Christina G Chase

Aug 7, 2024 | catalyst.iabc.com | Christina G Chase |Shel Holtz |IABC Fellow |Zach Zimmel

Have you ever been invited to a meeting for an important launch, major project or a vital initiative, only to be asked to write a memo? Even joining one month earlier would help realize a strategic communications plan that takes into consideration all stakeholders, sequencing, the right messages and a steady drumbeat of tactics to help achieve goals. In today’s fast-paced business environment, proactive collaboration between teams can make all the difference in ensuring successful outcomes.

Aug 6, 2024 | catalyst.iabc.com | Zach Zimmel |Joe Spratt |Soumik Roy |Christina G Chase

My name is Zach, and I’m a human man who works in advertising. Weird intro, right? If you keep reading, you’ll understand. Last year, Principles launched a brand platform and campaign for one of our favorite clients, a respectable hometown charity called Community Living Toronto. Their mission is to support people living with an intellectual disability.