Search Engine Land

Search Engine Land is a top daily publication that focuses on everything related to the search marketing field. Each day, they provide news on the latest developments, industry trends, important announcements, and updates about popular tools that search marketers use to connect with consumers online. Alongside their editorial content, Marketing Land also includes articles written by experts in various areas of digital marketing. These contributions offer valuable tips, tactics, and strategies to help marketers run effective campaigns.

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#64948

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#40168

Business and Consumer Services/Online Marketing

#90

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The latest jobs in search marketing

1 week ago | searchengineland.com | Anu Adegbola

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google updates its URL structure best practices document with added examples

1 week ago | searchengineland.com | Barry Schwartz

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were made to how Google processes and handles URLs, and that this document update was just to help clarify the written guidance. What changed.
Google launches Search Live with talk and listen within Google App

1 week ago | searchengineland.com | Barry Schwartz

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and listen version, within the Google Search app. Google says Search Live lets you have a back-and-forth voice conversation with Search and explore links from across the web. Again, this is the voice input version, missing the camera input aspect that Google demonstrated at Google I/O weeks ago. What it looks like. Here is a video of it in action:How it works.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

2 weeks ago | searchengineland.com | Kelsey Libert

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Google AI Mode finally rolling out to all users in the U.S.

2 weeks ago | searchengineland.com | Barry Schwartz

Three weeks ago at Google I/O, Google announced AI Mode will roll out to all U.S. searchers. That time has seemed to come over the past several hours. AI Mode signed out. When you use Google without being signed in, or in incognito mode, and try to access AI Mode with longer queries, it probably will show up for you within the U.S.Here is a screenshot that I was able to trigger for AI Mode while signed out of Google:What is AI Mode.
Google updated its ranking algorithms for explicit videos and explicit content

3 weeks ago | searchengineland.com | Barry Schwartz

Google has revamped its search help documentation with revised guidelines for sites with explicit content. The new document covers how SafeSearch works, how Google handles sites with sexually explicit content and numerous best practices on the topic. Google also updated its ranking algorithms to target sites that host explicit videos but don’t allow Googlebot to fetch those videos. Google said these sites may see “a significant drop in ranking.”What Google said.
LinkedIn launches new video ad formats, Adobe integration

3 weeks ago | searchengineland.com | Anu Adegbola

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets advertisers reserve the first ad impression a user sees each day, maximizing impact during product launches or big announcements. Reserved Ads: Marketers can now guarantee the top feed placement for other Sponsored Content, including Thought Leader Ads, Single Image Ads, and Document Ads.
We'll dominate AI search and assistants

3 weeks ago | searchengineland.com | Danny Goodwin

Google isn’t picking between AI-powered search or AI assistants. The future of information retrieval isn’t either-or – Google intends to win at both, according to Google DeepMind CEO Demis Hassabis. Why we care. Google is radically reshaping search with generative AI – through AI Overviews and the newly launched AI Mode. Google apparently views this as a moment to expand its dominance.
To show in Google AI Mode & AI Overviews, your page must be indexed

3 weeks ago | searchengineland.com | Barry Schwartz

In order for your site to show in the citations and links section of Google AI Mode and AI Overviews, your pages must be indexed by Google Search. At the same time, just because your site is indexed, it doesn’t necessarily mean that Google will show your page as a link n the citations section of the AI Mode and AI Overviews. What Google said. Google posted these details in its help documentation , on the topic of AI features and your website.
Why SOPs are the secret weapon for small SEO teams

3 weeks ago | searchengineland.com | Claire Taylor

When you’re part of a small SEO team – or running solo – you don’t have the luxury of endless hours, duplicated effort, or constant rethinking. Every task matters. Every hour counts. When you’re spinning plates between audits, content, reporting, and client management, systems are the difference between growth and chaos. That’s why SOPs (standard operating procedures) are the not-so-secret weapon behind some of the most efficient (and profitable) small SEO operations I know.