Articles

  • 1 week ago | christineadamssonmoore.medium.com | Christine Moore |RAUS Global

    At RAUS Global, we spend time following the deals across the advertising industry because we believe new trends can be spotted before “everyone catches on”. Over the past couple of years, we have heard about the different buyers — Consultancies, Independents & New-wave networks, Private equity (PE) and finally the old school Holding companies.

  • 3 weeks ago | losaltosonline.com | Christine Moore

    I’ve written before about the joys of drinking locally. It’s an approach to wine drinking that makes great sense to palates and pocketbooks. Drinking local is a meaningful, rewarding way to connect with our region, support local businesses, and make the most of our wine-drinking budgets.

  • 3 weeks ago | losaltosonline.com | Christine Moore

    I've written before about the joys of drinking locally. It’s an approach to wine drinking that makes great sense to palates and pocketbooks. Drinking local is a meaningful, rewarding way to connect with our region, support local businesses, and make the most of our wine-drinking budgets.

  • 2 months ago | losaltosonline.com | Christine Moore

    I’m an avid reader of New York Times Food. In a recent article, one of their editors suggests that spring is pasta season. With the kind of range Oscar-winning actors would envy, pasta certainly is a well-cast choice for dish of the season. I, however, would like to make a pitch for tagines. With sunny days and cool evenings, tagines celebrate the vibrancy of the spring season while offering the comforting, warm nourishment we all still crave.

  • 2 months ago | christineadamssonmoore.medium.com | Christine Moore |RAUS Global

    In today’s rapidly evolving marketing landscape, media spending often constitutes 60–70% of a brand’s budget, making media procurement an essential area for delivering significant organizational value. Yet, procurement professionals often face hurdles in gaining a meaningful seat at this strategic table.

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