Claire Beale
Founder and Editor at Creative Salon
Partner @creativesalon_; Instagram: claire_beale and thecreative .salon
Articles
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May 29, 2024 |
creative.salon | Claire Beale
As she steps down from the media company she's been with for over 30 years, Sue Unerman tells us about the changes she's seen and why she's still excited for moreWhen it comes to writing about change, most journalists will have resorted to the cliché “end of an era” more times in their career than professional pride would care to admit. And it’s rarely apposite. But let’s deploy the platitude once more, because this time it really suits.
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May 1, 2024 |
creative.salon | Claire Beale
Well, you don’t hire Dame Annette King and expect her to ease herself gently into a big new global job, now do you? So, no one can have been surprised to hear that within months of being appointed global marketing lead at Accenture Song King has swooped on the Unlimited group, one of the biggest UK marcomms acquisitions of recent years. It’s a typically bold move from the fearless King and illustrates something of the scope of her ambition for her business.
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Apr 18, 2024 |
creative.salon | Claire Beale
How And Rising is growing brands from the ground upThere are entrepreneurs with a dream. And then there are successful brands. And there’s rarely an easy path to follow to get from one to the other. The rough statistics – and harsh truth – is that about 20 per cent of new businesses fail in their first year. Nearly half fail within five years. Two thirds fail within ten years. And only a quarter of all businesses make it beyond 15 years.
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Sep 21, 2023 |
creative.salon | Claire Beale
I wonder how many marketers know the name Tony Cullingham. You should. If you work in advertising or marketing you almost certainly owe him a debt of gratitude. As the leader of the tragically defunct Watford advertising course, Cullingham played a critical role in engendering a generation of creatives here with the craft skills, discipline and taste that has made British commercial creativity world class.
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RT @The_IPA: Next up at #EffWorks Global 2023, @WPP CEO @readmark and @creativesalon_'s @ClaireBeale explore the biggest challenges our ind…
RT @Campaignmag: Campaign & Marketing editors from the past pay tribute to Jeremy Bullmore @ClaireBeale @dannyrogers2001 https://t.co/kFrjI…
Marketing to cash-strapped consumers…particularly love this from @nca_ldn’s David Golding: “It’s time for advertising to get back to the thing it was invented to do – create demand in a world of scarce resources. To me it’s the true commercial art.” https://t.co/s2879qvwUU
