Claire Taylor

3 weeks ago | searchengineland.com | Claire Taylor

When you’re part of a small SEO team – or running solo – you don’t have the luxury of endless hours, duplicated effort, or constant rethinking. Every task matters. Every hour counts. When you’re spinning plates between audits, content, reporting, and client management, systems are the difference between growth and chaos. That’s why SOPs (standard operating procedures) are the not-so-secret weapon behind some of the most efficient (and profitable) small SEO operations I know.

Mar 18, 2025 | searchengineland.com | Claire Taylor

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights straight from Google itself. GSC is a powerful and often underused tool that shows exactly what is working on a site and where improvements can be made.

Feb 5, 2025 | searchengineland.com | Claire Taylor

Mentorship is a powerful yet often overlooked tool in the SEO industry. Whether you’re an industry veteran or an up-and-coming specialist, the mentor-mentee relationship offers countless benefits that can accelerate growth, refine skills, and build a stronger professional network. In an industry where algorithms, strategies, and best practices constantly evolve, having guidance from someone with experience – or offering that guidance to others – can be a defining factor in career success.

Dec 6, 2024 | searchengineland.com | Claire Taylor

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive engagement. Creating video content can feel overwhelming, as success requires more than just creativity, storytelling and staying on top of trends.

Nov 1, 2024 | searchengineland.com | Claire Taylor

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user engagement, click-through rates (CTR) and, ultimately, a site’s SEO performance. Meta descriptions are often the first interaction potential visitors have with a website, making it essential to create informative and enticing descriptions.