueni: ‘We have to be the voice of the people’

Jan 24, 2025 | arabadonline.com | Iain Akerman |Christina Fakhry

Nayla Tueni: ‘We have to be the voice of the people’ The editor-in-chief of An-Nahar, Nayla Tueni, is struggling to keep the newspaper’s legacy alive. Can the country’s protests help the paper achieve that?
10 Predictions for the MENA Media Industry in 2025

Jan 13, 2025 | arabadonline.com | Richard Fitzgerald |Christina Fakhry

10 Predictions for the MENA Media Industry in 2025 The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors.
What the Prisoner’s Dilemma Can Teach Us About Pitching

Aug 28, 2024 | arabadonline.com | Alexandra Richards |Christina Fakhry

What the Prisoner’s Dilemma Can Teach Us About Pitching One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally draining for agencies and the process is often being abused by clients.
Public relations in the dock

Jun 8, 2024 | arabadonline.com | Iain Akerman |Christina Fakhry

Public relations in the dock Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled, or has the PR industry moved on to bigger and better things? PR is big business in the GCC.
Daniah Al-Aoudah: ‘This generation is rebelling’

Apr 15, 2024 | arabadonline.com | Iain Akerman |Christina Fakhry

Daniah Al-Aoudah: ‘This generation is rebelling’ Posted on 2017 Apr,16 | By Iain Akerman The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be, says J.Walter Thompson’s Daniah Al-Aoudah.
Saudi mega influencers leveraging their content into successful collabs

Feb 2, 2024 | arabadonline.com | Christina Fakhry |Omar Daou

Tareq Al-Harbi | @6ar8oBoasting over 10 million followers on Instagram alone, Saudi comedian Tareq Al-Harbi is one of the Kingdom’s most renowned content creators. His relatable brand of humor finds root in childhood when he used to impersonate his school teachers for extra grades. And he hasn’t stopped sparking laughter ever since. Whether through funny skits or catchy songs, the entertainer succeeded in reinventing himself over the years and racked up significant brand deals along the way.
Digital Agencies in Lebanon: MAD MOUSE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity

Oct 8, 2023 | arabadonline.com | Christina Fakhry |Omar Daou

Digital Agencies in Lebanon: MAD MOUSE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity Listen to the article It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that...
Digital Agencies in Lebanon: Rana El Baba of The Wonderful Bureau on overcoming challenges and the keys to success

Oct 2, 2023 | arabadonline.com | Christina Fakhry |Omar Daou

Digital Agencies in Lebanon: Rana El Baba of The Wonderful Bureau on overcoming challenges and the keys to success Listen to the article It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic collapse. And while many grappled with changing times strictly in survival mode, others were able to turn the odds in their favor by making bold moves that...
10 Lebanese-Born Agencies to Follow on Instagram

Sep 30, 2023 | arabadonline.com | Christina Fakhry |Omar Daou

10 Lebanese-Born Agencies to Follow on Instagram Just like their in-house talents, creative agencies in Lebanon often find themselves too overwhelmed with their workload to be able to focus on themselves, which reflects poorly upon their online presence.