Soumik Roy

1 month ago | iabc.com | Soumik Roy |Shel Holtz |IABC Fellow |Monique Zytnik

In 2025, the communications landscape is shaped by a profound crisis of trust, rapid technological advancements, and shifting workforce dynamics. Trust in institutions is at an all-time low, necessitating transparent and ethical communication to rebuild confidence. The rise of AI and other technologies offers significant potential to enhance productivity and effectiveness but also requires improved literacy and strategic adoption.

Jan 7, 2025 | iabc.com | Ruth Thaler-Carter |Soumik Roy |Shel Holtz |IABC Fellow

Editor’s note: This is an updated version of an IABC-St. Louis blog post by the same author. It’s common to see conversations about reasons to join and be active in a professional association like IABC. With a new year upon us, now is a great time to consider the role of connections and the value of IABC membership and its role in networking — and professional success. At a recent meeting of IABC St. Louis, we discussed all aspects of IABC based on its benefits.

Nov 12, 2024 | iabc.com | Soumik Roy |Lauren Patton |Alyssa Long

As communication professionals, we’re constantly looking for ways to create impactful content for executives and organizations. The allure of artificial intelligence (AI) tools like ChatGPT and other large language models (LLMs) to craft quick, high-quality thought leadership is hard to ignore. From engineering to information technology (IT), consulting to healthcare, many industries are experimenting with AI to produce everything from blog posts to white papers and executive speeches.

Aug 28, 2024 | catalyst.iabc.com | Joe Spratt |Shel Holtz |IABC Fellow |Soumik Roy

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted.

Aug 6, 2024 | catalyst.iabc.com | Zach Zimmel |Joe Spratt |Soumik Roy |Christina G Chase

My name is Zach, and I’m a human man who works in advertising. Weird intro, right? If you keep reading, you’ll understand. Last year, Principles launched a brand platform and campaign for one of our favorite clients, a respectable hometown charity called Community Living Toronto. Their mission is to support people living with an intellectual disability.