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1 week ago | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
At RAUS Global, we spend time following the deals across the advertising industry because we believe new trends can be spotted before “everyone catches on”. Over the past couple of years, we have heard about the different buyers — Consultancies, Independents & New-wave networks, Private equity (PE) and finally the old school Holding companies.
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2 months ago | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
In today’s rapidly evolving marketing landscape, media spending often constitutes 60–70% of a brand’s budget, making media procurement an essential area for delivering significant organizational value. Yet, procurement professionals often face hurdles in gaining a meaningful seat at this strategic table.
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Nov 25, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
Christine A. Moore, Managing Partner, RAUS Global·Follow4 min read·--All speakers gathered for a additional Q&A session — a real crowd pleaserIt’s not every day you get a room full of experts who can seamlessly discuss procurement policies, AI ethics, and sustainability goals while sprinkling in some dry humor. The “Ask the Experts” panel was exactly that — a lively, no-holds-barred Q&A where attendees got to tackle pressing issues with top professionals.
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Sep 25, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
Attending the Female Quotient Lounge at Climate Week NYC, held at Deloitte’s NYC offices, provided a valuable opportunity to step away from the daily responsibilities and reflect on how we can contribute to a greater purpose. The event featured senior leaders in Environmental, Social, and Governance (ESG) from Salesforce, Delta Airlines, and World Central Kitchen. Their insights led to an engaging discussion, offering the audience a wealth of meaningful takeaways.
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Jul 23, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
by Matthew Reiss, President, AMI+ Partners https://advantagemediainc.com In the competitive and ever-evolving landscape of advertising, ensuring that media investments are efficient, effective, and transparent is more critical than ever. For advertisers and fellow marketing procurement leaders, the task of optimizing media spend while holding media agencies accountable can be daunting. This is where media audits come into play.
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Jun 27, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
In a captivating discussion at the Wall Street Journal House on the Cannes Croisette, Kevin Durant and Rich Kleiman, the dynamic duo behind Boardroom, shared insights into their business venture aimed at merging sports, entertainment, and culture. This venture, born from their mutual passion for sports and business, reflects their vision of creating a platform that embodies the intersection of these diverse fields.
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Jun 25, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
With the beautiful setting of Cannes, France, during the Cannes Lions 2024 as backdrop, WFA and MediaSense presented the findings of a study around the future of agency compensation models and how digital advancements and AI are challenging the conventional agency model. The landscape of agency compensation models is evolving rapidly, driven by the need to align remuneration with business outcomes and the challenges of talent retention and development.
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Mar 25, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
When embarking on the journey to find a new marketing agency, the Request for Proposal (RFP) process often serves as your first interaction with potential partners. This phase is critical, not only for assessing the capabilities and fit of the agencies but also for setting the tone of the relationship you’re looking to build.
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Feb 17, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
In today’s complex marketing ecosystem, transparency and compliance with agency partners are not just operational necessities but strategic imperatives. A comprehensive contractual audit offers a clear window into the efficacy and integrity of your marketing supply chain, ensuring that every dollar invested is aligned with your brand’s values and expectations. For brands allocating between 10% to 15% of their total expenditure on media and marketing, the stakes are high.
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Feb 12, 2024 | 
christineadamssonmoore.medium.com | Christine Moore |RAUS Global
by Jim Elms, CEO, R-Stone & Christine Moore, Managing Partner, RAUS GlobalPitch reviews, a common practice in the marketing and advertising world, bear an eerie resemblance to the US healthcare system — they are broken. As businesses seek new agency partners to elevate their marketing efforts, the current pitch process has become increasingly cumbersome, costly, and time-consuming.
